There is no statisticcs on how random occurances influence our life and destiny.
How much of life consist of planned activities, and how much is random.
Blogs mostly random thoughts on a subject or a topic.domonate the blogosphere.
This is the reason we have so many rules and regulations, laws and procedures, so that we are kept in control. and not tilt the boat, or disrupt the minds of 'slaves', by introducing thoughts about understanding the payoff games which the organizations in power play.
How we destroy life, by wasting it on doing nothing.
Every one who works, prays for rest, not working, resting, relaxing and living a life, wasting time and chasing the unreal.
Pasting some websites and ideas from diaries.
Lal NOV 20 Diary 2 TEA Autobiography There is a quote and an action for every incident, episode or day in life. Tea has played a great part in our life. Starting from Mamaji;s afternoon cup and serving of tea, which was the focal point of our childhood days. Then the ritual, personality, life and its all and be all of life at Banaras, living in canteen, large hall like room, with tea as the theme of existence, and finally, professionally, the job was just a cup of tea, and sometimes a dash ofthinking, working, meetings and social networking. At home, the morning starts not with chanting of OM, or the name of GODs, but with a shout for TEA, friendships are built up around tea cups, we walk from one tea vendor to next tea vendor, and life and distance is measured in terms of tea cups. Tea has formed the basis of thought, generation of ideas, and celeberated with more cups of tea. The Tea house(of August Moon), Tea rooms, Tea stalls, Tea resteaurants, and the venerable search for a perfect cup, along with a perfect bite and perfect spoon of curry has been an everlasting quest in my life. I laive for tea, from a cup to next, and ever in search of the perfect cup. A perfect cup of tea, requires a perfect quote, and thus the search for perfect quotes starts, And, then a perfect quote for tea, would bea perfect quote about tea, Here it is; QUOTE about TEA: Lal NOV 20 Quotes about TEA http://www.quotegarden.com/tea.html Quotations about Tea
Related Quotes Coffee Food Stress Morning Desserts
Love and scandal are the best sweeteners of tea. ~Henry Fielding, "Love in Several Masques"
Tea is drunk to forget the din of the world. ~T'ien Yiheng
There is a great deal of poetry and fine sentiment in a chest of tea. ~Ralph Waldo Emerson, Letters and Social Aims
Strange how a teapot can represent at the same time the comforts of solitude and the pleasures of company. ~Author Unknown
Each cup of tea represents an imaginary voyage. ~Catherine Douzel
I always fear that creation will expire before teatime. ~Sydney Smith
Drinking a daily cup of tea will surely starve the apothecary. ~Chinese Proverb
There is no trouble so great or grave that cannot be much diminished by a nice cup of tea. ~Bernard-Paul Heroux
Bread and water can so easily be toast and tea. ~Author Unknown
If you are cold, tea will warm you. If you are too heated, it will cool you. If you are depressed, it will cheer you. If you are excited, it will calm you. ~Gladstone, 1865
We had a kettle; we let it leak:
Our not repairing made it worse.
We haven't had any tea for a week...
The bottom is out of the Universe.
~Rudyard Kipling
Is there no Latin word for Tea? Upon my soul, if I had known that I would have let the vulgar stuff alone. ~Hilaire Belloc
Tea is a cup of life. ~Author Unknown
There are few hours in life more agreeable than the hour dedicated to the ceremony known as afternoon tea. ~Henry James, The Portrait of a Lady
Another novelty is the tea-party, an extraordinary meal in that, being offered to persons that have already dined well, it supposes neither appetite nor thirst, and has no object but distraction, no basis but delicate enjoyment. ~Jean-Anthelme Brillat-Savarin, The Physiology of Taste
The mere chink of cups and saucers tunes the mind to happy repose. ~George Gissing, The Private Papers of Henry Ryecroft
Tea should be taken in solitude. ~C.S. Lewis
If man has no tea in him, he is incapable of understanding truth and beauty. ~Japanese Proverb
Tea is liquid wisdom. ~Anonymous
Find yourself a cup of tea; the teapot is behind you. Now tell me about hundreds of things. ~Saki
Tea to the English is really a picnic indoors. ~Alice Walker
Great love affairs start with Champagne and end with tisane. ~Honoré de Balzac
Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves - slowly, evenly, without rushing toward the future. ~Thich Nat Hahn
Tea's proper use is to amuse the idle, and relax the studious, and dilute the full meals of those who cannot use exercise, and will not use abstinence. ~Samuel Johnson
O' peppermint tea -
two delights per sip
as steamy hot as passion
cool as a wintry lake dip
~Astrid Alauda
Iced tea may not have as much wisdom as hot tea, but in the summer better a cool and refreshed dullard than a steamy sweat-drenched sage - leave sagacity to the autumn! ~Linda Solegato
|
|
Iced tea is too pure and natural a creation not to have been invented as soon as tea, ice, and hot weather crossed paths. ~John Egerton
Our trouble is that we drink too much tea. I see in this the slow revenge of the Orient, which has diverted the Yellow River down our throats. ~J.B. Priestley
Tea...is a religion of the art of life. ~Okakura
All true tea lovers not only like their tea strong, but like it a little stronger with each year that passes. ~George Orwell, "A Nice Cup of Tea"
Tea does our fancy aid,
Repress those vapours which the head invade
And keeps that palace of the soul serene.
~Edmund Waller, "Of Tea"
A Proper Tea is much nicer than a Very Nearly Tea, which is one you forget about afterwards. ~A.A. Milne
The first cup moistens my lips and throat. The second cup breaks my loneliness. The third cup searches my barren entrail but to find therein some thousand volumes of odd ideographs. The fourth cup raises a slight perspiration - all the wrongs of life pass out through my pores. At the fifth cup I am purified. The sixth cup calls me to the realms of the immortals. The seventh cup - ah, but I could take no more! I only feel the breath of the cool wind that raises in my sleeves. Where is Elysium? Let me ride on this sweet breeze and waft away thither. ~Lu Tung, "Tea-Drinking"
tea leaves
tea loves
loves tea
lives tea
leaves tea?
never.
~Uniek Swain
The best quality tea must have creases like the leathern boot of Tartar horsemen, curl like the dewlap of a mighty bullock, unfold like a mist rising out of a ravine, gleam like a lake touched by a zephyr, and be wet and soft like a fine earth newly swept by rain. ~Lu Yu
Top off the tea... it lubricates the grey matter. ~Good Neighbors, quoted from stashtea.com
Stands the Church clock at ten to three?
And is there honey still for tea?
~Rupert Brooke, "The Old Vicarage, Grantchester," 1912
(Thanks, Helen)
As the centerpiece of a cherished ritual, it's a talisman against the chill of winter, a respite from the ho-hum routine of the day. ~Sarah Engler, "Tea Up," Real Simple magazine, February 2006
The perfect temperature for tea is two degrees hotter than just right. ~The Quote Garden
It is very strange, this domination of our intellect by our digestive organs. We cannot work, we cannot think, unless our stomach wills so. It dictates to us our emotions, our passions. After eggs and bacon it says, "Work!" After beefsteak and porter, it says, "Sleep!" After a cup of tea (two spoonfuls for each cup, and don't let it stand for more than three minutes), it says to the brain, "Now rise, and show your strength. Be eloquent, and deep, and tender; see, with a clear eye, into Nature, and into life: spread your white wings of quivering thought, and soar, a god-like spirit, over the whirling world beneath you, up through long lanes of flaming stars to the gates of eternity!" ~Jerome K. Jerome, Three Men in a Boat
Remember the tea kettle - it is always up to its neck in hot water, yet it still sings! ~Author Unknown
Tea, although an Oriental
Is a gentleman at least;
Cocoa is a cad and coward,
Cocoa is a vulgar beast.
~G.K. Chesterton, "The Song of Right and Wrong"
Tea is instant wisdom - just add water! ~Astrid Alauda
When the news reporter said "Shopkeepers are opening their doors bringing out blankets and cups of tea" I just smiled. It's like yes. That's Britain for you. Tea solves everything. You're a bit cold? Tea. Your boyfriend has just left you? Tea. You've just been told you've got cancer? Tea. Coordinated terrorist attack on the transport network bringing the city to a grinding halt? Tea dammit! And if it's really serious, they may bring out the coffee. The Americans have their alert raised to red, we break out the coffee. That's for situations more serious than this of course. Like another England penalty shoot-out. ~Jslayeruk, as posted on Metaquotes Livejournal, in response to the July 2005 London subway bombings
The first sip of tea is the always the best - when you cringe as it burns the back of your throat, knowing you just had the hottest carpe-diem portion and that from here it will only get colder. ~The Quote Garden
Harry found the [tea]... seemed to burn away a little of the fear fluttering in his chest. ~J.K. Rowling
Tea! thou soft, thou sober, sage, and venerable liquid,... thou female tongue-running, smile-smoothing, heart-opening, wind-tippling cordial, to whose glorious insipidity I owe the happiest moment of my life, let me fall prostrate. ~Colley Cibber, Lady's Last Stake
Never trust a man who, when left alone in a room with a tea cozy, doesn't try it on. ~Billy Connolly
You can never get a cup of tea large enough or a book long enough to suit me. ~C.S. Lewis
Page Information:
www.quotegarden.com/tea.html
Last modified 2007 Oct 12 Fri 12:19 PDT
|
| ||
There is no statisticcs on how random occurances influence our life and destiny.
How much of life consist of planned activities, and how much is random.
Blogs mostly random thoughts on a subject or a topic.domonate the blogosphere.
This is the reason we have so many rules and regulations, laws and procedures, so that we are kept in control. and not tilt the boat, or disrupt the minds of 'slaves', by introducing thoughts about understanding the payoff games which the organizations in power play.
How we destroy life, by wasting it on doing nothing.
Every one who works, prays for rest, not working, resting, relaxing and living a life, wasting time and chasing the unreal.
Pasting some websites and ideas from diaries.
Lal NOV 20 Diary 2 TEA Autobiography There is a quote and an action for every incident, episode or day in life. Tea has played a great part in our life. Starting from Mamaji;s afternoon cup and serving of tea, which was the focal point of our childhood days. Then the ritual, personality, life and its all and be all of life at Banaras, living in canteen, large hall like room, with tea as the theme of existence, and finally, professionally, the job was just a cup of tea, and sometimes a dash ofthinking, working, meetings and social networking. At home, the morning starts not with chanting of OM, or the name of GODs, but with a shout for TEA, friendships are built up around tea cups, we walk from one tea vendor to next tea vendor, and life and distance is measured in terms of tea cups. Tea has formed the basis of thought, generation of ideas, and celeberated with more cups of tea. The Tea house(of August Moon), Tea rooms, Tea stalls, Tea resteaurants, and the venerable search for a perfect cup, along with a perfect bite and perfect spoon of curry has been an everlasting quest in my life. I laive for tea, from a cup to next, and ever in search of the perfect cup. A perfect cup of tea, requires a perfect quote, and thus the search for perfect quotes starts, And, then a perfect quote for tea, would bea perfect quote about tea, Here it is; QUOTE about TEA: Lal NOV 20 Quotes about TEA http://www.quotegarden.com/tea.html Quotations about Tea
Related Quotes Coffee Food Stress Morning Desserts
Love and scandal are the best sweeteners of tea. ~Henry Fielding, "Love in Several Masques"
Tea is drunk to forget the din of the world. ~T'ien Yiheng
There is a great deal of poetry and fine sentiment in a chest of tea. ~Ralph Waldo Emerson, Letters and Social Aims
Strange how a teapot can represent at the same time the comforts of solitude and the pleasures of company. ~Author Unknown
Each cup of tea represents an imaginary voyage. ~Catherine Douzel
I always fear that creation will expire before teatime. ~Sydney Smith
Drinking a daily cup of tea will surely starve the apothecary. ~Chinese Proverb
There is no trouble so great or grave that cannot be much diminished by a nice cup of tea. ~Bernard-Paul Heroux
Bread and water can so easily be toast and tea. ~Author Unknown
If you are cold, tea will warm you. If you are too heated, it will cool you. If you are depressed, it will cheer you. If you are excited, it will calm you. ~Gladstone, 1865
We had a kettle; we let it leak:
Our not repairing made it worse.
We haven't had any tea for a week...
The bottom is out of the Universe.
~Rudyard Kipling
Is there no Latin word for Tea? Upon my soul, if I had known that I would have let the vulgar stuff alone. ~Hilaire Belloc
Tea is a cup of life. ~Author Unknown
There are few hours in life more agreeable than the hour dedicated to the ceremony known as afternoon tea. ~Henry James, The Portrait of a Lady
Another novelty is the tea-party, an extraordinary meal in that, being offered to persons that have already dined well, it supposes neither appetite nor thirst, and has no object but distraction, no basis but delicate enjoyment. ~Jean-Anthelme Brillat-Savarin, The Physiology of Taste
The mere chink of cups and saucers tunes the mind to happy repose. ~George Gissing, The Private Papers of Henry Ryecroft
Tea should be taken in solitude. ~C.S. Lewis
If man has no tea in him, he is incapable of understanding truth and beauty. ~Japanese Proverb
Tea is liquid wisdom. ~Anonymous
Find yourself a cup of tea; the teapot is behind you. Now tell me about hundreds of things. ~Saki
Tea to the English is really a picnic indoors. ~Alice Walker
Great love affairs start with Champagne and end with tisane. ~Honoré de Balzac
Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves - slowly, evenly, without rushing toward the future. ~Thich Nat Hahn
Tea's proper use is to amuse the idle, and relax the studious, and dilute the full meals of those who cannot use exercise, and will not use abstinence. ~Samuel Johnson
O' peppermint tea -
two delights per sip
as steamy hot as passion
cool as a wintry lake dip
~Astrid Alauda
Iced tea may not have as much wisdom as hot tea, but in the summer better a cool and refreshed dullard than a steamy sweat-drenched sage - leave sagacity to the autumn! ~Linda Solegato
|
|
Iced tea is too pure and natural a creation not to have been invented as soon as tea, ice, and hot weather crossed paths. ~John Egerton
Our trouble is that we drink too much tea. I see in this the slow revenge of the Orient, which has diverted the Yellow River down our throats. ~J.B. Priestley
Tea...is a religion of the art of life. ~Okakura
All true tea lovers not only like their tea strong, but like it a little stronger with each year that passes. ~George Orwell, "A Nice Cup of Tea"
Tea does our fancy aid,
Repress those vapours which the head invade
And keeps that palace of the soul serene.
~Edmund Waller, "Of Tea"
A Proper Tea is much nicer than a Very Nearly Tea, which is one you forget about afterwards. ~A.A. Milne
The first cup moistens my lips and throat. The second cup breaks my loneliness. The third cup searches my barren entrail but to find therein some thousand volumes of odd ideographs. The fourth cup raises a slight perspiration - all the wrongs of life pass out through my pores. At the fifth cup I am purified. The sixth cup calls me to the realms of the immortals. The seventh cup - ah, but I could take no more! I only feel the breath of the cool wind that raises in my sleeves. Where is Elysium? Let me ride on this sweet breeze and waft away thither. ~Lu Tung, "Tea-Drinking"
tea leaves
tea loves
loves tea
lives tea
leaves tea?
never.
~Uniek Swain
The best quality tea must have creases like the leathern boot of Tartar horsemen, curl like the dewlap of a mighty bullock, unfold like a mist rising out of a ravine, gleam like a lake touched by a zephyr, and be wet and soft like a fine earth newly swept by rain. ~Lu Yu
Top off the tea... it lubricates the grey matter. ~Good Neighbors, quoted from stashtea.com
Stands the Church clock at ten to three?
And is there honey still for tea?
~Rupert Brooke, "The Old Vicarage, Grantchester," 1912
(Thanks, Helen)
As the centerpiece of a cherished ritual, it's a talisman against the chill of winter, a respite from the ho-hum routine of the day. ~Sarah Engler, "Tea Up," Real Simple magazine, February 2006
The perfect temperature for tea is two degrees hotter than just right. ~The Quote Garden
It is very strange, this domination of our intellect by our digestive organs. We cannot work, we cannot think, unless our stomach wills so. It dictates to us our emotions, our passions. After eggs and bacon it says, "Work!" After beefsteak and porter, it says, "Sleep!" After a cup of tea (two spoonfuls for each cup, and don't let it stand for more than three minutes), it says to the brain, "Now rise, and show your strength. Be eloquent, and deep, and tender; see, with a clear eye, into Nature, and into life: spread your white wings of quivering thought, and soar, a god-like spirit, over the whirling world beneath you, up through long lanes of flaming stars to the gates of eternity!" ~Jerome K. Jerome, Three Men in a Boat
Remember the tea kettle - it is always up to its neck in hot water, yet it still sings! ~Author Unknown
Tea, although an Oriental
Is a gentleman at least;
Cocoa is a cad and coward,
Cocoa is a vulgar beast.
~G.K. Chesterton, "The Song of Right and Wrong"
Tea is instant wisdom - just add water! ~Astrid Alauda
When the news reporter said "Shopkeepers are opening their doors bringing out blankets and cups of tea" I just smiled. It's like yes. That's Britain for you. Tea solves everything. You're a bit cold? Tea. Your boyfriend has just left you? Tea. You've just been told you've got cancer? Tea. Coordinated terrorist attack on the transport network bringing the city to a grinding halt? Tea dammit! And if it's really serious, they may bring out the coffee. The Americans have their alert raised to red, we break out the coffee. That's for situations more serious than this of course. Like another England penalty shoot-out. ~Jslayeruk, as posted on Metaquotes Livejournal, in response to the July 2005 London subway bombings
The first sip of tea is the always the best - when you cringe as it burns the back of your throat, knowing you just had the hottest carpe-diem portion and that from here it will only get colder. ~The Quote Garden
Harry found the [tea]... seemed to burn away a little of the fear fluttering in his chest. ~J.K. Rowling
Tea! thou soft, thou sober, sage, and venerable liquid,... thou female tongue-running, smile-smoothing, heart-opening, wind-tippling cordial, to whose glorious insipidity I owe the happiest moment of my life, let me fall prostrate. ~Colley Cibber, Lady's Last Stake
Never trust a man who, when left alone in a room with a tea cozy, doesn't try it on. ~Billy Connolly
You can never get a cup of tea large enough or a book long enough to suit me. ~C.S. Lewis
Page Information:
www.quotegarden.com/tea.html
Last modified 2007 Oct 12 Fri 12:19 PDT
|
| ||
Speech and Talk has taken much of my Time
Starting from Roof TOP Talk, blog, Mitchelle assignment, abd cillections from r-d, and other sources, I now, this is the most importabt single factop in human evolution.
Communications is source of knowledge, work, religion, and life.
Communication, defines the purpose and objective of life.
Life is addicted to information, we cokkect all the time, facts information, bits of papers, life is controlled by it. law operates thrpugh it.
Thoughts Today
This entry has been saved to your journal.
Diary GIFT THAT Cobtrois Life abd Dreams
May 17, 2007
|
Vinod had dropped in, and gifted a few things on the occasion of
Nupur's engagement.The bag had a diary for me with a pen.
I started using the diary immediately. The entries included dreams, as I had kept the diary near me, while I slept. and noted down my dreams immediately on awakening. The system is working well. Yhe reality is a dream recorded well. I will post this in Oprah .com on Vinod'd entry in My Journal. The Diary also, started by listing my thoughts and actions of the day. It summarized my mental activities. In addition, I also Listed the clips, thus, indexing, the news and other reading of the papers. This ensured, that all my thoughts, reading and dreams along with mental activity, and action programme was available at one place. The best thing about the diary is that it is small, light, easy to carry, and can form a journalists notebook. For example, I asked the roof top conversation group to write their names in it. So I have easily got a names register, in the writing of the children from KG to Class XII.. The diary provides the motivation to collect quotes, comment on current situation, and provide a stream of thoughts on life today, I will copy this in word file, and also paste as blog in oprah.com and vox,com. Done. A good system to vonnect people and a subject Vinod Interactions |
Page 14
And articles in the following magazines (among many others):
"Journal of Political Economy," December, 1906."Atlantic Monthly," October, 1906.
"North American Review," Vol. 183, p. 602.
All of these contain material valuable for both sides, except those marked "N" and "A," which are useful only for the negative and affirmative, respectively.
Note:—Practise in debating is most helpful to the public speaker, but if possible each debate should be under the supervision of some person whose word will be respected, so that the debaters might show regard for courtesy, accuracy, effective reasoning, and the necessity for careful preparation. The Appendix contains a list of questions for debate.
25. Are the following points well considered?
The Inheritance Tax is Not a Good Social Reform Measure
A. Does not strike at the root of the evil
1. Fortunes not a menace in themselves A fortune of $500,000 may
be a greater social evil than one of $500,000,000
2. Danger of wealth depends on its wrong accumulation and use
3. Inheritance tax will not prevent rebates, monopoly,
discrimination, bribery, etc.
4. Laws aimed at unjust accumulation and use of wealth furnish the
true remedy.
B. It would be evaded
1. Low rates are evaded
2. Rate must be high to result in distribution of great fortunes.
26. Class exercises: Mock Trial for (a) some serious political offense; (b) a burlesque offense.
FOOTNOTES:
[25] McCosh's Logic is a helpful volume, and not too technical for the beginner. A brief digest of logical principles as applied to public speaking is contained in How to Attract and Hold an Audience, by J. Berg Esenwein.
[26] For those who would make a further study of the syllogism the following rules are given: 1. In a syllogism there should be only three terms. 2. Of these three only one can be the middle term. 3. One premise must be affirmative. 4. The conclusion must be negative if either premise is negative. 5. To prove a negative, one of the premises must be negative.
Summary of Regulating Principles: 1. Terms which agree with the same thing agree with each other; and when only one of two terms agrees with a third term, the two terms disagree with each other. 2. "Whatever is affirmed of a class may be affirmed of all the members of that class," and "Whatever is denied of a class may be denied of all the members of that class."
[27] All the speakers were from Brown University. The affirmative briefs were used in debate with the Dartmouth College team, and the negative briefs were used in debate with the Williams College team. From The Speaker, by permission.
CHAPTER XXIV
INFLUENCING BY PERSUASION
She hath
prosperous art
When she will play with reason and discourse,
And well she can persuade.
—Shakespeare, Measure for Measure.
Him we call an artist who shall play on an assembly of men as a master on the keys of a piano,—who seeing the people furious, shall soften and compose them, shall draw them, when he will, to laughter and to tears. Bring him to his audience, and, be they who they may,—coarse or refined, pleased or displeased, sulky or savage, with their opinions in the keeping of a confessor or with their opinions in their bank safes,—he will have them pleased and humored as he chooses; and they shall carry and execute what he bids them.
More good and more ill have been effected by persuasion than by any other form of speech. It is an attempt to influence by means of appeal to some particular interest held important by the hearer. Its motive may be high or low, fair or unfair, honest or dishonest, calm or passionate, and hence its scope is unparalleled in public speaking.
This "instilment of conviction," to use Matthew Arnold's expression, is naturally a complex process in that it usually includes argumentation and often employs suggestion, as the next chapter will illustrate. In fact, there is little public speaking worthy of the name that is not in some part persuasive, for men rarely speak solely to alter men's opinions—the ulterior purpose is almost always action.
The nature of persuasion is not solely intellectual, but is largely emotional. It uses every principle of public speaking, and every "form of discourse," to use a rhetorician's expression, but argument supplemented by special appeal is its peculiar quality. This we may best see by examining
The Methods of Persuasion
High-minded speakers often seek to move their hearers to action by an appeal to their highest motives, such as love of liberty. Senator Hoar, in pleading for action on the Philippine question, used this method:
What has been the practical statesmanship which comes from your ideals and your sentimentalities? You have wasted nearly six hundred millions of treasure. You have sacrificed nearly ten thousand American lives—the flower of our youth. You have devastated provinces. You have slain uncounted thousands of the people you desire to benefit. You have established reconcentration camps. Your generals are coming home from their harvest bringing sheaves with them, in the shape of other thousands of sick and wounded and insane to drag out miserable lives, wrecked in body and mind. You make the American flag in the eyes of a numerous people the emblem of sacrilege in Christian churches, and of the burning of human dwellings, and of the horror of the water torture. Your practical statesmanship which disdains to take George Washington and Abraham Lincoln or the soldiers of the Revolution or of the Civil War as models, has looked in some cases to Spain for your example. I believe—nay, I know—that in general our officers and soldiers are humane. But in some cases they have carried on your warfare with a mixture of American ingenuity and Castilian cruelty.
Your practical statesmanship has succeeded in converting a people who three years ago were ready to kiss the hem of the garment of the American and to welcome him as a liberator, who thronged after your men, when they landed on those islands, with benediction and gratitude, into sullen and irreconcilable enemies, possessed of a hatred which centuries cannot eradicate.
Mr. President, this is the eternal law of human nature. You may struggle against it, you may try to escape it, you may persuade yourself that your intentions are benevolent, that your yoke will be easy and your burden will be light, but it will assert itself again. Government without the consent of the governed—authority which heaven never gave—can only be supported by means which heaven never can sanction.
The American people have got this one question to answer. They may answer it now; they can take ten years, or twenty years, or a generation, or a century to think of it. But will not down. They must answer it in the end: Can you lawfully buy with money, or get by brute force of arms, the right to hold in subjugation an unwilling people, and to impose on them such constitution as you, and not they, think best for them?
Senator Hoar then went on to make another sort of appeal—the appeal to fact and experience:
We have answered this question a good many times in the past. The fathers answered it in 1776, and founded the Republic upon their answer, which has been the corner-stone. John Quincy Adams and James Monroe answered it again in the Monroe Doctrine, which John Quincy Adams declared was only the doctrine of the consent of the governed. The Republican party answered it when it took possession of the force of government at the beginning of the most brilliant period in all legislative history. Abraham Lincoln answered it when, on that fatal journey to Washington in 1861, he announced that as the doctrine of his political creed, and declared, with prophetic vision, that he was ready to be assassinated for it if need be. You answered it again yourselves when you said that Cuba, who had no more title than the people of the Philippine Islands had to their independence, of right ought to be free and independent.
—George F. Hoar.
Appeal to the things that man holds dear is another potent form of persuasion.
Joseph Story, in his great Salem speech (1828) used this method most dramatically:
I call upon you, fathers, by the shades of your ancestors—by the dear ashes which repose in this precious soil—by all you are, and all you hope to be—resist every object of disunion, resist every encroachment upon your liberties, resist every attempt to fetter your consciences, or smother your public schools, or extinguish your system of public instruction.
I call upon you, mothers, by that which never fails in woman, the love of your offspring; teach them, as they climb your knees, or lean on your bosoms, the blessings of liberty. Swear them at the altar, as with their baptismal vows, to be true to their country, and never to forget or forsake her.
I call upon you, young men, to remember whose sons you are; whose inheritance you possess. Life can never be too short, which brings nothing but disgrace and oppression. Death never comes too soon, if necessary in defence of the liberties of your country.
I call upon you, old men, for your counsels, and your prayers, and your benedictions. May not your gray hairs go down in sorrow to the grave, with the recollection that you have lived in vain. May not your last sun sink in the west upon a nation of slaves.
No; I read in the destiny of my country far better hopes, far brighter visions. We, who are now assembled here, must soon be gathered to the congregation of other days. The time of our departure is at hand, to make way for our children upon the theatre of life. May God speed them and theirs. May he who, at the distance of another century, shall stand here to celebrate this day, still look round upon a free, happy, and virtuous people. May he have reason to exult as we do. May he, with all the enthusiasm of truth as well as of poetry, exclaim, that here is still his country.—Joseph Story.
The appeal to prejudice is effective—though not often, if ever, justifiable; yet so long as special pleading endures this sort of persuasion will be resorted to. Rudyard Kipling uses this method—as have many others on both sides—in discussing the great European war. Mingled with the appeal to prejudice, Mr. Kipling uses the appeal to self-interest; though not the highest, it is a powerful motive in all our lives. Notice how at the last the pleader sweeps on to the highest ground he can take. This is a notable example of progressive appeal, beginning with a low motive and ending with a high one in such a way as to carry all the force of prejudice yet gain all the value of patriotic fervor.
Through no fault nor wish of ours we are at war with Germany, the power which owes its existence to three well-thought-out wars; the power which, for the last twenty years, has devoted itself to organizing and preparing for this war; the power which is now fighting to conquer the civilized world.
For the last two generations the Germans in their books, lectures, speeches and schools have been carefully taught that nothing less than this world-conquest was the object of their preparations and their sacrifices. They have prepared carefully and sacrificed greatly.
We must have men and men and men, if we, with our allies, are to check the onrush of organized barbarism.
Have no illusions. We are dealing with a strong and magnificently equipped enemy, whose avowed aim is our complete destruction. The violation of Belgium, the attack on France and the defense against Russia, are only steps by the way. The German's real objective, as she always has told us, is England, and England's wealth, trade and worldwide possessions.
If you assume, for an instant, that the attack will be successful, England will not be reduced, as some people say, to the rank of a second rate power, but we shall cease to exist as a nation. We shall become an outlying province of Germany, to be administered with that severity German safety and interest require.
We are against such a fate. We enter into a new life in which all the facts of war that we had put behind or forgotten for the last hundred years, have returned to the front and test us as they tested our fathers. It will be a long and a hard road, beset with difficulties and discouragements, but we tread it together and we will tread it together to the end.
Our petty social divisions and barriers have been swept away at the outset of our mighty struggle. All the interests of our life of six weeks ago are dead. We have but one interest now, and that touches the naked heart of every man in this island and in the empire.
If we are to win the right for ourselves and for freedom to exist on earth, every man must offer himself for that service and that sacrifice.
From these examples it will be seen that the particular way in which the speakers appealed to their hearers was by coming close home to their interests, and by themselves showing emotion—two very important principles which you must keep constantly in mind.
To accomplish the former requires a deep knowledge of human motive in general and an understanding of the particular audience addressed. What are the motives that arouse men to action? Think of them earnestly, set them down on the tablets of your mind, study how to appeal to them worthily. Then, what motives would be likely to appeal to your hearers? What are their ideals and interests in life? A mistake in your estimate may cost you your case. To appeal to pride in appearance would make one set of men merely laugh—to try to arouse sympathy for the Jews in Palestine would be wasted effort among others. Study your audience, feel your way, and when you have once raised a spark, fan it into a flame by every honest resource you possess.
The larger your audience the more sure you are to find a universal basis of appeal. A small audience of bachelors will not grow excited over the importance of furniture insurance; most men can be roused to the defense of the freedom of the press.
Patent medicine advertisement usually begins by talking about your pains—they begin on your interests. If they first discussed the size and rating of their establishment, or the efficacy of their remedy, you would never read the "ad." If they can make you think you have nervous troubles you will even plead for a remedy—they will not have to try to sell it.
The patent medicine men are pleading—asking you to invest your money in their commodity—yet they do not appear to be doing so. They get over on your side of the fence, and arouse a desire for their nostrums by appealing to your own interests.
Recently a book-salesman entered an attorney's office in New York and inquired: "Do you want to buy a book?" Had the lawyer wanted a book he would probably have bought one without waiting for a book-salesman to call. The solicitor made the same mistake as the representative who made his approach with: "I want to sell you a sewing machine." They both talked only in terms of their own interests.
The successful pleader must convert his arguments into terms of his hearers' advantage. Mankind are still selfish, are interested in what will serve them. Expunge from your address your own personal concern and present your appeal in terms of the general good, and to do this you need not be insincere, for you had better not plead any cause that is not for the hearers' good. Notice how Senator Thurston in his plea for intervention in Cuba and Mr. Bryan in his "Cross of Gold" speech constituted themselves the apostles of humanity.
Exhortation is a highly impassioned form of appeal frequently used by the pulpit in efforts to arouse men to a sense of duty and induce them to decide their personal courses, and by counsel in seeking to influence a jury. The great preachers, like the great jury-lawyers, have always been masters of persuasion.
Notice the difference among these four exhortations, and analyze the motives appealed to:
Revenge! About! Seek! Burn! Fire! Kill! Slay! Let not a traitor live!—Shakespeare, Julius Cæsar.
Strike—till
the last armed foe expires,
Strike—for your altars and your fires,
Strike—for the green graves of your sires,
God—and your native land!
Believe, gentlemen, if it were not for those children, he would not come here to-day to seek such remuneration; if it were not that, by your verdict, you may prevent those little innocent defrauded wretches from becoming wandering beggars, as well as orphans on the face of this earth. Oh, I know I need not ask this verdict from your mercy; I need not extort it from your compassion; I will receive it from your justice. I do conjure you, not as fathers, but as husbands:—not as husbands, but as citizens:—not as citizens, but as men:—not as men, but as Christians:—by all your obligations, public, private, moral, and religious; by the hearth profaned; by the home desolated; by the canons of the living God foully spurned;—save, oh: save your firesides from the contagion, your country from the crime, and perhaps thousands, yet unborn, from the shame, and sin, and sorrow of this example!
So I appeal from the men in silken hose who danced to music made by slaves and called it freedom, from the men in bell-crown hats who led Hester Prynne to her shame and called it religion, to that Americanism which reaches forth its arms to smite wrong with reason and truth, secure in the power of both. I appeal from the patriarchs of New England to the poets of New England; from Endicott to Lowell; from Winthrop to Longfellow; from Norton to Holmes; and I appeal in the name and by the rights of that common citizenship—of that common origin, back of both the Puritan and the Cavalier, to which all of us owe our being. Let the dead past, consecrated by the blood of its martyrs, not by its savage hatreds, darkened alike by kingcraft and priestcraft—let the dead past bury its dead. Let the present and the future ring with the song of the singers. Blessed be the lessons they teach, the laws they make. Blessed be the eye to see, the light to reveal. Blessed be tolerance, sitting ever on the right hand of God to guide the way with loving word, as blessed be all that brings us nearer the goal of true religion, true republicanism, and true patriotism, distrust of watchwords and labels, shams and heroes, belief in our country and ourselves. It was not Cotton Mather, but John Greenleaf Whittier, who cried:
Dear God and
Father of us all,
Forgive our faith in cruel lies,
Forgive the blindness that denies.
Cast down our
idols—overturn
Our Bloody altars—make us see
Thyself in Thy humanity!
Goethe, on being reproached for not having written war songs against the French, replied, "In my poetry I have never shammed. How could I have written songs of hate without hatred?" Neither is it possible to plead with full efficiency for a cause for which you do not feel deeply. Feeling is contagious as belief is contagious. The speaker who pleads with real feeling for his own convictions will instill his feelings into his listeners. Sincerity, force, enthusiasm, and above all, feeling—these are the qualities that move multitudes and make appeals irresistible. They are of far greater importance than technical principles of delivery, grace of gesture, or polished enunciation—important as all these elements must doubtless be considered. Base your appeal on reason, but do not end in the basement—let the building rise, full of deep emotion and noble persuasion.
QUESTIONS AND EXERCISES
1. (a) What elements of appeal do you find in the following? (b) Is it too florid? (c) Is this style equally powerful today? (d) Are the sentences too long and involved for clearness and force?
Oh, gentlemen, am I this day only the counsel of my client? No, no; I am the advocate of humanity—of yourselves—your homes—your wives—your families—your little children. I am glad that this case exhibits such atrocity; unmarked as it is by any mitigatory feature, it may stop the frightful advance of this calamity; it will be met now, and marked with vengeance. If it be not, farewell to the virtues of your country; farewell to all confidence between man and man; farewell to that unsuspicious and reciprocal tenderness, without which marriage is but a consecrated curse. If oaths are to be violated, laws disregarded, friendship betrayed, humanity trampled, national and individual honor stained, and if a jury of fathers and of husbands will give such miscreancy a passport to their homes, and wives, and daughters,—farewell to all that yet remains of Ireland! But I will not cast such a doubt upon the character of my country. Against the sneer of the foe, and the skepticism of the foreigner, I will still point to the domestic virtues, that no perfidy could barter, and no bribery can purchase, that with a Roman usage, at once embellish and consecrate households, giving to the society of the hearth all the purity of the altar; that lingering alike in the palace and the cottage, are still to be found scattered over this land—the relic of what she was—the source perhaps of what she may be—the lone, the stately, and magnificent memorials, that rearing their majesty amid surrounding ruins, serve at once as the landmarks of the departed glory, and the models by which the future may be erected.
Preserve those virtues with a vestal fidelity; mark this day, by your verdict, your horror of their profanation; and believe me, when the hand which records that verdict shall be dust, and the tongue that asks it, traceless in the grave, many a happy home will bless its consequences, and many a mother teach her little child to hate the impious treason of adultery.
—Charles Phillips.
2. Analyze and criticise the forms of appeal used in the selections from Hoar, Story, and Kipling.
3. What is the type of persuasion used by Senator Thurston (page 50)?
4. Cite two examples each, from selections in this volume, in which speakers sought to be persuasive by securing the hearers' (a) sympathy for themselves; (b) sympathy with their subjects; (c) self-pity.
5. Make a short address using persuasion.
6. What other methods of persuasion than those here mentioned can you name?
7. Is it easier to persuade men to change their course of conduct than to persuade them to continue in a given course? Give examples to support your belief.
8. In how far are we justified in making an appeal to self-interest in order to lead men to adopt a given course?
9. Does the merit of the course have any bearing on the merit of the methods used?
10. Illustrate an unworthy method of using persuasion.
11. Deliver a short speech on the value of skill in persuasion.
12. Does effective persuasion always produce conviction?
13. Does conviction always result in action?
14. Is it fair for counsel to appeal to the emotions of a jury in a murder trial?
15. Ought the judge use persuasion in making his charge?
16. Say how self-consciousness may hinder the power of persuasion in a speaker.
17. Is emotion without words ever persuasive? If so, illustrate.
18. Might gestures without words be persuasive? If so, illustrate.
19. Has posture in a speaker anything to do with persuasion? Discuss.
20. Has voice? Discuss.
21. Has manner? Discuss.
22. What effect does personal magnetism have in producing conviction?
23. Discuss the relation of persuasion to (a) description; (b) narration; (c) exposition; (d) pure reason.
24. What is the effect of over-persuasion?
25. Make a short speech on the effect of the constant use of persuasion on the sincerity of the speaker himself.
26. Show by example how a general statement is not as persuasive as a concrete example illustrating the point being discussed.
27. Show by example how brevity is of value in persuasion.
28. Discuss the importance of avoiding an antagonistic attitude in persuasion.
29. What is the most persuasive passage you have found in the selections of this volume. On what do you base your decision?
30. Cite a persuasive passage from some other source. Read or recite it aloud.
31. Make a list of the emotional bases of appeal, grading them from low to high, according to your estimate.
32. Would circumstances make any difference in such grading? If so, give examples.
33. Deliver a short, passionate appeal to a jury, pleading for justice to a poor widow.
34. Deliver a short appeal to men to give up some evil way.
35. Criticise the structure of the sentence beginning with the last line of page 296.
CHAPTER XXV
INFLUENCING THE CROWD
Success in business, in the last analysis, turns upon touching the imagination of crowds. The reason that preachers in this present generation are less successful in getting people to want goodness than business men are in getting them to want motorcars, hats, and pianolas, is that business men as a class are more close and desperate students of human nature, and have boned down harder to the art of touching the imaginations of the crowds.—Gerald Stanley Lee, Crowds.
In the early part of July, 1914, a collection of Frenchmen in Paris, or Germans in Berlin, was not a crowd in a psychological sense. Each individual had his own special interests and needs, and there was no powerful common idea to unify them. A group then represented only a collection of individuals. A month later, any collection of Frenchmen or Germans formed a crowd: Patriotism, hate, a common fear, a pervasive grief, had unified the individuals.
The psychology of the crowd is far different from the psychology of the personal members that compose it. The crowd is a distinct entity. Individuals restrain and subdue many of their impulses at the dictates of reason. The crowd never reasons. It only feels. As persons there is a sense of responsibility attached to our actions which checks many of our incitements, but the sense of responsibility is lost in the crowd because of its numbers. The crowd is exceedingly suggestible and will act upon the wildest and most extreme ideas. The crowd-mind is primitive and will cheer plans and perform actions which its members would utterly repudiate.
A mob is only a highly-wrought crowd. Ruskin's description is fitting: "You can talk a mob into anything; its feelings may be—usually are—on the whole, generous and right, but it has no foundation for them, no hold of them. You may tease or tickle it into anything at your pleasure. It thinks by infection, for the most part, catching an opinion like a cold, and there is nothing so little that it will not roar itself wild about, when the fit is on, nothing so great but it will forget in an hour when the fit is past."[28]
History will show us how the crowd-mind works. The medieval mind was not given to reasoning; the medieval man attached great weight to the utterance of authority; his religion touched chiefly the emotions. These conditions provided a rich soil for the propagation of the crowd-mind when, in the eleventh century, flagellation, a voluntary self-scourging, was preached by the monks. Substituting flagellation for reciting penitential psalms was advocated by the reformers. A scale was drawn up, making one thousand strokes equivalent to ten psalms, or fifteen thousand to the entire psalter. This craze spread by leaps—and crowds. Flagellant fraternities sprang up. Priests carrying banners led through the streets great processions reciting prayers and whipping their bloody bodies with leathern thongs fitted with four iron points. Pope Clement denounced this practise and several of the leaders of these processions had to be burned at the stake before the frenzy could be uprooted.
All western and central Europe was turned into a crowd by the preaching of the crusaders, and millions of the followers of the Prince of Peace rushed to the Holy Land to kill the heathen. Even the children started on a crusade against the Saracens. The mob-spirit was so strong that home affections and persuasion could not prevail against it and thousands of mere babes died in their attempts to reach and redeem the Sacred Sepulchre.
In the early part of the eighteenth century the South Sea Company was formed in England. Britain became a speculative crowd. Stock in the South Sea Company rose from 128-1/2 points in January to 550 in May, and scored 1,000 in July. Five million shares were sold at this premium. Speculation ran riot. Hundreds of companies were organized. One was formed "for a wheel of perpetual motion." Another never troubled to give any reason at all for taking the cash of its subscribers—it merely announced that it was organized "for a design which will hereafter be promulgated." Owners began to sell, the mob caught the suggestion, a panic ensued, the South Sea Company stock fell 800 points in a few days, and more than a billion dollars evaporated in this era of frenzied speculation.
The burning of the witches at Salem, the Klondike gold craze, and the forty-eight people who were killed by mobs in the United States in 1913, are examples familiar to us in America.
The leader of the crowd or mob is its determining factor. He becomes self-hynoptized with the idea that unifies its members, his enthusiasm is contagious—and so is theirs. The crowd acts as he suggests. The great mass of people do not have any very sharply-drawn conclusions on any subject outside of their own little spheres, but when they become a crowd they are perfectly willing to accept ready-made, hand-me-down opinions. They will follow a leader at all costs—in labor troubles they often follow a leader in preference to obeying their government, in war they will throw self-preservation to the bushes and follow a leader in the face of guns that fire fourteen times a second. The mob becomes shorn of will-power and blindly obedient to its dictator. The Russian Government, recognizing the menace of the crowd-mind to its autocracy, formerly prohibited public gatherings. History is full of similar instances.
How the Crowd is Created
Today the crowd is as real a factor in our socialized life as are magnates and monopolies. It is too complex a problem merely to damn or praise it—it must be reckoned with, and mastered. The present problem is how to get the most and the best out of the crowd-spirit, and the public speaker finds this to be peculiarly his own question. His influence is multiplied if he can only transmute his audience into a crowd. His affirmations must be their conclusions.
This can be accomplished by unifying the minds and needs of the audience and arousing their emotions. Their feelings, not their reason, must be played upon—it is "up to" him to do this nobly. Argument has its place on the platform, but even its potencies must subserve the speaker's plan of attack to win possession of his audience.
Reread the chapter on "Feeling and Enthusiasm." It is impossible to make an audience a crowd without appealing to their emotions. Can you imagine the average group becoming a crowd while hearing a lecture on Dry Fly Fishing, or on Egyptian Art? On the other hand, it would not have required world-famous eloquence to have turned any audience in Ulster, in 1914, into a crowd by discussing the Home Rule Act. The crowd-spirit depends largely on the subject used to fuse their individualities into one glowing whole.
Note how Antony played upon the feelings of his hearers in the famous funeral oration given by Shakespeare in "Julius Cæsar." From murmuring units the men became a unit—a mob.
ANTONY'S ORATION OVER CÆSAR'S BODY
Friends,
Romans, countrymen! Lend me your ears;
I come to bury Cæsar, not to praise him.
The evil that men do lives after them;
The good is oft interred with their bones:
So let it be with Cæsar! The Noble Brutus
Hath told you Cæsar was ambitious.
If it were so, it was a grievous fault,
And grievously hath Cæsar answered it.
Here, under leave of Brutus, and the rest—
For Brutus is an honorable man,
So are they all, all honorable men—
Come I to speak in Cæsar's funeral.
He was my friend, faithful and just to me:
But Brutus says he was ambitious;
And Brutus is an honorable man.
He hath brought many captives home to Rome,
Whose ransoms did the general coffers fill:
Did this in Cæsar seem ambitious?
When that the poor have cried, Cæsar hath wept;
Ambition should be made of sterner stuff:
Yet Brutus says, he was ambitious;
And Brutus is an honorable man.
You all did see, that, on the Lupercal,
I thrice presented him a kingly crown,
Which he did thrice refuse. Was this ambition?
Yet Brutus says he was ambitious;
And sure, he is an honorable man.
I speak not to disprove what Brutus spoke,
But here I am to speak what I do know.
You all did love him once, not without cause;
What cause withholds you then to mourn for him?
Oh, judgment, thou art fled to brutish beasts,
And men have lost their reason!—Bear with me;
My heart is in the coffin there with Cæsar,
And I must pause till it come back to me. [Weeps.
1 Plebeian. Methinks there is much reason in his sayings.
2 Ple. If thou consider rightly of the
matter,
Cæsar has had great wrong.
3 Ple. Has he, masters?
I fear there will a worse come in his place.
4 Ple. Mark'd ye his words? He would not take
the crown;
Therefore, 'tis certain, he was not ambitious.
1 Ple. If it be found so, some will dear abide it.
2 Ple. Poor soul, his eyes are red as fire with weeping.
3 Ple. There's not a nobler man in Rome than Antony.
4 Ple. Now mark him, he begins again to speak.
Ant. But yesterday, the word of Cæsar might
Have stood against the world: now lies he there,
And none so poor to do him reverence.
Oh, masters! if I were dispos'd to stir
Your hearts and minds to mutiny and rage,
I should do Brutus wrong, and Cassius wrong,
Who, you all know, are honorable men.
I will not do them wrong; I rather choose
To wrong the dead, to wrong myself, and you,
Than I will wrong such honorable men.
But here's a parchment, with the seal of Cæsar;
I found it in his closet; 'tis his will:
Let but the commons hear this testament—
Which, pardon me, I do not mean to read—
And they would go and kiss dead Cæsar's wounds,
And dip their napkins in his sacred blood;
Yea, beg a hair of him for memory,
And, dying, mention it within their wills,
Bequeathing it as a rich legacy
Unto their issue.
4 Ple. We'll hear the will: Read it, Mark Antony.
All. The will! the will! we will hear Cæsar's will.
Ant. Have patience, gentle friends: I must
not read it;
It is not meet you know how Cæsar lov'd you.
You are not wood, you are not stones, but men;
And, being men, hearing the will of Cæsar,
It will inflame you, it will make you mad:
'Tis good you know not that you are his heirs;
For if you should, oh, what would come of it!
4 Ple. Read the will; we'll hear it, Antony!
You shall read us the will! Cæsar's will!
Ant. Will you be patient? Will you stay
awhile?
I have o'ershot myself, to tell you of it.
I fear I wrong the honorable men
Whose daggers have stab'd Cæsar; I do fear it.
4 Ple. They were traitors: Honorable men!
All. The will! the testament!
2 Ple. They were villains, murtherers! The will! Read the will!
Ant. You will compel me then to read the
will?
Then, make a ring about the corpse of Cæsar,
And let me shew you him that made the will.
Shall I descend? And will you give me leave?
2 Ple. Descend. [He comes down from the Rostrum.
3 Ple. You shall have leave.
4 Ple. A ring; stand round.
1 Ple. Stand from the hearse, stand from the body.
2 Ple. Room for Antony!—most noble Antony!
Ant. Nay, press not so upon me; stand far off.
All. Stand back! room! bear back!
Ant. If you have tears, prepare to shed
them now;
You all do know this mantle: I remember
The first time ever Cæsar put it on;
'Twas on a summer's evening, in his tent,
That day he overcame the Nervii.
Look, in this place, ran Cassius' dagger through:
See, what a rent the envious Casca made:
Through this, the well-beloved Brutus stab'd;
And as he pluck'd his cursed steel away,
Mark how the blood of Cæsar follow'd it!—
As rushing out of doors, to be resolv'd
If Brutus so unkindly knock'd, or no;
For Brutus, as you know, was Cæsar's angel:
Judge, O you Gods, how Cæsar lov'd him!
This was the most unkindest cut of all!
For when the noble Cæsar saw him stab,
Ingratitude, more strong than traitors' arms,
Quite vanquish'd him: then burst his mighty heart;
And in his mantle muffling up his face,
Even at the base of Pompey's statue,
Which all the while ran blood, great Cæsar fell.
Oh what a fall was there, my countrymen!
Then I and you, and all of us, fell down,
Whilst bloody treason flourish'd over us.
Oh! now you weep; and I perceive you feel
The dint of pity; these are gracious drops.
Kind souls! what, weep you, when you but behold
Our Cæsar's vesture wounded? Look you here!
Here is himself, mar'd, as you see, by traitors.
1 Ple. Oh, piteous spectacle!
2 Ple. Oh, noble Cæsar!
4 Ple. Oh, traitors, villains!
1 Ple. Oh, most bloody sight!
2 Ple. We will be reveng'd!
All. Revenge; about—seek—burn—fire—kill—day!—Let
not
a traitor live!
Ant. Stay, countrymen.
1 Ple. Peace there! Hear the noble Antony.
2 Ple. We'll hear him, we'll follow him, we'll die with him.
Ant. Good friends, sweet friends, let me
not stir you up
To such a sudden flood of mutiny:
They that have done this deed are honorable:
What private griefs they have, alas! I know not,
That made them do it; they are wise, and honorable,
And will, no doubt, with reasons answer you.
I come not, friends, to steal away your hearts;
I am no orator, as Brutus is;
But as you know me all, a plain blunt man,
That love my friend, and that they know full well
That gave me public leave to speak of him:
For I have neither wit, nor words, nor worth,
Action, nor utterance, nor the power of speech,
To stir men's blood. I only speak right on:
I tell you that which you yourselves do know;
Show your sweet Cæsar's wounds, poor, poor, dumb mouths,
And bid them speak for me. But were I Brutus,
And Brutus Antony, there were an Antony
Would ruffle up your spirits, and put a tongue
In every wound of Cæsar, that should move
The stones of Rome to rise and mutiny.
All. We'll mutiny!
1 Ple. We'll burn the house of Brutus.
3 Ple. Away, then! Come, seek the conspirators.
Ant. Yet hear me, countrymen; yet hear me speak.
All. Peace, ho! Hear Antony, most noble Antony.
Ant. Why, friends, you go to do you know
not what.
Wherein hath Cæsar thus deserv'd your loves?
Alas! you know not!—I must tell you then.
You have forgot the will I told you of.
Ple. Most true;—the will!—let's stay, and hear the will.
Ant. Here is the will, and under Cæsar's
seal.
To every Roman citizen he gives,
To every several man, seventy-five drachmas.
2 Ple. Most noble Cæsar!—we'll revenge his death.
3 Ple. O royal Cæsar!
Ant. Hear me with patience.
All. Peace, ho!
Ant. Moreover, he hath left you all his
walks,
His private arbours, and new-planted orchards,
On this side Tiber; he hath left them you,
And to your heirs forever, common pleasures,
To walk abroad, and recreate yourselves.
Here was a Cæsar! When comes such another?
1 Ple. Never, never!—Come, away, away!
We'll burn his body in the holy place,
And with the brands fire the traitors' houses.
Take up the body.
2 Ple. Go, fetch fire.
3 Ple. Pluck down benches.
4 Ple. Pluck down forms, windows, anything.
[Exeunt Citizens, with the body.
Ant. Now let it work. Mischief, thou art
afoot,
Take thou what course thou wilt!
To unify single, auditors into a crowd, express their common needs, aspirations, dangers, and emotions, deliver your message so that the interests of one shall appear to be the interests of all. The conviction of one man is intensified in proportion as he finds others sharing his belief—and feeling. Antony does not stop with telling the Roman populace that Cæsar fell—he makes the tragedy universal:
Then I, and
you, and all of us fell down,
Whilst bloody treason flourished over us.
Applause, generally a sign of feeling, helps to unify an audience. The nature of the crowd is illustrated by the contagion of applause. Recently a throng in a New York moving-picture and vaudeville house had been applauding several songs, and when an advertisement for tailored skirts was thrown on the screen some one started the applause, and the crowd, like sheep, blindly imitated—until someone saw the joke and laughed; then the crowd again followed a leader and laughed at and applauded its own stupidity.
Actors sometimes start applause for their lines by snapping their fingers. Some one in the first few rows will mistake it for faint applause, and the whole theatre will chime in.
An observant auditor will be interested in noticing the various devices a monologist will use to get the first round of laughter and applause. He works so hard because he knows an audience of units is an audience of indifferent critics, but once get them to laughing together and each single laugher sweeps a number of others with him, until the whole theatre is aroar and the entertainer has scored. These are meretricious schemes, to be sure, and do not savor in the least of inspiration, but crowds have not changed in their nature in a thousand years and the one law holds for the greatest preacher and the pettiest stump-speaker—you must fuse your audience or they will not warm to your message. The devices of the great orator may not be so obvious as those of the vaudeville monologist, but the principle is the same: he tries to strike some universal note that will have all his hearers feeling alike at the same time.
The evangelist knows this when he has the soloist sing some touching song just before the address. Or he will have the entire congregation sing, and that is the psychology of "Now everybody sing!" for he knows that they who will not join in the song are as yet outside the crowd. Many a time has the popular evangelist stopped in the middle of his talk, when he felt that his hearers were units instead of a molten mass (and a sensitive speaker can feel that condition most depressingly) and suddenly demanded that everyone arise and sing, or repeat aloud a familiar passage, or read in unison; or perhaps he has subtly left the thread of his discourse to tell a story that, from long experience, he knew would not fail to bring his hearers to a common feeling.
These things are important resources for the speaker, and happy is he who uses them worthily and not as a despicable charlatan. The difference between a demagogue and a leader is not so much a matter of method as of principle. Even the most dignified speaker must recognize the eternal laws of human nature. You are by no means urged to become a trickster on the platform—far from it!—but don't kill your speech with dignity. To be icily correct is as silly as to rant. Do neither, but appeal to those world-old elements in your audience that have been recognized by all great speakers from Demosthenes to Sam Small, and see to it that you never debase your powers by arousing your hearers unworthily.
It is as hard to kindle enthusiasm in a scattered audience as to build a fire with scattered sticks. An audience to be converted into a crowd must be made to appear as a crowd. This cannot be done when they are widely scattered over a large seating space or when many empty benches separate the speaker from his hearers. Have your audience seated compactly. How many a preacher has bemoaned the enormous edifice over which what would normally be a large congregation has scattered in chilled and chilling solitude Sunday after Sunday! Bishop Brooks himself could not have inspired a congregation of one thousand souls seated in the vastness of St. Peter's at Rome. In that colossal sanctuary it is only on great occasions which bring out the multitudes that the service is before the high altar—at other times the smaller side-chapels are used.
Universal ideas surcharged with feeling help to create the crowd-atmosphere. Examples: liberty, character, righteousness, courage, fraternity, altruism, country, and national heroes. George Cohan was making psychology practical and profitable when he introduced the flag and flag-songs into his musical comedies. Cromwell's regiments prayed before the battle and went into the fight singing hymns. The French corps, singing the Marseillaise in 1914, charged the Germans as one man. Such unifying devices arouse the feelings, make soldiers fanatical mobs—and, alas, more efficient murderers.
FOOTNOTES:
[28] Sesame and Lilies.
CHAPTER XXVI
RIDING THE WINGED HORSE
To think, and to feel, constitute the two grand divisions of men of genius—the men of reasoning and the men of imagination.
And as
imagination bodies forth
The forms of things unknown, the poet's pen
Turns them to shapes and gives to airy nothing
A local habitation and a name.
—Shakespeare, Midsummer-Night's Dream.
It is common, among those who deal chiefly with life's practicalities, to think of imagination as having little value in comparison with direct thinking. They smile with tolerance when Emerson says that "Science does not know its debt to the imagination," for these are the words of a speculative essayist, a philosopher, a poet. But when Napoleon—the indomitable welder of empires—declares that "The human race is governed by its imagination," the authoritative word commands their respect.
Be it remembered, the faculty of forming mental images is as efficient a cog as may be found in the whole mind-machine. True, it must fit into that other vital cog, pure thought, but when it does so it may be questioned which is the more productive of important results for the happiness and well-being of man. This should become more apparent as we go on.
I. WHAT IS IMAGINATION?
Let us not seek for a definition, for a score of varying ones may be found, but let us grasp this fact: By imagination we mean either the faculty or the process of forming mental images.
The subject-matter of imagination may be really existent in nature, or not at all real, or a combination of both; it may be physical or spiritual, or both—the mental image is at once the most lawless and the most law-abiding child that has ever been born of the mind.
First of all, as its name suggests, the process of imagination—for we are thinking of it now as a process rather than as a faculty—is memory at work. Therefore we must consider it primarily as
1. Reproductive Imagination
We see or hear or feel or taste or smell something and the sensation passes away. Yet we are conscious of a greater or lesser ability to reproduce such feelings at will. Two considerations, in general, will govern the vividness of the image thus evoked—the strength of the original impression, and the reproductive power of one mind as compared with another. Yet every normal person will be able to evoke images with some degree of clearness.
The fact that not all minds possess this imaging faculty in anything like equal measure will have an important bearing on the public speaker's study of this question. No man who does not feel at least some poetic impulses is likely to aspire seriously to be a poet, yet many whose imaging faculties are so dormant as to seem actually dead do aspire to be public speakers. To all such we say most earnestly: Awaken your image-making gift, for even in the most coldly logical discourse it is sure to prove of great service. It is important that you find out at once just how full and how trustworthy is your imagination, for it is capable of cultivation—as well as of abuse.
Francis Galton[29] says: "The French appear to possess the visualizing faculty in a high degree. The peculiar ability they show in pre-arranging ceremonials and fêtes of all kinds and their undoubted genius for tactics and strategy show that they are able to foresee effects with unusual clearness. Their ingenuity in all technical contrivances is an additional testimony in the same direction, and so is their singular clearness of expression. Their phrase figurez-vous, or picture to yourself, seems to express their dominant mode of perception. Our equivalent, of 'image,' is ambiguous."
But individuals differ in this respect just as markedly as, for instance, the Dutch do from the French. And this is true not only of those who are classified by their friends as being respectively imaginative or unimaginative, but of those whose gifts or habits are not well known.
Let us take for experiment six of the best-known types of imaging and see in practise how they arise in our own minds.
By all odds the most common type is, (a) the visual image. Children who more readily recall things seen than things heard are called by psychologists "eye-minded," and most of us are bent in this direction. Close your eyes now and re-call—the word thus hyphenated is more suggestive—the scene around this morning's breakfast table. Possibly there was nothing striking in the situation and the image is therefore not striking. Then image any notable table scene in your experience—how vividly it stands forth, because at the time you felt the impression strongly. Just then you may not have been conscious of how strongly the scene was laying hold upon you, for often we are so intent upon what we see that we give no particular thought to the fact that it is impressing us. It may surprise you to learn how accurately you are able to image a scene when a long time has elapsed between the conscious focussing of your attention on the image and the time when you saw the original.
(b) The auditory image is probably the next most vivid of our recalled experiences. Here association is potent to suggest similarities. Close out all the world beside and listen to the peculiar wood-against-wood sound of the sharp thunder among rocky mountains—the crash of ball against ten-pins may suggest it. Or image (the word is imperfect, for it seems to suggest only the eye) the sound of tearing ropes when some precious weight hangs in danger. Or recall the bay of a hound almost upon you in pursuit—choose your own sound, and see how pleasantly or terribly real it becomes when imaged in your brain.
(c) The motor image is a close competitor with the auditory for second place. Have you ever awakened in the night, every muscle taut and striving, to feel your self straining against the opposing football line that held like a stone-wall—or as firmly as the headboard of your bed? Or voluntarily recall the movement of the boat when you cried inwardly, "It's all up with me!" The perilous lurch of a train, the sudden sinking of an elevator, or the unexpected toppling of a rocking-chair may serve as further experiments.
(d) The gustatory image is common enough, as the idea of eating lemons will testify. Sometimes the pleasurable recollection of a delightful dinner will cause the mouth to water years afterward, or the "image" of particularly atrocious medicine will wrinkle the nose long after it made one day in boyhood wretched.
(e) The olfactory image is even more delicate. Some there are who are affected to illness by the memory of certain odors, while others experience the most delectable sensations by the rise of pleasing olfactory images.
(f) The tactile image, to name no others, is well nigh as potent. Do you shudder at the thought of velvet rubbed by short-nailed finger tips? Or were you ever "burned" by touching an ice-cold stove? Or, happier memory, can you still feel the touch of a well-loved absent hand?
Be it remembered that few of these images are present in our minds except in combination—the sight and sound of the crashing avalanche are one; so are the flash and report of the huntman's gun that came so near "doing for us."
Thus, imaging—especially conscious reproductive imagination—will become a valuable part of our mental processes in proportion as we direct and control it.
All of the foregoing examples, and doubtless also many of the experiments you yourself may originate, are merely reproductive. Pleasurable or horrific as these may be, they are far less important than the images evoked by the productive imagination—though that does not infer a separate faculty.
Recall, again for experiment, some scene whose beginning you once saw enacted on a street corner but passed by before the dénouement was ready to be disclosed. Recall it all—that far the image is reproductive. But what followed? Let your fantasy roam at pleasure—the succeeding scenes are productive, for you have more or less consciously invented the unreal on the basis of the real.
And just here the fictionist, the poet, and the public speaker will see the value of productive imagery. True, the feet of the idol you build are on the ground, but its head pierces the clouds, it is a son of both earth and heaven.
One fact it is important to note here: Imagery is a valuable mental asset in proportion as it is controlled by the higher intellectual power of pure reason. The untutored child of nature thinks largely in images and therefore attaches to them undue importance. He readily confuses the real with the unreal—to him they are of like value. But the man of training readily distinguishes the one from the other and evaluates each with some, if not with perfect, justice.
So we see that unrestrained imaging may produce a rudderless steamer, while the trained faculty is the graceful sloop, skimming the seas at her skipper's will, her course steadied by the helm of reason and her lightsome wings catching every air of heaven.
The game of chess, the war-lord's tactical plan, the evolution of a geometrical theorem, the devising of a great business campaign, the elimination of waste in a factory, the dénouement of a powerful drama, the overcoming of an economic obstacle, the scheme for a sublime poem, and the convincing siege of an audience may—nay, indeed must—each be conceived in an image and wrought to reality according to the plans and specifications laid upon the trestle board by some modern imaginative Hiram. The farmer who would be content with the seed he possesses would have no harvest. Do not rest satisfied with the ability to recall images, but cultivate your creative imagination by building "what might be" upon the foundation of "what is."
II. THE USES OF IMAGING IN PUBLIC SPEAKING
By this time you will have already made some general application of these ideas to the art of the platform, but to several specific uses we must now refer.
1. Imaging in Speech-Preparation
(a) Set the image of your audience before you while you prepare. Disappointment may lurk here, and you cannot be forearmed for every emergency, but in the main you must meet your audience before you actually do—image its probable mood and attitude toward the occasion, the theme, and the speaker.
(b) Conceive your speech as a whole while you are preparing its parts, else can you not see—image—how its parts shall be fitly framed together.
(c) Image the language you will use, so far as written or extemporaneous speech may dictate. The habit of imaging will give you choice of varied figures of speech, for remember that an address without fresh comparisons is like a garden without blooms. Do not be content with the first hackneyed figure that comes flowing to your pen-point, but dream on until the striking, the unusual, yet the vividly real comparison points your thought like steel does the arrow-tip.
Note the freshness and effectiveness of the following description from the opening of O. Henry's story, "The Harbinger."
Long before the springtide is felt in the dull bosom of the yokel does the city man know that the grass-green goddess is upon her throne. He sits at his breakfast eggs and toast, begirt by stone walls, opens his morning paper and sees journalism leave vernalism at the post.
For whereas Spring's couriers were once the evidence of our finer senses, now the Associated Press does the trick.
The warble of the first robin in Hackensack, the stirring of the maple sap in Bennington, the budding of the pussy willows along the main street in Syracuse, the first chirp of the blue bird, the swan song of the blue point, the annual tornado in St. Louis, the plaint of the peach pessimist from Pompton, N.J., the regular visit of the tame wild goose with a broken leg to the pond near Bilgewater Junction, the base attempt of the Drug Trust to boost the price of quinine foiled in the House by Congressman Jinks, the first tall poplar struck by lightning and the usual stunned picknickers who had taken refuge, the first crack of the ice jamb in the Allegheny River, the finding of a violet in its mossy bed by the correspondent at Round Corners—these are the advanced signs of the burgeoning season that are wired into the wise city, while the farmer sees nothing but winter upon his dreary fields.
But these be mere externals. The true harbinger is the heart. When Strephon seeks his Chloe and Mike his Maggie, then only is Spring arrived and the newspaper report of the five foot rattler killed in Squire Pettregrew's pasture confirmed.
A hackneyed writer would probably have said that the newspaper told the city man about spring before the farmer could see any evidence of it, but that the real harbinger of spring was love and that "In the Spring a young man's fancy lightly turns to thoughts of love."
2. Imaging in Speech-Delivery
When once the passion of speech is on you and you are "warmed up"—perhaps by striking till the iron is hot so that you may not fail to strike when it is hot—your mood will be one of vision.
Then (a) Re-image past emotion—of which more elsewhere. The actor re-calls the old feelings every time he renders his telling lines.
(b) Reconstruct in image the scenes you are to describe.
(c) Image the objects in nature whose tone you are delineating, so that bearing and voice and movement (gesture) will picture forth the whole convincingly. Instead of merely stating the fact that whiskey ruins homes, the temperance speaker paints a drunkard coming home to abuse his wife and strike his children. It is much more effective than telling the truth in abstract terms. To depict the cruelness of war, do not assert the fact abstractly—"War is cruel." Show the soldier, an arm swept away by a bursting shell, lying on the battlefield pleading for water; show the children with tear-stained faces pressed against the window pane praying for their dead father to return. Avoid general and prosaic terms. Paint pictures. Evolve images for the imagination of your audience to construct into pictures of their own.
III. HOW TO ACQUIRE THE IMAGING HABIT
You remember the American statesman who asserted that "the way to resume is to resume"? The application is obvious. Beginning with the first simple analyses of this chapter, test your own qualities of image-making. One by one practise the several kinds of images; then add—even invent—others in combination, for many images come to us in complex form, like the combined noise and shoving and hot odor of a cheering crowd.
After practising on reproductive imaging, turn to the productive, beginning with the reproductive and adding productive features for the sake of cultivating invention.
Frequently, allow your originating gifts full swing by weaving complete imaginary fabrics—sights, sounds, scenes; all the fine world of fantasy lies open to the journeyings of your winged steed.
In like manner train yourself in the use of figurative language. Learn first to distinguish and then to use its varied forms. When used with restraint, nothing can be more effective than the trope; but once let extravagance creep in by the window, and power will flee by the door.
All in all, master your images—let not them master you.
QUESTIONS AND EXERCISES
1. Give original examples of each kind of reproductive imagination.
2. Build two of these into imaginary incidents for platform use, using your productive, or creative, imagination.
3. Define (a) phantasy; (b) vision; (c) fantastic; (d) phantasmagoria; (e) transmogrify; (f) recollection.
4. What is a "figure of speech"?
5. Define and give two examples of each of the following figures of speech[30]. At least one of the examples under each type would better be original. (a) simile; (b) metaphor; (c) metonymy; (d) synecdoche; (e) apostrophe; (f) vision; (g) personification; (h) hyperbole; (i) irony.
6. (a) What is an allegory? (b) Name one example. (c) How could a short allegory be used as part of a public address?
7. Write a short fable[31] for use in a speech. Follow either the ancient form (Æsop) or the modern (George Ade, Josephine Dodge Daskam).
8. What do you understand by "the historical present?" Illustrate how it may be used (ONLY occasionally) in a public address.
9. Recall some disturbance on the street, (a) Describe it as you would on the platform; (b) imagine what preceded the disturbance; (c) imagine what followed it; (d) connect the whole in a terse, dramatic narration for the platform and deliver it with careful attention to all that you have learned of the public speaker's art.
10. Do the same with other incidents you have seen or heard of, or read of in the newspapers.
NOTE: It is hoped that this exercise will be varied and expanded until the pupil has gained considerable mastery of imaginative narration. (See chapter on "Narration.")
11. Experiments have proved that the majority of people think most vividly in terms of visual images. However, some think more readily in terms of auditory and motor images. It is a good plan to mix all kinds of images in the course of your address for you will doubtless have all kinds of hearers. This plan will serve to give variety and strengthen your effects by appealing to the several senses of each hearer, as well as interesting many different auditors. For exercise, (a) give several original examples of compound images, and (b) construct brief descriptions of the scenes imagined. For example, the falling of a bridge in process of building.
12. Read the following observantly:
The strikers suffered bitter poverty last winter in New York.
Last winter a woman visiting the East Side of New York City saw another woman coming out of a tenement house wringing her hands. Upon inquiry the visitor found that a child had fainted in one of the apartments. She entered, and saw the child ill and in rags, while the father, a striker, was too poor to provide medical help. A physician was called and said the child had fainted from lack of food. The only food in the home was dried fish. The visitor provided groceries for the family and ordered the milkman to leave milk for them daily. A month later she returned. The father of the family knelt down before her, and calling her an angel said that she had saved their lives, for the milk she had provided was all the food they had had.
In the two preceding paragraphs we have substantially the same story, told twice. In the first paragraph we have a fact stated in general terms. In the second, we have an outline picture of a specific happening. Now expand this outline into a dramatic recital, drawing freely upon your imagination.
FOOTNOTES:
[29] Inquiries into Human Faculty.
[30] Consult any good rhetoric. An unabridged dictionary will also be of help.
[31] For a full discussion of the form see, The Art of Story-Writing, by J. Berg Esenwein and Mary D. Chambers.
CHAPTER XXVII
GROWING A VOCABULARY
Boys flying
kites haul in their white winged birds;
You can't do that way when you're flying words.
"Careful with fire," is good advice we know,
"Careful with words," is ten times doubly so.
Thoughts unexpressed many sometimes fall back dead;
But God Himself can't kill them when they're said.
—Will Carleton, The First Settler's Story.
The term "vocabulary" has a special as well as a general meaning. True, all vocabularies are grounded in the everyday words of the language, out of which grow the special vocabularies, but each such specialized group possesses a number of words of peculiar value for its own objects. These words may be used in other vocabularies also, but the fact that they are suited to a unique order of expression marks them as of special value to a particular craft or calling.
In this respect the public speaker differs not at all from the poet, the novelist, the scientist, the traveler. He must add to his everyday stock, words of value for the public presentation of thought. "A study of the discourses of effective orators discloses the fact that they have a fondness for words signifying power, largeness, speed, action, color, light, and all their opposites. They frequently employ words expressive of the various emotions. Descriptive words, adjectives used in fresh relations with nouns, and apt epithets, are freely employed. Indeed, the nature of public speech permits the use of mildly exaggerated words which, by the time they have reached the hearer's judgment, will leave only a just impression."[32]
Form the Book-Note Habit
To possess a word involves three things: To know its special and broader meanings, to know its relation to other words, and to be able to use it. When you see or hear a familiar word used in an unfamiliar sense, jot it down, look it up, and master it. We have in mind a speaker of superior attainments who acquired his vocabulary by noting all new words he heard or read. These he mastered and put into use. Soon his vocabulary became large, varied, and exact. Use a new word accurately five times and it is yours. Professor Albert E. Hancock says: "An author's vocabulary is of two kinds, latent and dynamic: latent—those words he understands; dynamic—those he can readily use. Every intelligent man knows all the words he needs, but he may not have them all ready for active service. The problem of literary diction consists in turning the latent into the dynamic." Your dynamic vocabulary is the one you must especially cultivate.
In his essay on "A College Magazine" in the volume, Memories and Portraits, Stevenson shows how he rose from imitation to originality in the use of words. He had particular reference to the formation of his literary style, but words are the raw materials of style, and his excellent example may well be followed judiciously by the public speaker. Words in their relations are vastly more important than words considered singly.
Whenever I read a book or a passage that particularly pleased me, in which a thing was said or an effect rendered with propriety, in which there was either some conspicuous force or some happy distinction in the style, I must sit down at once and set myself to ape that quality. I was unsuccessful, and I knew it; and tried again, and was again unsuccessful, and always unsuccessful; but at least in these vain bouts I got some practice in rhythm, in harmony, in construction and coördination of parts.
I have thus played the sedulous ape to Hazlitt, to Lamb, to Wordsworth, to Sir Thomas Browne, to Defoe, to Hawthorne, to Montaigne.
That, like it or not, is the way to learn to write; whether I have profited or not, that is the way. It was the way Keats learned, and there never was a finer temperament for literature than Keats'.
It is the great point of these imitations that there still shines beyond the student's reach, his inimitable model. Let him try as he please, he is still sure of failure; and it is an old and very true saying that failure is the only highroad to success.
Form the Reference-Book Habit
Do not be content with your general knowledge of a word—press your study until you have mastered its individual shades of meaning and usage. Mere fluency is sure to become despicable, but accuracy never. The dictionary contains the crystallized usage of intellectual giants. No one who would write effectively dare despise its definitions and discriminations. Think, for example, of the different meanings of mantle, or model, or quantity. Any late edition of an unabridged dictionary is good, and is worth making sacrifices to own.
Books of synonyms and antonyms—used cautiously, for there are few perfect synonyms in any language—will be found of great help. Consider the shades of meanings among such word-groups as thief, peculator, defaulter, embezzler, burglar, yeggman, robber, bandit, marauder, pirate, and many more; or the distinctions among Hebrew, Jew, Israelite, and Semite. Remember that no book of synonyms is trustworthy unless used with a dictionary. "A Thesaurus of the English Language," by Dr. Francis A. March, is expensive, but full and authoritative. Of smaller books of synonyms and antonyms there are plenty.[33]
Study the connectives of English speech. Fernald's book on this title is a mine of gems. Unsuspected pitfalls lie in the loose use of and, or, for, while, and a score of tricky little connectives.
Word derivations are rich in suggestiveness. Our English owes so much to foreign tongues and has changed so much with the centuries that whole addresses may grow out of a single root-idea hidden away in an ancient word-origin. Translation, also, is excellent exercise in word-mastery and consorts well with the study of derivations.
Phrase books that show the origins of familiar expressions will surprise most of us by showing how carelessly everyday speech is used. Brewer's "A Dictionary of Phrase, and Fable," Edwards' "Words, Facts, and Phrases," and Thornton's "An American Glossary," are all good—the last, an expensive work in three volumes.
A prefix or a suffix may essentially change the force of the stem, as in master-ful and master-ly, contempt-ible and contempt-uous, envi-ous and envi-able. Thus to study words in groups, according to their stems, prefixes, and suffixes is to gain a mastery over their shades of meaning, and introduce us to other related words.
Do not Favor one Set or Kind of Words more than Another
"Sixty years and more ago, Lord Brougham, addressing the students of the University of Glasgow, laid down the rule that the native (Anglo-Saxon) part of our vocabulary was to be favored at the expense of that other part which has come from the Latin and Greek. The rule was an impossible one, and Lord Brougham himself never tried seriously to observe it; nor, in truth, has any great writer made the attempt. Not only is our language highly composite, but the component words have, in De Quincey's phrase, 'happily coalesced.' It is easy to jest at words in -osity and -ation, as 'dictionary' words, and the like. But even Lord Brougham would have found it difficult to dispense with pomposity and imagination."[34]
The short, vigorous Anglo-Saxon will always be preferred for passages of special thrust and force, just as the Latin will continue to furnish us with flowing and smooth expressions; to mingle all sorts, however, will give variety—and that is most to be desired.
Discuss Words With Those Who Know Them
Since the language of the platform follows closely the diction of everyday speech, many useful words may be acquired in conversation with cultivated men, and when such discussion takes the form of disputation as to the meanings and usages of words, it will prove doubly valuable. The development of word-power marches with the growth of individuality.
Search Faithfully for the Right Word
Books of reference are tripled in value when their owner has a passion for getting the kernels out of their shells. Ten minutes a day will do wonders for the nut-cracker. "I am growing so peevish about my writing," says Flaubert. "I am like a man whose ear is true, but who plays falsely on the violin: his fingers refuse to reproduce precisely those sounds of which he has the inward sense. Then the tears come rolling down from the poor scraper's eyes and the bow falls from his hand."
The same brilliant Frenchman sent this sound advice to his pupil, Guy de Maupassant: "Whatever may be the thing which one wishes to say, there is but one word for expressing it, only one verb to animate it, only one adjective to qualify it. It is essential to search for this word, for this verb, for this adjective, until they are discovered, and to be satisfied with nothing else."
Walter Savage Landor once wrote: "I hate false words, and seek with care, difficulty, and moroseness those that fit the thing." So did Sentimental Tommy, as related by James M. Barrie in his novel bearing his hero's name as a title. No wonder T. Sandys became an author and a lion!
Tommy, with another lad, is writing an essay on "A Day in Church," in competition for a university scholarship. He gets on finely until he pauses for lack of a word. For nearly an hour he searches for this elusive thing, until suddenly he is told that the allotted time is up, and he has lost! Barrie may tell the rest:
Essay! It was no more an essay than a twig is a tree, for the gowk had stuck in the middle of his second page. Yes, stuck is the right expression, as his chagrined teacher had to admit when the boy was cross-examined. He had not been "up to some of his tricks;" he had stuck, and his explanations, as you will admit, merely emphasized his incapacity.
He had brought himself to public scorn for lack of a word. What word? they asked testily; but even now he could not tell. He had wanted a Scotch word that would signify how many people were in church, and it was on the tip of his tongue, but would come no farther. Puckle was nearly the word, but it did not mean so many people as he meant. The hour had gone by just like winking; he had forgotten all about time while searching his mind for the word.
The other five [examiners] were furious.... "You little tattie doolie," Cathro roared, "were there not a dozen words to wile from if you had an ill-will to puckle? What ailed you at manzy, or—"
"I thought of manzy," replied Tommy, woefully, for he was ashamed of himself, "but—but a manzy's a swarm. It would mean that the folk in the kirk were buzzing thegither like bees, instead of sitting still."
"Even if it does mean that," said Mr. Duthie, with impatience, "what was the need of being so particular? Surely the art of essay-writing consists in using the first word that comes and hurrying on."
"That's how I did," said the proud McLauchlan [Tommy's successful competitor]....
"I see," interposed Mr. Gloag, "that McLauchlan speaks of there being a mask of people in the church. Mask is a fine Scotch word."
"I thought of mask," whimpered Tommy, "but that would mean the kirk was crammed, and I just meant it to be middling full."
"Flow would have done," suggested Mr. Lonimer.
"Flow's but a handful," said Tommy.
"Curran, then, you jackanapes!"
"Curran's no enough."
Mr. Lorrimer flung up his hands in despair.
"I wanted something between curran and mask," said Tommy, doggedly, yet almost at the crying.
Mr. Ogilvy, who had been hiding his admiration with difficulty, spread a net for him. "You said you wanted a word that meant middling full. Well, why did you not say middling full—or fell mask?"
"Yes, why not?" demanded the ministers, unconsciously caught in the net.
"I wanted one word," replied Tommy, unconsciously avoiding it.
"You jewel!" muttered Mr. Ogilvy under his breath, but Mr. Cathro would have banged the boy's head had not the ministers interfered.
"It is so easy, too, to find the right word," said Mr. Gloag.
"It's no; it's difficult as to hit a squirrel," cried Tommy, and again Mr. Ogilvy nodded approval.
And then an odd thing happened. As they were preparing to leave the school [Cathro having previously run Tommy out by the neck], the door opened a little and there appeared in the aperture the face of Tommy, tear-stained but excited. "I ken the word now," he cried, "it came to me a' at once; it is hantle!"
Mr. Ogilvy ... said in an ecstasy to himself, "He had to think of it till he got it—and he got it. The laddie is a genius!"
QUESTIONS AND EXERCISES
1. What is the derivation of the word vocabulary?
2. Briefly discuss any complete speech given in this volume, with reference to (a) exactness, (b) variety, and (c) charm, in the use of words.
3. Give original examples of the kinds of word-studies referred to on pages 337 and 338.
4. Deliver a short talk on any subject, using at least five words which have not been previously in your "dynamic" vocabulary.
5. Make a list of the unfamiliar words found in any address you may select.
6. Deliver a short extemporaneous speech giving your opinions on the merits and demerits of the use of unusual words in public speaking.
7. Try to find an example of the over-use of unusual words in a speech.
8. Have you used reference books in word studies? If so, state with what result.
9. Find as many synonyms and antonyms as possible for each of the following words: Excess, Rare, Severe, Beautiful, Clear, Happy, Difference, Care, Skillful, Involve, Enmity, Profit, Absurd, Evident, Faint, Friendly, Harmony, Hatred, Honest, Inherent.
FOOTNOTES:
[32] How to Attract and Hold an Audience, J. Berg Esenwein.
[33] A book of synonyms and antonyms is in preparation for this series, "The Writer's Library."
[34] Composition and Rhetoric, J.M. Hart.
{age 13
And articles in the following magazines (among many others):
"Journal of Political Economy," December, 1906."Atlantic Monthly," October, 1906.
"North American Review," Vol. 183, p. 602.
All of these contain material valuable for both sides, except those marked "N" and "A," which are useful only for the negative and affirmative, respectively.
Note:—Practise in debating is most helpful to the public speaker, but if possible each debate should be under the supervision of some person whose word will be respected, so that the debaters might show regard for courtesy, accuracy, effective reasoning, and the necessity for careful preparation. The Appendix contains a list of questions for debate.
25. Are the following points well considered?
The Inheritance Tax is Not a Good Social Reform Measure
A. Does not strike at the root of the evil
1. Fortunes not a menace in themselves A fortune of $500,000 may
be a greater social evil than one of $500,000,000
2. Danger of wealth depends on its wrong accumulation and use
3. Inheritance tax will not prevent rebates, monopoly,
discrimination, bribery, etc.
4. Laws aimed at unjust accumulation and use of wealth furnish the
true remedy.
B. It would be evaded
1. Low rates are evaded
2. Rate must be high to result in distribution of great fortunes.
26. Class exercises: Mock Trial for (a) some serious political offense; (b) a burlesque offense.
FOOTNOTES:
[25] McCosh's Logic is a helpful volume, and not too technical for the beginner. A brief digest of logical principles as applied to public speaking is contained in How to Attract and Hold an Audience, by J. Berg Esenwein.
[26] For those who would make a further study of the syllogism the following rules are given: 1. In a syllogism there should be only three terms. 2. Of these three only one can be the middle term. 3. One premise must be affirmative. 4. The conclusion must be negative if either premise is negative. 5. To prove a negative, one of the premises must be negative.
Summary of Regulating Principles: 1. Terms which agree with the same thing agree with each other; and when only one of two terms agrees with a third term, the two terms disagree with each other. 2. "Whatever is affirmed of a class may be affirmed of all the members of that class," and "Whatever is denied of a class may be denied of all the members of that class."
[27] All the speakers were from Brown University. The affirmative briefs were used in debate with the Dartmouth College team, and the negative briefs were used in debate with the Williams College team. From The Speaker, by permission.
CHAPTER XXIV
INFLUENCING BY PERSUASION
She hath
prosperous art
When she will play with reason and discourse,
And well she can persuade.
—Shakespeare, Measure for Measure.
Him we call an artist who shall play on an assembly of men as a master on the keys of a piano,—who seeing the people furious, shall soften and compose them, shall draw them, when he will, to laughter and to tears. Bring him to his audience, and, be they who they may,—coarse or refined, pleased or displeased, sulky or savage, with their opinions in the keeping of a confessor or with their opinions in their bank safes,—he will have them pleased and humored as he chooses; and they shall carry and execute what he bids them.
More good and more ill have been effected by persuasion than by any other form of speech. It is an attempt to influence by means of appeal to some particular interest held important by the hearer. Its motive may be high or low, fair or unfair, honest or dishonest, calm or passionate, and hence its scope is unparalleled in public speaking.
This "instilment of conviction," to use Matthew Arnold's expression, is naturally a complex process in that it usually includes argumentation and often employs suggestion, as the next chapter will illustrate. In fact, there is little public speaking worthy of the name that is not in some part persuasive, for men rarely speak solely to alter men's opinions—the ulterior purpose is almost always action.
The nature of persuasion is not solely intellectual, but is largely emotional. It uses every principle of public speaking, and every "form of discourse," to use a rhetorician's expression, but argument supplemented by special appeal is its peculiar quality. This we may best see by examining
The Methods of Persuasion
High-minded speakers often seek to move their hearers to action by an appeal to their highest motives, such as love of liberty. Senator Hoar, in pleading for action on the Philippine question, used this method:
What has been the practical statesmanship which comes from your ideals and your sentimentalities? You have wasted nearly six hundred millions of treasure. You have sacrificed nearly ten thousand American lives—the flower of our youth. You have devastated provinces. You have slain uncounted thousands of the people you desire to benefit. You have established reconcentration camps. Your generals are coming home from their harvest bringing sheaves with them, in the shape of other thousands of sick and wounded and insane to drag out miserable lives, wrecked in body and mind. You make the American flag in the eyes of a numerous people the emblem of sacrilege in Christian churches, and of the burning of human dwellings, and of the horror of the water torture. Your practical statesmanship which disdains to take George Washington and Abraham Lincoln or the soldiers of the Revolution or of the Civil War as models, has looked in some cases to Spain for your example. I believe—nay, I know—that in general our officers and soldiers are humane. But in some cases they have carried on your warfare with a mixture of American ingenuity and Castilian cruelty.
Your practical statesmanship has succeeded in converting a people who three years ago were ready to kiss the hem of the garment of the American and to welcome him as a liberator, who thronged after your men, when they landed on those islands, with benediction and gratitude, into sullen and irreconcilable enemies, possessed of a hatred which centuries cannot eradicate.
Mr. President, this is the eternal law of human nature. You may struggle against it, you may try to escape it, you may persuade yourself that your intentions are benevolent, that your yoke will be easy and your burden will be light, but it will assert itself again. Government without the consent of the governed—authority which heaven never gave—can only be supported by means which heaven never can sanction.
The American people have got this one question to answer. They may answer it now; they can take ten years, or twenty years, or a generation, or a century to think of it. But will not down. They must answer it in the end: Can you lawfully buy with money, or get by brute force of arms, the right to hold in subjugation an unwilling people, and to impose on them such constitution as you, and not they, think best for them?
Senator Hoar then went on to make another sort of appeal—the appeal to fact and experience:
We have answered this question a good many times in the past. The fathers answered it in 1776, and founded the Republic upon their answer, which has been the corner-stone. John Quincy Adams and James Monroe answered it again in the Monroe Doctrine, which John Quincy Adams declared was only the doctrine of the consent of the governed. The Republican party answered it when it took possession of the force of government at the beginning of the most brilliant period in all legislative history. Abraham Lincoln answered it when, on that fatal journey to Washington in 1861, he announced that as the doctrine of his political creed, and declared, with prophetic vision, that he was ready to be assassinated for it if need be. You answered it again yourselves when you said that Cuba, who had no more title than the people of the Philippine Islands had to their independence, of right ought to be free and independent.
—George F. Hoar.
Appeal to the things that man holds dear is another potent form of persuasion.
Joseph Story, in his great Salem speech (1828) used this method most dramatically:
I call upon you, fathers, by the shades of your ancestors—by the dear ashes which repose in this precious soil—by all you are, and all you hope to be—resist every object of disunion, resist every encroachment upon your liberties, resist every attempt to fetter your consciences, or smother your public schools, or extinguish your system of public instruction.
I call upon you, mothers, by that which never fails in woman, the love of your offspring; teach them, as they climb your knees, or lean on your bosoms, the blessings of liberty. Swear them at the altar, as with their baptismal vows, to be true to their country, and never to forget or forsake her.
I call upon you, young men, to remember whose sons you are; whose inheritance you possess. Life can never be too short, which brings nothing but disgrace and oppression. Death never comes too soon, if necessary in defence of the liberties of your country.
I call upon you, old men, for your counsels, and your prayers, and your benedictions. May not your gray hairs go down in sorrow to the grave, with the recollection that you have lived in vain. May not your last sun sink in the west upon a nation of slaves.
No; I read in the destiny of my country far better hopes, far brighter visions. We, who are now assembled here, must soon be gathered to the congregation of other days. The time of our departure is at hand, to make way for our children upon the theatre of life. May God speed them and theirs. May he who, at the distance of another century, shall stand here to celebrate this day, still look round upon a free, happy, and virtuous people. May he have reason to exult as we do. May he, with all the enthusiasm of truth as well as of poetry, exclaim, that here is still his country.—Joseph Story.
The appeal to prejudice is effective—though not often, if ever, justifiable; yet so long as special pleading endures this sort of persuasion will be resorted to. Rudyard Kipling uses this method—as have many others on both sides—in discussing the great European war. Mingled with the appeal to prejudice, Mr. Kipling uses the appeal to self-interest; though not the highest, it is a powerful motive in all our lives. Notice how at the last the pleader sweeps on to the highest ground he can take. This is a notable example of progressive appeal, beginning with a low motive and ending with a high one in such a way as to carry all the force of prejudice yet gain all the value of patriotic fervor.
Through no fault nor wish of ours we are at war with Germany, the power which owes its existence to three well-thought-out wars; the power which, for the last twenty years, has devoted itself to organizing and preparing for this war; the power which is now fighting to conquer the civilized world.
For the last two generations the Germans in their books, lectures, speeches and schools have been carefully taught that nothing less than this world-conquest was the object of their preparations and their sacrifices. They have prepared carefully and sacrificed greatly.
We must have men and men and men, if we, with our allies, are to check the onrush of organized barbarism.
Have no illusions. We are dealing with a strong and magnificently equipped enemy, whose avowed aim is our complete destruction. The violation of Belgium, the attack on France and the defense against Russia, are only steps by the way. The German's real objective, as she always has told us, is England, and England's wealth, trade and worldwide possessions.
If you assume, for an instant, that the attack will be successful, England will not be reduced, as some people say, to the rank of a second rate power, but we shall cease to exist as a nation. We shall become an outlying province of Germany, to be administered with that severity German safety and interest require.
We are against such a fate. We enter into a new life in which all the facts of war that we had put behind or forgotten for the last hundred years, have returned to the front and test us as they tested our fathers. It will be a long and a hard road, beset with difficulties and discouragements, but we tread it together and we will tread it together to the end.
Our petty social divisions and barriers have been swept away at the outset of our mighty struggle. All the interests of our life of six weeks ago are dead. We have but one interest now, and that touches the naked heart of every man in this island and in the empire.
If we are to win the right for ourselves and for freedom to exist on earth, every man must offer himself for that service and that sacrifice.
From these examples it will be seen that the particular way in which the speakers appealed to their hearers was by coming close home to their interests, and by themselves showing emotion—two very important principles which you must keep constantly in mind.
To accomplish the former requires a deep knowledge of human motive in general and an understanding of the particular audience addressed. What are the motives that arouse men to action? Think of them earnestly, set them down on the tablets of your mind, study how to appeal to them worthily. Then, what motives would be likely to appeal to your hearers? What are their ideals and interests in life? A mistake in your estimate may cost you your case. To appeal to pride in appearance would make one set of men merely laugh—to try to arouse sympathy for the Jews in Palestine would be wasted effort among others. Study your audience, feel your way, and when you have once raised a spark, fan it into a flame by every honest resource you possess.
The larger your audience the more sure you are to find a universal basis of appeal. A small audience of bachelors will not grow excited over the importance of furniture insurance; most men can be roused to the defense of the freedom of the press.
Patent medicine advertisement usually begins by talking about your pains—they begin on your interests. If they first discussed the size and rating of their establishment, or the efficacy of their remedy, you would never read the "ad." If they can make you think you have nervous troubles you will even plead for a remedy—they will not have to try to sell it.
The patent medicine men are pleading—asking you to invest your money in their commodity—yet they do not appear to be doing so. They get over on your side of the fence, and arouse a desire for their nostrums by appealing to your own interests.
Recently a book-salesman entered an attorney's office in New York and inquired: "Do you want to buy a book?" Had the lawyer wanted a book he would probably have bought one without waiting for a book-salesman to call. The solicitor made the same mistake as the representative who made his approach with: "I want to sell you a sewing machine." They both talked only in terms of their own interests.
The successful pleader must convert his arguments into terms of his hearers' advantage. Mankind are still selfish, are interested in what will serve them. Expunge from your address your own personal concern and present your appeal in terms of the general good, and to do this you need not be insincere, for you had better not plead any cause that is not for the hearers' good. Notice how Senator Thurston in his plea for intervention in Cuba and Mr. Bryan in his "Cross of Gold" speech constituted themselves the apostles of humanity.
Exhortation is a highly impassioned form of appeal frequently used by the pulpit in efforts to arouse men to a sense of duty and induce them to decide their personal courses, and by counsel in seeking to influence a jury. The great preachers, like the great jury-lawyers, have always been masters of persuasion.
Notice the difference among these four exhortations, and analyze the motives appealed to:
Revenge! About! Seek! Burn! Fire! Kill! Slay! Let not a traitor live!—Shakespeare, Julius Cæsar.
Strike—till
the last armed foe expires,
Strike—for your altars and your fires,
Strike—for the green graves of your sires,
God—and your native land!
Believe, gentlemen, if it were not for those children, he would not come here to-day to seek such remuneration; if it were not that, by your verdict, you may prevent those little innocent defrauded wretches from becoming wandering beggars, as well as orphans on the face of this earth. Oh, I know I need not ask this verdict from your mercy; I need not extort it from your compassion; I will receive it from your justice. I do conjure you, not as fathers, but as husbands:—not as husbands, but as citizens:—not as citizens, but as men:—not as men, but as Christians:—by all your obligations, public, private, moral, and religious; by the hearth profaned; by the home desolated; by the canons of the living God foully spurned;—save, oh: save your firesides from the contagion, your country from the crime, and perhaps thousands, yet unborn, from the shame, and sin, and sorrow of this example!
So I appeal from the men in silken hose who danced to music made by slaves and called it freedom, from the men in bell-crown hats who led Hester Prynne to her shame and called it religion, to that Americanism which reaches forth its arms to smite wrong with reason and truth, secure in the power of both. I appeal from the patriarchs of New England to the poets of New England; from Endicott to Lowell; from Winthrop to Longfellow; from Norton to Holmes; and I appeal in the name and by the rights of that common citizenship—of that common origin, back of both the Puritan and the Cavalier, to which all of us owe our being. Let the dead past, consecrated by the blood of its martyrs, not by its savage hatreds, darkened alike by kingcraft and priestcraft—let the dead past bury its dead. Let the present and the future ring with the song of the singers. Blessed be the lessons they teach, the laws they make. Blessed be the eye to see, the light to reveal. Blessed be tolerance, sitting ever on the right hand of God to guide the way with loving word, as blessed be all that brings us nearer the goal of true religion, true republicanism, and true patriotism, distrust of watchwords and labels, shams and heroes, belief in our country and ourselves. It was not Cotton Mather, but John Greenleaf Whittier, who cried:
Dear God and
Father of us all,
Forgive our faith in cruel lies,
Forgive the blindness that denies.
Cast down our
idols—overturn
Our Bloody altars—make us see
Thyself in Thy humanity!
Goethe, on being reproached for not having written war songs against the French, replied, "In my poetry I have never shammed. How could I have written songs of hate without hatred?" Neither is it possible to plead with full efficiency for a cause for which you do not feel deeply. Feeling is contagious as belief is contagious. The speaker who pleads with real feeling for his own convictions will instill his feelings into his listeners. Sincerity, force, enthusiasm, and above all, feeling—these are the qualities that move multitudes and make appeals irresistible. They are of far greater importance than technical principles of delivery, grace of gesture, or polished enunciation—important as all these elements must doubtless be considered. Base your appeal on reason, but do not end in the basement—let the building rise, full of deep emotion and noble persuasion.
QUESTIONS AND EXERCISES
1. (a) What elements of appeal do you find in the following? (b) Is it too florid? (c) Is this style equally powerful today? (d) Are the sentences too long and involved for clearness and force?
Oh, gentlemen, am I this day only the counsel of my client? No, no; I am the advocate of humanity—of yourselves—your homes—your wives—your families—your little children. I am glad that this case exhibits such atrocity; unmarked as it is by any mitigatory feature, it may stop the frightful advance of this calamity; it will be met now, and marked with vengeance. If it be not, farewell to the virtues of your country; farewell to all confidence between man and man; farewell to that unsuspicious and reciprocal tenderness, without which marriage is but a consecrated curse. If oaths are to be violated, laws disregarded, friendship betrayed, humanity trampled, national and individual honor stained, and if a jury of fathers and of husbands will give such miscreancy a passport to their homes, and wives, and daughters,—farewell to all that yet remains of Ireland! But I will not cast such a doubt upon the character of my country. Against the sneer of the foe, and the skepticism of the foreigner, I will still point to the domestic virtues, that no perfidy could barter, and no bribery can purchase, that with a Roman usage, at once embellish and consecrate households, giving to the society of the hearth all the purity of the altar; that lingering alike in the palace and the cottage, are still to be found scattered over this land—the relic of what she was—the source perhaps of what she may be—the lone, the stately, and magnificent memorials, that rearing their majesty amid surrounding ruins, serve at once as the landmarks of the departed glory, and the models by which the future may be erected.
Preserve those virtues with a vestal fidelity; mark this day, by your verdict, your horror of their profanation; and believe me, when the hand which records that verdict shall be dust, and the tongue that asks it, traceless in the grave, many a happy home will bless its consequences, and many a mother teach her little child to hate the impious treason of adultery.
—Charles Phillips.
2. Analyze and criticise the forms of appeal used in the selections from Hoar, Story, and Kipling.
3. What is the type of persuasion used by Senator Thurston (page 50)?
4. Cite two examples each, from selections in this volume, in which speakers sought to be persuasive by securing the hearers' (a) sympathy for themselves; (b) sympathy with their subjects; (c) self-pity.
5. Make a short address using persuasion.
6. What other methods of persuasion than those here mentioned can you name?
7. Is it easier to persuade men to change their course of conduct than to persuade them to continue in a given course? Give examples to support your belief.
8. In how far are we justified in making an appeal to self-interest in order to lead men to adopt a given course?
9. Does the merit of the course have any bearing on the merit of the methods used?
10. Illustrate an unworthy method of using persuasion.
11. Deliver a short speech on the value of skill in persuasion.
12. Does effective persuasion always produce conviction?
13. Does conviction always result in action?
14. Is it fair for counsel to appeal to the emotions of a jury in a murder trial?
15. Ought the judge use persuasion in making his charge?
16. Say how self-consciousness may hinder the power of persuasion in a speaker.
17. Is emotion without words ever persuasive? If so, illustrate.
18. Might gestures without words be persuasive? If so, illustrate.
19. Has posture in a speaker anything to do with persuasion? Discuss.
20. Has voice? Discuss.
21. Has manner? Discuss.
22. What effect does personal magnetism have in producing conviction?
23. Discuss the relation of persuasion to (a) description; (b) narration; (c) exposition; (d) pure reason.
24. What is the effect of over-persuasion?
25. Make a short speech on the effect of the constant use of persuasion on the sincerity of the speaker himself.
26. Show by example how a general statement is not as persuasive as a concrete example illustrating the point being discussed.
27. Show by example how brevity is of value in persuasion.
28. Discuss the importance of avoiding an antagonistic attitude in persuasion.
29. What is the most persuasive passage you have found in the selections of this volume. On what do you base your decision?
30. Cite a persuasive passage from some other source. Read or recite it aloud.
31. Make a list of the emotional bases of appeal, grading them from low to high, according to your estimate.
32. Would circumstances make any difference in such grading? If so, give examples.
33. Deliver a short, passionate appeal to a jury, pleading for justice to a poor widow.
34. Deliver a short appeal to men to give up some evil way.
35. Criticise the structure of the sentence beginning with the last line of page 296.
CHAPTER XXV
INFLUENCING THE CROWD
Success in business, in the last analysis, turns upon touching the imagination of crowds. The reason that preachers in this present generation are less successful in getting people to want goodness than business men are in getting them to want motorcars, hats, and pianolas, is that business men as a class are more close and desperate students of human nature, and have boned down harder to the art of touching the imaginations of the crowds.—Gerald Stanley Lee, Crowds.
In the early part of July, 1914, a collection of Frenchmen in Paris, or Germans in Berlin, was not a crowd in a psychological sense. Each individual had his own special interests and needs, and there was no powerful common idea to unify them. A group then represented only a collection of individuals. A month later, any collection of Frenchmen or Germans formed a crowd: Patriotism, hate, a common fear, a pervasive grief, had unified the individuals.
The psychology of the crowd is far different from the psychology of the personal members that compose it. The crowd is a distinct entity. Individuals restrain and subdue many of their impulses at the dictates of reason. The crowd never reasons. It only feels. As persons there is a sense of responsibility attached to our actions which checks many of our incitements, but the sense of responsibility is lost in the crowd because of its numbers. The crowd is exceedingly suggestible and will act upon the wildest and most extreme ideas. The crowd-mind is primitive and will cheer plans and perform actions which its members would utterly repudiate.
A mob is only a highly-wrought crowd. Ruskin's description is fitting: "You can talk a mob into anything; its feelings may be—usually are—on the whole, generous and right, but it has no foundation for them, no hold of them. You may tease or tickle it into anything at your pleasure. It thinks by infection, for the most part, catching an opinion like a cold, and there is nothing so little that it will not roar itself wild about, when the fit is on, nothing so great but it will forget in an hour when the fit is past."[28]
History will show us how the crowd-mind works. The medieval mind was not given to reasoning; the medieval man attached great weight to the utterance of authority; his religion touched chiefly the emotions. These conditions provided a rich soil for the propagation of the crowd-mind when, in the eleventh century, flagellation, a voluntary self-scourging, was preached by the monks. Substituting flagellation for reciting penitential psalms was advocated by the reformers. A scale was drawn up, making one thousand strokes equivalent to ten psalms, or fifteen thousand to the entire psalter. This craze spread by leaps—and crowds. Flagellant fraternities sprang up. Priests carrying banners led through the streets great processions reciting prayers and whipping their bloody bodies with leathern thongs fitted with four iron points. Pope Clement denounced this practise and several of the leaders of these processions had to be burned at the stake before the frenzy could be uprooted.
All western and central Europe was turned into a crowd by the preaching of the crusaders, and millions of the followers of the Prince of Peace rushed to the Holy Land to kill the heathen. Even the children started on a crusade against the Saracens. The mob-spirit was so strong that home affections and persuasion could not prevail against it and thousands of mere babes died in their attempts to reach and redeem the Sacred Sepulchre.
In the early part of the eighteenth century the South Sea Company was formed in England. Britain became a speculative crowd. Stock in the South Sea Company rose from 128-1/2 points in January to 550 in May, and scored 1,000 in July. Five million shares were sold at this premium. Speculation ran riot. Hundreds of companies were organized. One was formed "for a wheel of perpetual motion." Another never troubled to give any reason at all for taking the cash of its subscribers—it merely announced that it was organized "for a design which will hereafter be promulgated." Owners began to sell, the mob caught the suggestion, a panic ensued, the South Sea Company stock fell 800 points in a few days, and more than a billion dollars evaporated in this era of frenzied speculation.
The burning of the witches at Salem, the Klondike gold craze, and the forty-eight people who were killed by mobs in the United States in 1913, are examples familiar to us in America.
The leader of the crowd or mob is its determining factor. He becomes self-hynoptized with the idea that unifies its members, his enthusiasm is contagious—and so is theirs. The crowd acts as he suggests. The great mass of people do not have any very sharply-drawn conclusions on any subject outside of their own little spheres, but when they become a crowd they are perfectly willing to accept ready-made, hand-me-down opinions. They will follow a leader at all costs—in labor troubles they often follow a leader in preference to obeying their government, in war they will throw self-preservation to the bushes and follow a leader in the face of guns that fire fourteen times a second. The mob becomes shorn of will-power and blindly obedient to its dictator. The Russian Government, recognizing the menace of the crowd-mind to its autocracy, formerly prohibited public gatherings. History is full of similar instances.
How the Crowd is Created
Today the crowd is as real a factor in our socialized life as are magnates and monopolies. It is too complex a problem merely to damn or praise it—it must be reckoned with, and mastered. The present problem is how to get the most and the best out of the crowd-spirit, and the public speaker finds this to be peculiarly his own question. His influence is multiplied if he can only transmute his audience into a crowd. His affirmations must be their conclusions.
This can be accomplished by unifying the minds and needs of the audience and arousing their emotions. Their feelings, not their reason, must be played upon—it is "up to" him to do this nobly. Argument has its place on the platform, but even its potencies must subserve the speaker's plan of attack to win possession of his audience.
Reread the chapter on "Feeling and Enthusiasm." It is impossible to make an audience a crowd without appealing to their emotions. Can you imagine the average group becoming a crowd while hearing a lecture on Dry Fly Fishing, or on Egyptian Art? On the other hand, it would not have required world-famous eloquence to have turned any audience in Ulster, in 1914, into a crowd by discussing the Home Rule Act. The crowd-spirit depends largely on the subject used to fuse their individualities into one glowing whole.
Note how Antony played upon the feelings of his hearers in the famous funeral oration given by Shakespeare in "Julius Cæsar." From murmuring units the men became a unit—a mob.
ANTONY'S ORATION OVER CÆSAR'S BODY
Friends,
Romans, countrymen! Lend me your ears;
I come to bury Cæsar, not to praise him.
The evil that men do lives after them;
The good is oft interred with their bones:
So let it be with Cæsar! The Noble Brutus
Hath told you Cæsar was ambitious.
If it were so, it was a grievous fault,
And grievously hath Cæsar answered it.
Here, under leave of Brutus, and the rest—
For Brutus is an honorable man,
So are they all, all honorable men—
Come I to speak in Cæsar's funeral.
He was my friend, faithful and just to me:
But Brutus says he was ambitious;
And Brutus is an honorable man.
He hath brought many captives home to Rome,
Whose ransoms did the general coffers fill:
Did this in Cæsar seem ambitious?
When that the poor have cried, Cæsar hath wept;
Ambition should be made of sterner stuff:
Yet Brutus says, he was ambitious;
And Brutus is an honorable man.
You all did see, that, on the Lupercal,
I thrice presented him a kingly crown,
Which he did thrice refuse. Was this ambition?
Yet Brutus says he was ambitious;
And sure, he is an honorable man.
I speak not to disprove what Brutus spoke,
But here I am to speak what I do know.
You all did love him once, not without cause;
What cause withholds you then to mourn for him?
Oh, judgment, thou art fled to brutish beasts,
And men have lost their reason!—Bear with me;
My heart is in the coffin there with Cæsar,
And I must pause till it come back to me. [Weeps.
1 Plebeian. Methinks there is much reason in his sayings.
2 Ple. If thou consider rightly of the
matter,
Cæsar has had great wrong.
3 Ple. Has he, masters?
I fear there will a worse come in his place.
4 Ple. Mark'd ye his words? He would not take
the crown;
Therefore, 'tis certain, he was not ambitious.
1 Ple. If it be found so, some will dear abide it.
2 Ple. Poor soul, his eyes are red as fire with weeping.
3 Ple. There's not a nobler man in Rome than Antony.
4 Ple. Now mark him, he begins again to speak.
Ant. But yesterday, the word of Cæsar might
Have stood against the world: now lies he there,
And none so poor to do him reverence.
Oh, masters! if I were dispos'd to stir
Your hearts and minds to mutiny and rage,
I should do Brutus wrong, and Cassius wrong,
Who, you all know, are honorable men.
I will not do them wrong; I rather choose
To wrong the dead, to wrong myself, and you,
Than I will wrong such honorable men.
But here's a parchment, with the seal of Cæsar;
I found it in his closet; 'tis his will:
Let but the commons hear this testament—
Which, pardon me, I do not mean to read—
And they would go and kiss dead Cæsar's wounds,
And dip their napkins in his sacred blood;
Yea, beg a hair of him for memory,
And, dying, mention it within their wills,
Bequeathing it as a rich legacy
Unto their issue.
4 Ple. We'll hear the will: Read it, Mark Antony.
All. The will! the will! we will hear Cæsar's will.
Ant. Have patience, gentle friends: I must
not read it;
It is not meet you know how Cæsar lov'd you.
You are not wood, you are not stones, but men;
And, being men, hearing the will of Cæsar,
It will inflame you, it will make you mad:
'Tis good you know not that you are his heirs;
For if you should, oh, what would come of it!
4 Ple. Read the will; we'll hear it, Antony!
You shall read us the will! Cæsar's will!
Ant. Will you be patient? Will you stay
awhile?
I have o'ershot myself, to tell you of it.
I fear I wrong the honorable men
Whose daggers have stab'd Cæsar; I do fear it.
4 Ple. They were traitors: Honorable men!
All. The will! the testament!
2 Ple. They were villains, murtherers! The will! Read the will!
Ant. You will compel me then to read the
will?
Then, make a ring about the corpse of Cæsar,
And let me shew you him that made the will.
Shall I descend? And will you give me leave?
2 Ple. Descend. [He comes down from the Rostrum.
3 Ple. You shall have leave.
4 Ple. A ring; stand round.
1 Ple. Stand from the hearse, stand from the body.
2 Ple. Room for Antony!—most noble Antony!
Ant. Nay, press not so upon me; stand far off.
All. Stand back! room! bear back!
Ant. If you have tears, prepare to shed
them now;
You all do know this mantle: I remember
The first time ever Cæsar put it on;
'Twas on a summer's evening, in his tent,
That day he overcame the Nervii.
Look, in this place, ran Cassius' dagger through:
See, what a rent the envious Casca made:
Through this, the well-beloved Brutus stab'd;
And as he pluck'd his cursed steel away,
Mark how the blood of Cæsar follow'd it!—
As rushing out of doors, to be resolv'd
If Brutus so unkindly knock'd, or no;
For Brutus, as you know, was Cæsar's angel:
Judge, O you Gods, how Cæsar lov'd him!
This was the most unkindest cut of all!
For when the noble Cæsar saw him stab,
Ingratitude, more strong than traitors' arms,
Quite vanquish'd him: then burst his mighty heart;
And in his mantle muffling up his face,
Even at the base of Pompey's statue,
Which all the while ran blood, great Cæsar fell.
Oh what a fall was there, my countrymen!
Then I and you, and all of us, fell down,
Whilst bloody treason flourish'd over us.
Oh! now you weep; and I perceive you feel
The dint of pity; these are gracious drops.
Kind souls! what, weep you, when you but behold
Our Cæsar's vesture wounded? Look you here!
Here is himself, mar'd, as you see, by traitors.
1 Ple. Oh, piteous spectacle!
2 Ple. Oh, noble Cæsar!
4 Ple. Oh, traitors, villains!
1 Ple. Oh, most bloody sight!
2 Ple. We will be reveng'd!
All. Revenge; about—seek—burn—fire—kill—day!—Let
not
a traitor live!
Ant. Stay, countrymen.
1 Ple. Peace there! Hear the noble Antony.
2 Ple. We'll hear him, we'll follow him, we'll die with him.
Ant. Good friends, sweet friends, let me
not stir you up
To such a sudden flood of mutiny:
They that have done this deed are honorable:
What private griefs they have, alas! I know not,
That made them do it; they are wise, and honorable,
And will, no doubt, with reasons answer you.
I come not, friends, to steal away your hearts;
I am no orator, as Brutus is;
But as you know me all, a plain blunt man,
That love my friend, and that they know full well
That gave me public leave to speak of him:
For I have neither wit, nor words, nor worth,
Action, nor utterance, nor the power of speech,
To stir men's blood. I only speak right on:
I tell you that which you yourselves do know;
Show your sweet Cæsar's wounds, poor, poor, dumb mouths,
And bid them speak for me. But were I Brutus,
And Brutus Antony, there were an Antony
Would ruffle up your spirits, and put a tongue
In every wound of Cæsar, that should move
The stones of Rome to rise and mutiny.
All. We'll mutiny!
1 Ple. We'll burn the house of Brutus.
3 Ple. Away, then! Come, seek the conspirators.
Ant. Yet hear me, countrymen; yet hear me speak.
All. Peace, ho! Hear Antony, most noble Antony.
Ant. Why, friends, you go to do you know
not what.
Wherein hath Cæsar thus deserv'd your loves?
Alas! you know not!—I must tell you then.
You have forgot the will I told you of.
Ple. Most true;—the will!—let's stay, and hear the will.
Ant. Here is the will, and under Cæsar's
seal.
To every Roman citizen he gives,
To every several man, seventy-five drachmas.
2 Ple. Most noble Cæsar!—we'll revenge his death.
3 Ple. O royal Cæsar!
Ant. Hear me with patience.
All. Peace, ho!
Ant. Moreover, he hath left you all his
walks,
His private arbours, and new-planted orchards,
On this side Tiber; he hath left them you,
And to your heirs forever, common pleasures,
To walk abroad, and recreate yourselves.
Here was a Cæsar! When comes such another?
1 Ple. Never, never!—Come, away, away!
We'll burn his body in the holy place,
And with the brands fire the traitors' houses.
Take up the body.
2 Ple. Go, fetch fire.
3 Ple. Pluck down benches.
4 Ple. Pluck down forms, windows, anything.
[Exeunt Citizens, with the body.
Ant. Now let it work. Mischief, thou art
afoot,
Take thou what course thou wilt!
To unify single, auditors into a crowd, express their common needs, aspirations, dangers, and emotions, deliver your message so that the interests of one shall appear to be the interests of all. The conviction of one man is intensified in proportion as he finds others sharing his belief—and feeling. Antony does not stop with telling the Roman populace that Cæsar fell—he makes the tragedy universal:
Then I, and
you, and all of us fell down,
Whilst bloody treason flourished over us.
Applause, generally a sign of feeling, helps to unify an audience. The nature of the crowd is illustrated by the contagion of applause. Recently a throng in a New York moving-picture and vaudeville house had been applauding several songs, and when an advertisement for tailored skirts was thrown on the screen some one started the applause, and the crowd, like sheep, blindly imitated—until someone saw the joke and laughed; then the crowd again followed a leader and laughed at and applauded its own stupidity.
Actors sometimes start applause for their lines by snapping their fingers. Some one in the first few rows will mistake it for faint applause, and the whole theatre will chime in.
An observant auditor will be interested in noticing the various devices a monologist will use to get the first round of laughter and applause. He works so hard because he knows an audience of units is an audience of indifferent critics, but once get them to laughing together and each single laugher sweeps a number of others with him, until the whole theatre is aroar and the entertainer has scored. These are meretricious schemes, to be sure, and do not savor in the least of inspiration, but crowds have not changed in their nature in a thousand years and the one law holds for the greatest preacher and the pettiest stump-speaker—you must fuse your audience or they will not warm to your message. The devices of the great orator may not be so obvious as those of the vaudeville monologist, but the principle is the same: he tries to strike some universal note that will have all his hearers feeling alike at the same time.
The evangelist knows this when he has the soloist sing some touching song just before the address. Or he will have the entire congregation sing, and that is the psychology of "Now everybody sing!" for he knows that they who will not join in the song are as yet outside the crowd. Many a time has the popular evangelist stopped in the middle of his talk, when he felt that his hearers were units instead of a molten mass (and a sensitive speaker can feel that condition most depressingly) and suddenly demanded that everyone arise and sing, or repeat aloud a familiar passage, or read in unison; or perhaps he has subtly left the thread of his discourse to tell a story that, from long experience, he knew would not fail to bring his hearers to a common feeling.
These things are important resources for the speaker, and happy is he who uses them worthily and not as a despicable charlatan. The difference between a demagogue and a leader is not so much a matter of method as of principle. Even the most dignified speaker must recognize the eternal laws of human nature. You are by no means urged to become a trickster on the platform—far from it!—but don't kill your speech with dignity. To be icily correct is as silly as to rant. Do neither, but appeal to those world-old elements in your audience that have been recognized by all great speakers from Demosthenes to Sam Small, and see to it that you never debase your powers by arousing your hearers unworthily.
It is as hard to kindle enthusiasm in a scattered audience as to build a fire with scattered sticks. An audience to be converted into a crowd must be made to appear as a crowd. This cannot be done when they are widely scattered over a large seating space or when many empty benches separate the speaker from his hearers. Have your audience seated compactly. How many a preacher has bemoaned the enormous edifice over which what would normally be a large congregation has scattered in chilled and chilling solitude Sunday after Sunday! Bishop Brooks himself could not have inspired a congregation of one thousand souls seated in the vastness of St. Peter's at Rome. In that colossal sanctuary it is only on great occasions which bring out the multitudes that the service is before the high altar—at other times the smaller side-chapels are used.
Universal ideas surcharged with feeling help to create the crowd-atmosphere. Examples: liberty, character, righteousness, courage, fraternity, altruism, country, and national heroes. George Cohan was making psychology practical and profitable when he introduced the flag and flag-songs into his musical comedies. Cromwell's regiments prayed before the battle and went into the fight singing hymns. The French corps, singing the Marseillaise in 1914, charged the Germans as one man. Such unifying devices arouse the feelings, make soldiers fanatical mobs—and, alas, more efficient murderers.
FOOTNOTES:
[28] Sesame and Lilies.
CHAPTER XXVI
RIDING THE WINGED HORSE
To think, and to feel, constitute the two grand divisions of men of genius—the men of reasoning and the men of imagination.
And as
imagination bodies forth
The forms of things unknown, the poet's pen
Turns them to shapes and gives to airy nothing
A local habitation and a name.
—Shakespeare, Midsummer-Night's Dream.
It is common, among those who deal chiefly with life's practicalities, to think of imagination as having little value in comparison with direct thinking. They smile with tolerance when Emerson says that "Science does not know its debt to the imagination," for these are the words of a speculative essayist, a philosopher, a poet. But when Napoleon—the indomitable welder of empires—declares that "The human race is governed by its imagination," the authoritative word commands their respect.
Be it remembered, the faculty of forming mental images is as efficient a cog as may be found in the whole mind-machine. True, it must fit into that other vital cog, pure thought, but when it does so it may be questioned which is the more productive of important results for the happiness and well-being of man. This should become more apparent as we go on.
I. WHAT IS IMAGINATION?
Let us not seek for a definition, for a score of varying ones may be found, but let us grasp this fact: By imagination we mean either the faculty or the process of forming mental images.
The subject-matter of imagination may be really existent in nature, or not at all real, or a combination of both; it may be physical or spiritual, or both—the mental image is at once the most lawless and the most law-abiding child that has ever been born of the mind.
First of all, as its name suggests, the process of imagination—for we are thinking of it now as a process rather than as a faculty—is memory at work. Therefore we must consider it primarily as
1. Reproductive Imagination
We see or hear or feel or taste or smell something and the sensation passes away. Yet we are conscious of a greater or lesser ability to reproduce such feelings at will. Two considerations, in general, will govern the vividness of the image thus evoked—the strength of the original impression, and the reproductive power of one mind as compared with another. Yet every normal person will be able to evoke images with some degree of clearness.
The fact that not all minds possess this imaging faculty in anything like equal measure will have an important bearing on the public speaker's study of this question. No man who does not feel at least some poetic impulses is likely to aspire seriously to be a poet, yet many whose imaging faculties are so dormant as to seem actually dead do aspire to be public speakers. To all such we say most earnestly: Awaken your image-making gift, for even in the most coldly logical discourse it is sure to prove of great service. It is important that you find out at once just how full and how trustworthy is your imagination, for it is capable of cultivation—as well as of abuse.
Francis Galton[29] says: "The French appear to possess the visualizing faculty in a high degree. The peculiar ability they show in pre-arranging ceremonials and fêtes of all kinds and their undoubted genius for tactics and strategy show that they are able to foresee effects with unusual clearness. Their ingenuity in all technical contrivances is an additional testimony in the same direction, and so is their singular clearness of expression. Their phrase figurez-vous, or picture to yourself, seems to express their dominant mode of perception. Our equivalent, of 'image,' is ambiguous."
But individuals differ in this respect just as markedly as, for instance, the Dutch do from the French. And this is true not only of those who are classified by their friends as being respectively imaginative or unimaginative, but of those whose gifts or habits are not well known.
Let us take for experiment six of the best-known types of imaging and see in practise how they arise in our own minds.
By all odds the most common type is, (a) the visual image. Children who more readily recall things seen than things heard are called by psychologists "eye-minded," and most of us are bent in this direction. Close your eyes now and re-call—the word thus hyphenated is more suggestive—the scene around this morning's breakfast table. Possibly there was nothing striking in the situation and the image is therefore not striking. Then image any notable table scene in your experience—how vividly it stands forth, because at the time you felt the impression strongly. Just then you may not have been conscious of how strongly the scene was laying hold upon you, for often we are so intent upon what we see that we give no particular thought to the fact that it is impressing us. It may surprise you to learn how accurately you are able to image a scene when a long time has elapsed between the conscious focussing of your attention on the image and the time when you saw the original.
(b) The auditory image is probably the next most vivid of our recalled experiences. Here association is potent to suggest similarities. Close out all the world beside and listen to the peculiar wood-against-wood sound of the sharp thunder among rocky mountains—the crash of ball against ten-pins may suggest it. Or image (the word is imperfect, for it seems to suggest only the eye) the sound of tearing ropes when some precious weight hangs in danger. Or recall the bay of a hound almost upon you in pursuit—choose your own sound, and see how pleasantly or terribly real it becomes when imaged in your brain.
(c) The motor image is a close competitor with the auditory for second place. Have you ever awakened in the night, every muscle taut and striving, to feel your self straining against the opposing football line that held like a stone-wall—or as firmly as the headboard of your bed? Or voluntarily recall the movement of the boat when you cried inwardly, "It's all up with me!" The perilous lurch of a train, the sudden sinking of an elevator, or the unexpected toppling of a rocking-chair may serve as further experiments.
(d) The gustatory image is common enough, as the idea of eating lemons will testify. Sometimes the pleasurable recollection of a delightful dinner will cause the mouth to water years afterward, or the "image" of particularly atrocious medicine will wrinkle the nose long after it made one day in boyhood wretched.
(e) The olfactory image is even more delicate. Some there are who are affected to illness by the memory of certain odors, while others experience the most delectable sensations by the rise of pleasing olfactory images.
(f) The tactile image, to name no others, is well nigh as potent. Do you shudder at the thought of velvet rubbed by short-nailed finger tips? Or were you ever "burned" by touching an ice-cold stove? Or, happier memory, can you still feel the touch of a well-loved absent hand?
Be it remembered that few of these images are present in our minds except in combination—the sight and sound of the crashing avalanche are one; so are the flash and report of the huntman's gun that came so near "doing for us."
Thus, imaging—especially conscious reproductive imagination—will become a valuable part of our mental processes in proportion as we direct and control it.
All of the foregoing examples, and doubtless also many of the experiments you yourself may originate, are merely reproductive. Pleasurable or horrific as these may be, they are far less important than the images evoked by the productive imagination—though that does not infer a separate faculty.
Recall, again for experiment, some scene whose beginning you once saw enacted on a street corner but passed by before the dénouement was ready to be disclosed. Recall it all—that far the image is reproductive. But what followed? Let your fantasy roam at pleasure—the succeeding scenes are productive, for you have more or less consciously invented the unreal on the basis of the real.
And just here the fictionist, the poet, and the public speaker will see the value of productive imagery. True, the feet of the idol you build are on the ground, but its head pierces the clouds, it is a son of both earth and heaven.
One fact it is important to note here: Imagery is a valuable mental asset in proportion as it is controlled by the higher intellectual power of pure reason. The untutored child of nature thinks largely in images and therefore attaches to them undue importance. He readily confuses the real with the unreal—to him they are of like value. But the man of training readily distinguishes the one from the other and evaluates each with some, if not with perfect, justice.
So we see that unrestrained imaging may produce a rudderless steamer, while the trained faculty is the graceful sloop, skimming the seas at her skipper's will, her course steadied by the helm of reason and her lightsome wings catching every air of heaven.
The game of chess, the war-lord's tactical plan, the evolution of a geometrical theorem, the devising of a great business campaign, the elimination of waste in a factory, the dénouement of a powerful drama, the overcoming of an economic obstacle, the scheme for a sublime poem, and the convincing siege of an audience may—nay, indeed must—each be conceived in an image and wrought to reality according to the plans and specifications laid upon the trestle board by some modern imaginative Hiram. The farmer who would be content with the seed he possesses would have no harvest. Do not rest satisfied with the ability to recall images, but cultivate your creative imagination by building "what might be" upon the foundation of "what is."
II. THE USES OF IMAGING IN PUBLIC SPEAKING
By this time you will have already made some general application of these ideas to the art of the platform, but to several specific uses we must now refer.
1. Imaging in Speech-Preparation
(a) Set the image of your audience before you while you prepare. Disappointment may lurk here, and you cannot be forearmed for every emergency, but in the main you must meet your audience before you actually do—image its probable mood and attitude toward the occasion, the theme, and the speaker.
(b) Conceive your speech as a whole while you are preparing its parts, else can you not see—image—how its parts shall be fitly framed together.
(c) Image the language you will use, so far as written or extemporaneous speech may dictate. The habit of imaging will give you choice of varied figures of speech, for remember that an address without fresh comparisons is like a garden without blooms. Do not be content with the first hackneyed figure that comes flowing to your pen-point, but dream on until the striking, the unusual, yet the vividly real comparison points your thought like steel does the arrow-tip.
Note the freshness and effectiveness of the following description from the opening of O. Henry's story, "The Harbinger."
Long before the springtide is felt in the dull bosom of the yokel does the city man know that the grass-green goddess is upon her throne. He sits at his breakfast eggs and toast, begirt by stone walls, opens his morning paper and sees journalism leave vernalism at the post.
For whereas Spring's couriers were once the evidence of our finer senses, now the Associated Press does the trick.
The warble of the first robin in Hackensack, the stirring of the maple sap in Bennington, the budding of the pussy willows along the main street in Syracuse, the first chirp of the blue bird, the swan song of the blue point, the annual tornado in St. Louis, the plaint of the peach pessimist from Pompton, N.J., the regular visit of the tame wild goose with a broken leg to the pond near Bilgewater Junction, the base attempt of the Drug Trust to boost the price of quinine foiled in the House by Congressman Jinks, the first tall poplar struck by lightning and the usual stunned picknickers who had taken refuge, the first crack of the ice jamb in the Allegheny River, the finding of a violet in its mossy bed by the correspondent at Round Corners—these are the advanced signs of the burgeoning season that are wired into the wise city, while the farmer sees nothing but winter upon his dreary fields.
But these be mere externals. The true harbinger is the heart. When Strephon seeks his Chloe and Mike his Maggie, then only is Spring arrived and the newspaper report of the five foot rattler killed in Squire Pettregrew's pasture confirmed.
A hackneyed writer would probably have said that the newspaper told the city man about spring before the farmer could see any evidence of it, but that the real harbinger of spring was love and that "In the Spring a young man's fancy lightly turns to thoughts of love."
2. Imaging in Speech-Delivery
When once the passion of speech is on you and you are "warmed up"—perhaps by striking till the iron is hot so that you may not fail to strike when it is hot—your mood will be one of vision.
Then (a) Re-image past emotion—of which more elsewhere. The actor re-calls the old feelings every time he renders his telling lines.
(b) Reconstruct in image the scenes you are to describe.
(c) Image the objects in nature whose tone you are delineating, so that bearing and voice and movement (gesture) will picture forth the whole convincingly. Instead of merely stating the fact that whiskey ruins homes, the temperance speaker paints a drunkard coming home to abuse his wife and strike his children. It is much more effective than telling the truth in abstract terms. To depict the cruelness of war, do not assert the fact abstractly—"War is cruel." Show the soldier, an arm swept away by a bursting shell, lying on the battlefield pleading for water; show the children with tear-stained faces pressed against the window pane praying for their dead father to return. Avoid general and prosaic terms. Paint pictures. Evolve images for the imagination of your audience to construct into pictures of their own.
III. HOW TO ACQUIRE THE IMAGING HABIT
You remember the American statesman who asserted that "the way to resume is to resume"? The application is obvious. Beginning with the first simple analyses of this chapter, test your own qualities of image-making. One by one practise the several kinds of images; then add—even invent—others in combination, for many images come to us in complex form, like the combined noise and shoving and hot odor of a cheering crowd.
After practising on reproductive imaging, turn to the productive, beginning with the reproductive and adding productive features for the sake of cultivating invention.
Frequently, allow your originating gifts full swing by weaving complete imaginary fabrics—sights, sounds, scenes; all the fine world of fantasy lies open to the journeyings of your winged steed.
In like manner train yourself in the use of figurative language. Learn first to distinguish and then to use its varied forms. When used with restraint, nothing can be more effective than the trope; but once let extravagance creep in by the window, and power will flee by the door.
All in all, master your images—let not them master you.
QUESTIONS AND EXERCISES
1. Give original examples of each kind of reproductive imagination.
2. Build two of these into imaginary incidents for platform use, using your productive, or creative, imagination.
3. Define (a) phantasy; (b) vision; (c) fantastic; (d) phantasmagoria; (e) transmogrify; (f) recollection.
4. What is a "figure of speech"?
5. Define and give two examples of each of the following figures of speech[30]. At least one of the examples under each type would better be original. (a) simile; (b) metaphor; (c) metonymy; (d) synecdoche; (e) apostrophe; (f) vision; (g) personification; (h) hyperbole; (i) irony.
6. (a) What is an allegory? (b) Name one example. (c) How could a short allegory be used as part of a public address?
7. Write a short fable[31] for use in a speech. Follow either the ancient form (Æsop) or the modern (George Ade, Josephine Dodge Daskam).
8. What do you understand by "the historical present?" Illustrate how it may be used (ONLY occasionally) in a public address.
9. Recall some disturbance on the street, (a) Describe it as you would on the platform; (b) imagine what preceded the disturbance; (c) imagine what followed it; (d) connect the whole in a terse, dramatic narration for the platform and deliver it with careful attention to all that you have learned of the public speaker's art.
10. Do the same with other incidents you have seen or heard of, or read of in the newspapers.
NOTE: It is hoped that this exercise will be varied and expanded until the pupil has gained considerable mastery of imaginative narration. (See chapter on "Narration.")
11. Experiments have proved that the majority of people think most vividly in terms of visual images. However, some think more readily in terms of auditory and motor images. It is a good plan to mix all kinds of images in the course of your address for you will doubtless have all kinds of hearers. This plan will serve to give variety and strengthen your effects by appealing to the several senses of each hearer, as well as interesting many different auditors. For exercise, (a) give several original examples of compound images, and (b) construct brief descriptions of the scenes imagined. For example, the falling of a bridge in process of building.
12. Read the following observantly:
The strikers suffered bitter poverty last winter in New York.
Last winter a woman visiting the East Side of New York City saw another woman coming out of a tenement house wringing her hands. Upon inquiry the visitor found that a child had fainted in one of the apartments. She entered, and saw the child ill and in rags, while the father, a striker, was too poor to provide medical help. A physician was called and said the child had fainted from lack of food. The only food in the home was dried fish. The visitor provided groceries for the family and ordered the milkman to leave milk for them daily. A month later she returned. The father of the family knelt down before her, and calling her an angel said that she had saved their lives, for the milk she had provided was all the food they had had.
In the two preceding paragraphs we have substantially the same story, told twice. In the first paragraph we have a fact stated in general terms. In the second, we have an outline picture of a specific happening. Now expand this outline into a dramatic recital, drawing freely upon your imagination.
FOOTNOTES:
[29] Inquiries into Human Faculty.
[30] Consult any good rhetoric. An unabridged dictionary will also be of help.
[31] For a full discussion of the form see, The Art of Story-Writing, by J. Berg Esenwein and Mary D. Chambers.
CHAPTER XXVII
GROWING A VOCABULARY
Boys flying
kites haul in their white winged birds;
You can't do that way when you're flying words.
"Careful with fire," is good advice we know,
"Careful with words," is ten times doubly so.
Thoughts unexpressed many sometimes fall back dead;
But God Himself can't kill them when they're said.
—Will Carleton, The First Settler's Story.
The term "vocabulary" has a special as well as a general meaning. True, all vocabularies are grounded in the everyday words of the language, out of which grow the special vocabularies, but each such specialized group possesses a number of words of peculiar value for its own objects. These words may be used in other vocabularies also, but the fact that they are suited to a unique order of expression marks them as of special value to a particular craft or calling.
In this respect the public speaker differs not at all from the poet, the novelist, the scientist, the traveler. He must add to his everyday stock, words of value for the public presentation of thought. "A study of the discourses of effective orators discloses the fact that they have a fondness for words signifying power, largeness, speed, action, color, light, and all their opposites. They frequently employ words expressive of the various emotions. Descriptive words, adjectives used in fresh relations with nouns, and apt epithets, are freely employed. Indeed, the nature of public speech permits the use of mildly exaggerated words which, by the time they have reached the hearer's judgment, will leave only a just impression."[32]
Form the Book-Note Habit
To possess a word involves three things: To know its special and broader meanings, to know its relation to other words, and to be able to use it. When you see or hear a familiar word used in an unfamiliar sense, jot it down, look it up, and master it. We have in mind a speaker of superior attainments who acquired his vocabulary by noting all new words he heard or read. These he mastered and put into use. Soon his vocabulary became large, varied, and exact. Use a new word accurately five times and it is yours. Professor Albert E. Hancock says: "An author's vocabulary is of two kinds, latent and dynamic: latent—those words he understands; dynamic—those he can readily use. Every intelligent man knows all the words he needs, but he may not have them all ready for active service. The problem of literary diction consists in turning the latent into the dynamic." Your dynamic vocabulary is the one you must especially cultivate.
In his essay on "A College Magazine" in the volume, Memories and Portraits, Stevenson shows how he rose from imitation to originality in the use of words. He had particular reference to the formation of his literary style, but words are the raw materials of style, and his excellent example may well be followed judiciously by the public speaker. Words in their relations are vastly more important than words considered singly.
Whenever I read a book or a passage that particularly pleased me, in which a thing was said or an effect rendered with propriety, in which there was either some conspicuous force or some happy distinction in the style, I must sit down at once and set myself to ape that quality. I was unsuccessful, and I knew it; and tried again, and was again unsuccessful, and always unsuccessful; but at least in these vain bouts I got some practice in rhythm, in harmony, in construction and coördination of parts.
I have thus played the sedulous ape to Hazlitt, to Lamb, to Wordsworth, to Sir Thomas Browne, to Defoe, to Hawthorne, to Montaigne.
That, like it or not, is the way to learn to write; whether I have profited or not, that is the way. It was the way Keats learned, and there never was a finer temperament for literature than Keats'.
It is the great point of these imitations that there still shines beyond the student's reach, his inimitable model. Let him try as he please, he is still sure of failure; and it is an old and very true saying that failure is the only highroad to success.
Form the Reference-Book Habit
Do not be content with your general knowledge of a word—press your study until you have mastered its individual shades of meaning and usage. Mere fluency is sure to become despicable, but accuracy never. The dictionary contains the crystallized usage of intellectual giants. No one who would write effectively dare despise its definitions and discriminations. Think, for example, of the different meanings of mantle, or model, or quantity. Any late edition of an unabridged dictionary is good, and is worth making sacrifices to own.
Books of synonyms and antonyms—used cautiously, for there are few perfect synonyms in any language—will be found of great help. Consider the shades of meanings among such word-groups as thief, peculator, defaulter, embezzler, burglar, yeggman, robber, bandit, marauder, pirate, and many more; or the distinctions among Hebrew, Jew, Israelite, and Semite. Remember that no book of synonyms is trustworthy unless used with a dictionary. "A Thesaurus of the English Language," by Dr. Francis A. March, is expensive, but full and authoritative. Of smaller books of synonyms and antonyms there are plenty.[33]
Study the connectives of English speech. Fernald's book on this title is a mine of gems. Unsuspected pitfalls lie in the loose use of and, or, for, while, and a score of tricky little connectives.
Word derivations are rich in suggestiveness. Our English owes so much to foreign tongues and has changed so much with the centuries that whole addresses may grow out of a single root-idea hidden away in an ancient word-origin. Translation, also, is excellent exercise in word-mastery and consorts well with the study of derivations.
Phrase books that show the origins of familiar expressions will surprise most of us by showing how carelessly everyday speech is used. Brewer's "A Dictionary of Phrase, and Fable," Edwards' "Words, Facts, and Phrases," and Thornton's "An American Glossary," are all good—the last, an expensive work in three volumes.
A prefix or a suffix may essentially change the force of the stem, as in master-ful and master-ly, contempt-ible and contempt-uous, envi-ous and envi-able. Thus to study words in groups, according to their stems, prefixes, and suffixes is to gain a mastery over their shades of meaning, and introduce us to other related words.
Do not Favor one Set or Kind of Words more than Another
"Sixty years and more ago, Lord Brougham, addressing the students of the University of Glasgow, laid down the rule that the native (Anglo-Saxon) part of our vocabulary was to be favored at the expense of that other part which has come from the Latin and Greek. The rule was an impossible one, and Lord Brougham himself never tried seriously to observe it; nor, in truth, has any great writer made the attempt. Not only is our language highly composite, but the component words have, in De Quincey's phrase, 'happily coalesced.' It is easy to jest at words in -osity and -ation, as 'dictionary' words, and the like. But even Lord Brougham would have found it difficult to dispense with pomposity and imagination."[34]
The short, vigorous Anglo-Saxon will always be preferred for passages of special thrust and force, just as the Latin will continue to furnish us with flowing and smooth expressions; to mingle all sorts, however, will give variety—and that is most to be desired.
Discuss Words With Those Who Know Them
Since the language of the platform follows closely the diction of everyday speech, many useful words may be acquired in conversation with cultivated men, and when such discussion takes the form of disputation as to the meanings and usages of words, it will prove doubly valuable. The development of word-power marches with the growth of individuality.
Search Faithfully for the Right Word
Books of reference are tripled in value when their owner has a passion for getting the kernels out of their shells. Ten minutes a day will do wonders for the nut-cracker. "I am growing so peevish about my writing," says Flaubert. "I am like a man whose ear is true, but who plays falsely on the violin: his fingers refuse to reproduce precisely those sounds of which he has the inward sense. Then the tears come rolling down from the poor scraper's eyes and the bow falls from his hand."
The same brilliant Frenchman sent this sound advice to his pupil, Guy de Maupassant: "Whatever may be the thing which one wishes to say, there is but one word for expressing it, only one verb to animate it, only one adjective to qualify it. It is essential to search for this word, for this verb, for this adjective, until they are discovered, and to be satisfied with nothing else."
Walter Savage Landor once wrote: "I hate false words, and seek with care, difficulty, and moroseness those that fit the thing." So did Sentimental Tommy, as related by James M. Barrie in his novel bearing his hero's name as a title. No wonder T. Sandys became an author and a lion!
Tommy, with another lad, is writing an essay on "A Day in Church," in competition for a university scholarship. He gets on finely until he pauses for lack of a word. For nearly an hour he searches for this elusive thing, until suddenly he is told that the allotted time is up, and he has lost! Barrie may tell the rest:
Essay! It was no more an essay than a twig is a tree, for the gowk had stuck in the middle of his second page. Yes, stuck is the right expression, as his chagrined teacher had to admit when the boy was cross-examined. He had not been "up to some of his tricks;" he had stuck, and his explanations, as you will admit, merely emphasized his incapacity.
He had brought himself to public scorn for lack of a word. What word? they asked testily; but even now he could not tell. He had wanted a Scotch word that would signify how many people were in church, and it was on the tip of his tongue, but would come no farther. Puckle was nearly the word, but it did not mean so many people as he meant. The hour had gone by just like winking; he had forgotten all about time while searching his mind for the word.
The other five [examiners] were furious.... "You little tattie doolie," Cathro roared, "were there not a dozen words to wile from if you had an ill-will to puckle? What ailed you at manzy, or—"
"I thought of manzy," replied Tommy, woefully, for he was ashamed of himself, "but—but a manzy's a swarm. It would mean that the folk in the kirk were buzzing thegither like bees, instead of sitting still."
"Even if it does mean that," said Mr. Duthie, with impatience, "what was the need of being so particular? Surely the art of essay-writing consists in using the first word that comes and hurrying on."
"That's how I did," said the proud McLauchlan [Tommy's successful competitor]....
"I see," interposed Mr. Gloag, "that McLauchlan speaks of there being a mask of people in the church. Mask is a fine Scotch word."
"I thought of mask," whimpered Tommy, "but that would mean the kirk was crammed, and I just meant it to be middling full."
"Flow would have done," suggested Mr. Lonimer.
"Flow's but a handful," said Tommy.
"Curran, then, you jackanapes!"
"Curran's no enough."
Mr. Lorrimer flung up his hands in despair.
"I wanted something between curran and mask," said Tommy, doggedly, yet almost at the crying.
Mr. Ogilvy, who had been hiding his admiration with difficulty, spread a net for him. "You said you wanted a word that meant middling full. Well, why did you not say middling full—or fell mask?"
"Yes, why not?" demanded the ministers, unconsciously caught in the net.
"I wanted one word," replied Tommy, unconsciously avoiding it.
"You jewel!" muttered Mr. Ogilvy under his breath, but Mr. Cathro would have banged the boy's head had not the ministers interfered.
"It is so easy, too, to find the right word," said Mr. Gloag.
"It's no; it's difficult as to hit a squirrel," cried Tommy, and again Mr. Ogilvy nodded approval.
And then an odd thing happened. As they were preparing to leave the school [Cathro having previously run Tommy out by the neck], the door opened a little and there appeared in the aperture the face of Tommy, tear-stained but excited. "I ken the word now," he cried, "it came to me a' at once; it is hantle!"
Mr. Ogilvy ... said in an ecstasy to himself, "He had to think of it till he got it—and he got it. The laddie is a genius!"
QUESTIONS AND EXERCISES
1. What is the derivation of the word vocabulary?
2. Briefly discuss any complete speech given in this volume, with reference to (a) exactness, (b) variety, and (c) charm, in the use of words.
3. Give original examples of the kinds of word-studies referred to on pages 337 and 338.
4. Deliver a short talk on any subject, using at least five words which have not been previously in your "dynamic" vocabulary.
5. Make a list of the unfamiliar words found in any address you may select.
6. Deliver a short extemporaneous speech giving your opinions on the merits and demerits of the use of unusual words in public speaking.
7. Try to find an example of the over-use of unusual words in a speech.
8. Have you used reference books in word studies? If so, state with what result.
9. Find as many synonyms and antonyms as possible for each of the following words: Excess, Rare, Severe, Beautiful, Clear, Happy, Difference, Care, Skillful, Involve, Enmity, Profit, Absurd, Evident, Faint, Friendly, Harmony, Hatred, Honest, Inherent.
FOOTNOTES:
[32] How to Attract and Hold an Audience, J. Berg Esenwein.
[33] A book of synonyms and antonyms is in preparation for this series, "The Writer's Library."
[34] Composition and Rhetoric, J.M. Hart.
Page 12
CHAPTER XXI
INFLUENCING BY NARRATION
The art of narration is the art of writing in hooks and eyes. The principle consists in making the appropriate thought follow the appropriate thought, the proper fact the proper fact; in first preparing the mind for what is to come, and then letting it come.—Walter Bagehot, Literary Studies.
Our very speech is curiously historical. Most men, you may observe, speak only to narrate; not in imparting what they have thought, which indeed were often a very small matter, but in exhibiting what they have undergone or seen, which is a quite unlimited one, do talkers dilate. Cut us off from Narrative, how would the stream of conversation, even among the wisest, languish into detached handfuls, and among the foolish utterly evaporate! Thus, as we do nothing but enact History, we say little but recite it.—Thomas Carlyle, On History.
Only a small segment of the great field of narration offers its resources to the public speaker, and that includes the anecdote, biographical facts, and the narration of events in general.
Narration—more easily defined than mastered—is the recital of an incident, or a group of facts and occurrences, in such a manner as to produce a desired effect.
The laws of narration are few, but its successful practise involves more of art than would at first appear—so much, indeed, that we cannot even touch upon its technique here, but must content ourselves with an examination of a few examples of narration as used in public speech.
In a preliminary way, notice how radically the public speaker's use of narrative differs from that of the story-writer in the more limited scope, absence of extended dialogue and character drawing, and freedom from elaboration of detail, which characterize platform narrative. On the other hand, there are several similarities of method: the frequent combination of narration with exposition, description, argumentation, and pleading; the care exercised in the arrangement of material so as to produce a strong effect at the close (climax); the very general practise of concealing the "point" (dénouement) of a story until the effective moment; and the careful suppression of needless, and therefore hurtful, details.
So we see that, whether for magazine or platform, the art of narration involves far more than the recital of annals; the succession of events recorded requires a plan in order to bring them out with real effect.
It will be noticed, too, that the literary style in platform narration is likely to be either less polished and more vigorously dramatic than in that intended for publication, or else more fervid and elevated in tone. In this latter respect, however, the best platform speaking of today differs from the models of the preceding generation, wherein a highly dignified, and sometimes pompous, style was thought the only fitting dress for a public deliverance. Great, noble and stirring as these older masters were in their lofty and impassioned eloquence, we are sometimes oppressed when we read their sounding periods for any great length of time—even allowing for all that we lose by missing the speaker's presence, voice, and fire. So let us model our platform narration, as our other forms of speech, upon the effective addresses of the moderns, without lessening our admiration for the older school.
The Anecdote
An anecdote is a short narrative of a single event, told as being striking enough to bring out a point. The keener the point, the more condensed the form, and the more suddenly the application strikes the hearer, the better the story.
To regard an anecdote as an illustration—an interpretive picture—will help to hold us to its true purpose, for a purposeless story is of all offenses on the platform the most asinine. A perfectly capital joke will fall flat when it is dragged in by the nape without evident bearing on the subject under discussion. On the other hand, an apposite anecdote has saved many a speech from failure.
"There is no finer opportunity for the display of tact than in the introduction of witty or humorous stories into a discourse. Wit is keen and like a rapier, piercing deeply, sometimes even to the heart. Humor is good-natured, and does not wound. Wit is founded upon the sudden discovery of an unsuspected relation existing between two ideas. Humor deals with things out of relation—with the incongruous. It was wit in Douglass Jerrold to retort upon the scowl of a stranger whose shoulder he had familiarly slapped, mistaking him for a friend: 'I beg your pardon, I thought I knew you—but I'm glad I don't.' It was humor in the Southern orator, John Wise, to liken the pleasure of spending an evening with a Puritan girl to that of sitting on a block of ice in winter, cracking hailstones between his teeth."[24]
The foregoing quotation has been introduced chiefly to illustrate the first and simplest form of anecdote—the single sentence embodying a pungent saying.
Another simple form is that which conveys its meaning without need of "application," as the old preachers used to say. George Ade has quoted this one as the best joke he ever heard:
Two solemn-looking gentlemen were riding together in a railway carriage. One gentleman said to the other: "Is your wife entertaining this summer?" Whereupon the other gentleman replied: "Not very."
Other anecdotes need harnessing to the particular truth the speaker wishes to carry along in his talk. Sometimes the application is made before the story is told and the audience is prepared to make the comparison, point by point, as the illustration is told. Henry W. Grady used this method in one of the anecdotes he told while delivering his great extemporaneous address, "The New South."
Age does not endow all things with strength and virtue, nor are all new things to be despised. The shoemaker who put over his door, "John Smith's shop, founded 1760," was more than matched by his young rival across the street who hung out this sign: "Bill Jones. Established 1886. No old stock kept in this shop."
In two anecdotes, told also in "The New South," Mr. Grady illustrated another way of enforcing the application: in both instances he split the idea he wished to drive home, bringing in part before and part after the recital of the story. The fact that the speaker misquoted the words of Genesis in which the Ark is described did not seem to detract from the burlesque humor of the story.
I bespeak the utmost stretch of your courtesy tonight. I am not troubled about those from whom I come. You remember the man whose wife sent him to a neighbor with a pitcher of milk, who, tripping on the top step, fell, with such casual interruptions as the landings afforded, into the basement, and, while picking himself up, had the pleasure of hearing his wife call out:
"John, did you break the pitcher?
"No, I didn't," said John, "but I be dinged if I don't."
So, while those who call to me from behind may inspire me with energy, if not with courage, I ask an indulgent hearing from you. I beg that you will bring your full faith in American fairness and frankness to judgment upon what I shall say. There was an old preacher once who told some boys of the Bible lesson he was going to read in the morning. The boys, finding the place, glued together the connecting pages. The next morning he read on the bottom of one page: "When Noah was one hundred and twenty years old he took unto himself a wife, who was"—then turning the page—"one hundred and forty cubits long, forty cubits wide, built of gopher wood, and covered with pitch inside and out." He was naturally puzzled at this. He read it again, verified it, and then said, "My friends, this is the first time I ever met this in the Bible, but I accept it as an evidence of the assertion that we are fearfully and wonderfully made." If I could get you to hold such faith to-night, I could proceed cheerfully to the task I otherwise approach with a sense of consecration.
Now and then a speaker will plunge without introduction into an anecdote, leaving the application to follow. The following illustrates this method:
A large, slew-footed darky was leaning against the corner of the railroad station in a Texas town when the noon whistle in the canning factory blew and the hands hurried out, bearing their grub buckets. The darky listened, with his head on one side until the rocketing echo had quite died away. Then he heaved a deep sigh and remarked to himself:
"Dar she go. Dinner time for some folks—but jes' 12 o'clock fur me!"
That is the situation in thousands of American factories, large and small, today. And why? etc., etc.
Doubtless the most frequent platform use of the anecdote is in the pulpit. The sermon "illustration," however, is not always strictly narrative in form, but tends to extended comparison, as the following from Dr. Alexander Maclaren:
Men will stand as Indian fakirs do, with their arms above their heads until they stiffen there. They will perch themselves upon pillars like Simeon Stylites, for years, till the birds build their nests in their hair. They will measure all the distance from Cape Comorin to Juggernaut's temple with their bodies along the dusty road. They will wear hair shirts and scourge themselves. They will fast and deny themselves. They will build cathedrals and endow churches. They will do as many of you do, labor by fits and starts all thru your lives at the endless task of making yourselves ready for heaven, and winning it by obedience and by righteousness. They will do all these things and do them gladly, rather than listen to the humbling message that says, "You do not need to do anything—wash." Is it your washing, or the water, that will clean you? Wash and be clean! Naaman's cleaning was only a test of his obedience, and a token that it was God who cleansed him. There was no power in Jordan's waters to take away the taint of leprosy. Our cleansing is in that blood of Jesus Christ that has the power to take away all sin, and to make the foulest amongst us pure and clean.
One final word must be said about the introduction to the anecdote. A clumsy, inappropriate introduction is fatal, whereas a single apt or witty sentence will kindle interest and prepare a favorable hearing. The following extreme illustration, by the English humorist, Captain Harry Graham, well satirizes the stumbling manner:
The best story that I ever heard was one that I was told once in the fall of 1905 (or it may have been 1906), when I was visiting Boston—at least, I think it was Boston; it may have been Washington (my memory is so bad).
I happened to run across a most amusing man whose name I forget—Williams or Wilson or Wilkins; some name like that—and he told me this story while we were waiting for a trolley car.
I can still remember how heartily I laughed at the time; and again, that evening, after I had gone to bed, how I laughed myself to sleep recalling the humor of this incredibly humorous story. It was really quite extraordinarily funny. In fact, I can truthfully affirm that it is quite the most amusing story I have ever had the privilege of hearing. Unfortunately, I've forgotten it.
Biographical Facts
Public speaking has much to do with personalities; naturally, therefore, the narration of a series of biographical details, including anecdotes among the recital of interesting facts, plays a large part in the eulogy, the memorial address, the political speech, the sermon, the lecture, and other platform deliverances. Whole addresses may be made up of such biographical details, such as a sermon on "Moses," or a lecture on "Lee."
The following example is in itself an expanded anecdote, forming a link in a chain:
MARIUS IN PRISON
The peculiar sublimity of the Roman mind does not express itself, nor is it at all to be sought, in their poetry. Poetry, according to the Roman ideal of it, was not an adequate organ for the grander movements of the national mind. Roman sublimity must be looked for in Roman acts, and in Roman sayings. Where, again, will you find a more adequate expression of the Roman majesty, than in the saying of Trajan—Imperatorem oportere stantem mori—that Cæsar ought to die standing; a speech of imperatorial grandeur! Implying that he, who was "the foremost man of all this world,"—and, in regard to all other nations, the representative of his own,—should express its characteristic virtue in his farewell act—should die in procinctu—and should meet the last enemy as the first, with a Roman countenance and in a soldier's attitude. If this had an imperatorial—what follows had a consular majesty, and is almost the grandest story upon record.
Marius, the man who rose to be seven times consul, was in a dungeon, and a slave was sent in with commission to put him to death. These were the persons,—the two extremities of exalted and forlorn humanity, its vanward and its rearward man, a Roman consul and an abject slave. But their natural relations to each other were, by the caprice of fortune, monstrously inverted: the consul was in chains; the slave was for a moment the arbiter of his fate. By what spells, what magic, did Marius reinstate himself in his natural prerogatives? By what marvels drawn from heaven or from earth, did he, in the twinkling of an eye, again invest himself with the purple, and place between himself and his assassin a host of shadowy lictors? By the mere blank supremacy of great minds over weak ones. He fascinated the slave, as a rattlesnake does a bird. Standing "like Teneriffe," he smote him with his eye, and said, "Tune, homo, audes occidere C. Marium?"—"Dost thou, fellow, presume to kill Caius Marius?" Whereat, the reptile, quaking under the voice, nor daring to affront the consular eye, sank gently to the ground—turned round upon his hands and feet—and, crawling out of the prison like any other vermin, left Marius standing in solitude as steadfast and immovable as the capitol.
Here is a similar example, prefaced by a general historical statement and concluding with autobiographical details:
A REMINISCENCE OF LEXINGTON
One raw morning in spring—it will be eighty years the 19th day of this month—Hancock and Adams, the Moses and Aaron of that Great Deliverance, were both at Lexington; they also had "obstructed an officer" with brave words. British soldiers, a thousand strong, came to seize them and carry them over sea for trial, and so nip the bud of Freedom auspiciously opening in that early spring. The town militia came together before daylight, "for training." A great, tall man, with a large head and a high, wide brow, their captain,—one who had "seen service,"—marshalled them into line, numbering but seventy, and bade "every man load his piece with powder and ball. I will order the first man shot that runs away," said he, when some faltered. "Don't fire unless fired upon, but if they want to have a war, let it begin here."
Gentlemen, you know what followed; those farmers and mechanics "fired the shot heard round the world." A little monument covers the bones of such as before had pledged their fortune and their sacred honor to the Freedom of America, and that day gave it also their lives. I was born in that little town, and bred up amid the memories of that day. When a boy, my mother lifted me up, one Sunday, in her religious, patriotic arms, and held me while I read the first monumental line I ever saw—"Sacred to Liberty and the Rights of Mankind."
Since then I have studied the memorial marbles of Greece and Rome, in many an ancient town; nay, on Egyptian obelisks have read what was written before the Eternal raised up Moses to lead Israel out of Egypt; but no chiseled stone has ever stirred me to such emotion as these rustic names of men who fell "In the Sacred Cause of God and their Country."
Gentlemen, the Spirit of Liberty, the Love of Justice, were early fanned into a flame in my boyish heart. That monument covers the bones of my own kinsfolk; it was their blood which reddened the long, green grass at Lexington. It was my own name which stands chiseled on that stone; the tall captain who marshalled his fellow farmers and mechanics into stern array, and spoke such brave and dangerous words as opened the war of American Independence,—the last to leave the field,—was my father's father. I learned to read out of his Bible, and with a musket he that day captured from the foe, I learned another religious lesson, that "Rebellion to Tyrants is Obedience to God." I keep them both "Sacred to Liberty and the Rights of Mankind," to use them both "In the Sacred Cause of God and my Country."—Theodore Parker.
Narration of Events in General
In this wider, emancipated narration we find much mingling of other forms of discourse, greatly to the advantage of the speech, for this truth cannot be too strongly emphasized: The efficient speaker cuts loose from form for the sake of a big, free effect. The present analyses are for no other purpose than to acquaint you with form—do not allow any such models to hang as a weight about your neck.
The following pure narration of events, from George William Curtis's "Paul Revere's Ride," varies the biographical recital in other parts of his famous oration:
That evening, at ten o'clock, eight hundred British troops, under Lieutenant-Colonel Smith, took boat at the foot of the Common and crossed to the Cambridge shore. Gage thought his secret had been kept, but Lord Percy, who had heard the people say on the Common that the troops would miss their aim, undeceived him. Gage instantly ordered that no one should leave the town. But as the troops crossed the river, Ebenezer Dorr, with a message to Hancock and Adams, was riding over the Neck to Roxbury, and Paul Revere was rowing over the river to Charlestown, having agreed with his friend, Robert Newman, to show lanterns from the belfry of the Old North Church—"One if by land, and two if by sea"—as a signal of the march of the British.
The following, from the same oration, beautifully mingles description with narration:
It was a brilliant night. The winter had been unusually mild, and the spring very forward. The hills were already green. The early grain waved in the fields, and the air was sweet with the blossoming orchards. Already the robins whistled, the bluebirds sang, and the benediction of peace rested upon the landscape. Under the cloudless moon the soldiers silently marched, and Paul Revere swiftly rode, galloping through Medford and West Cambridge, rousing every house as he went spurring for Lexington and Hancock and Adams, and evading the British patrols who had been sent out to stop the news.
In the succeeding extract from another of Mr. Curtis's addresses, we have a free use of allegory as illustration:
THE LEADERSHIP OF EDUCATED MEN
There is a modern English picture which the genius of Hawthorne might have inspired. The painter calls it, "How they met themselves." A man and a woman, haggard and weary, wandering lost in a somber wood, suddenly meet the shadowy figures of a youth and a maid. Some mysterious fascination fixes the gaze and stills the hearts of the wanderers, and their amazement deepens into awe as they gradually recognize themselves as once they were; the soft bloom of youth upon their rounded cheeks, the dewy light of hope in their trusting eyes, exulting confidence in their springing step, themselves blithe and radiant with the glory of the dawn. Today, and here, we meet ourselves. Not to these familiar scenes alone—yonder college-green with its reverend traditions; the halcyon cove of the Seekonk, upon which the memory of Roger Williams broods like a bird of calm; the historic bay, beating forever with the muffled oars of Barton and of Abraham Whipple; here, the humming city of the living; there, the peaceful city of the dead;—not to these only or chiefly do we return, but to ourselves as we once were. It is not the smiling freshmen of the year, it is your own beardless and unwrinkled faces, that are looking from the windows of University Hall and of Hope College. Under the trees upon the hill it is yourselves whom you see walking, full of hopes and dreams, glowing with conscious power, and "nourishing a youth sublime;" and in this familiar temple, which surely has never echoed with eloquence so fervid and inspiring as that of your commencement orations, it is not yonder youths in the galleries who, as they fondly believe, are whispering to yonder maids; it is your younger selves who, in the days that are no more, are murmuring to the fairest mothers and grandmothers of those maids.
Happy the worn and weary man and woman in the picture could they have felt their older eyes still glistening with that earlier light, and their hearts yet beating with undiminished sympathy and aspiration. Happy we, brethren, whatever may have been achieved, whatever left undone, if, returning to the home of our earlier years, we bring with us the illimitable hope, the unchilled resolution, the inextinguishable faith of youth.
QUESTIONS AND EXERCISES
1. Clip from any source ten anecdotes and state what truths they may be used to illustrate.
2. Deliver five of these in your own language, without making any application.
3. From the ten, deliver one so as to make the application before telling the anecdote.
4. Deliver another so as to split the application.
5. Deliver another so as to make the application after the narration.
6. Deliver another in such a way as to make a specific application needless.
7. Give three ways of introducing an anecdote, by saying where you heard it, etc.
8. Deliver an illustration that is not strictly an anecdote, in the style of Curtis's speech on page 259.
9. Deliver an address on any public character, using the forms illustrated in this chapter.
10. Deliver an address on some historical event in the same manner.
11. Explain how the sympathies and viewpoint of the speaker will color an anecdote, a biography, or a historical account.
12. Illustrate how the same anecdote, or a section of a historical address, may be given two different effects by personal prejudice.
13. What would be the effect of shifting the viewpoint in the midst of a narration?
14. What is the danger of using too much humor in an address? Too much pathos?
FOOTNOTES:
[24] How to Attract and Hold an Audience, J. Berg Esenwein.
CHAPTER XXII
INFLUENCING BY SUGGESTION
Sometimes the feeling that a given way of looking at things is undoubtedly correct prevents the mind from thinking at all.... In view of the hindrances which certain kinds or degrees of feeling throw into the way of thinking, it might be inferred that the thinker must suppress the element of feeling in the inner life. No greater mistake could be made. If the Creator endowed man with the power to think, to feel, and to will, these several activities of the mind are not designed to be in conflict, and so long as any one of them is not perverted or allowed to run to excess, it necessarily aids and strengthens the others in their normal functions.
When we weigh, compare, and decide upon the value of any given ideas, we reason; when an idea produces in us an opinion or an action, without first being subjected to deliberation, we are moved by suggestion.
Man was formerly thought to be a reasoning animal, basing his actions on the conclusions of natural logic. It was supposed that before forming an opinion or deciding on a course of conduct he weighed at least some of the reasons for and against the matter, and performed a more or less simple process of reasoning. But modern research has shown that quite the opposite is true. Most of our opinions and actions are not based upon conscious reasoning, but are the result of suggestion. In fact, some authorities declare that an act of pure reasoning is very rare in the average mind. Momentous decisions are made, far-reaching actions are determined upon, primarily by the force of suggestion.
Notice that word "primarily," for simple thought, and even mature reasoning, often follows a suggestion accepted in the mind, and the thinker fondly supposes that his conclusion is from first to last based on cold logic.
The Basis of Suggestion
We must think of suggestion both as an effect and as a cause. Considered as an effect, or objectively, there must be something in the hearer that predisposes him to receive suggestion; considered as a cause, or subjectively, there must be some methods by which the speaker can move upon that particularly susceptible attitude of the hearer. How to do this honestly and fairly is our problem—to do it dishonestly and trickily, to use suggestion to bring about conviction and action without a basis of right and truth and in a bad cause, is to assume the terrible responsibility that must fall on the champion of error. Jesus scorned not to use suggestion so that he might move men to their benefit, but every vicious trickster has adopted the same means to reach base ends. Therefore honest men will examine well into their motives and into the truth of their cause, before seeking to influence men by suggestion.
Three fundamental conditions make us all susceptive to suggestion:
We naturally respect authority. In every mind this is only a question of degree, ranging from the subject who is easily hypnotized to the stubborn mind that fortifies itself the more strongly with every assault upon its opinion. The latter type is almost immune to suggestion.
One of the singular things about suggestion is that it is rarely a fixed quantity. The mind that is receptive to the authority of a certain person may prove inflexible to another; moods and environments that produce hypnosis readily in one instance may be entirely inoperative in another; and some minds can scarcely ever be thus moved. We do know, however, that the feeling of the subject that authority—influence, power, domination, control, whatever you wish to call it—lies in the person of the suggester, is the basis of all suggestion.
The extreme force of this influence is demonstrated in hypnotism. The hypnotic subject is told that he is in the water; he accepts the statement as true and makes swimming motions. He is told that a band is marching down the street, playing "The Star Spangled Banner;" he declares he hears the music, arises and stands with head bared.
In the same way some speakers are able to achieve a modified hypnotic effect upon their audiences. The hearers will applaud measures and ideas which, after individual reflection, they will repudiate unless such reflection brings the conviction that the first impression is correct.
A second important principle is that our feelings, thoughts and wills tend to follow the line of least resistance. Once open the mind to the sway of one feeling and it requires a greater power of feeling, thought, or will—or even all three—to unseat it. Our feelings influence our judgments and volitions much more than we care to admit. So true is this that it is a superhuman task to get an audience to reason fairly on a subject on which it feels deeply, and when this result is accomplished the success becomes noteworthy, as in the case of Henry Ward Beecher's Liverpool speech. Emotional ideas once accepted are soon cherished, and finally become our very inmost selves. Attitudes based on feelings alone are prejudices.
What is true of our feelings, in this respect, applies to our ideas: All thoughts that enter the mind tend to be accepted as truth unless a stronger and contradictory thought arises.
The speaker skilled in moving men to action manages to dominate the minds of his audience with his thoughts by subtly prohibiting the entertaining of ideas hostile to his own. Most of us are captured by the latest strong attack, and if we can be induced to act while under the stress of that last insistent thought, we lose sight of counter influences. The fact is that almost all our decisions—if they involve thought at all—are of this sort: At the moment of decision the course of action then under contemplation usurps the attention, and conflicting ideas are dropped out of consideration.
The head of a large publishing house remarked only recently that ninety per cent of the people who bought books by subscription never read them. They buy because the salesman presents his wares so skillfully that every consideration but the attractiveness of the book drops out of the mind, and that thought prompts action. Every idea that enters the mind will result in action unless a contradictory thought arises to prohibit it. Think of singing the musical scale and it will result in your singing it unless the counter-thought of its futility or absurdity inhibits your action. If you bandage and "doctor" a horse's foot, he will go lame. You cannot think of swallowing, without the muscles used in that process being affected. You cannot think of saying "hello," without a slight movement of the muscles of speech. To warn children that they should not put beans up their noses is the surest method of getting them to do it. Every thought called up in the mind of your audience will work either for or against you. Thoughts are not dead matter; they radiate dynamic energy—the thoughts all tend to pass into action. "Thought is another name for fate." Dominate your hearers' thoughts, allay all contradictory ideas, and you will sway them as you wish.
Volitions as well as feelings and thoughts tend to follow the line of least resistance. That is what makes habit. Suggest to a man that it is impossible to change his mind and in most cases it becomes more difficult to do so—the exception is the man who naturally jumps to the contrary. Counter suggestion is the only way to reach him. Suggest subtly and persistently that the opinions of those in the audience who are opposed to your views are changing, and it requires an effort of the will—in fact, a summoning of the forces of feeling, thought and will—to stem the tide of change that has subconsciously set in.
But, not only are we moved by authority, and tend toward channels of least resistance: We are all influenced by our environments. It is difficult to rise above the sway of a crowd—its enthusiasms and its fears are contagious because they are suggestive. What so many feel, we say to ourselves, must have some basis in truth. Ten times ten makes more than one hundred. Set ten men to speaking to ten audiences of ten men each, and compare the aggregate power of those ten speakers with that of one man addressing one hundred men. The ten speakers may be more logically convincing than the single orator, but the chances are strongly in favor of the one man's reaching a greater total effect, for the hundred men will radiate conviction and resolution as ten small groups could not. We all know the truism about the enthusiasm of numbers. (See the chapter on "Influencing the Crowd.")
Environment controls us unless the contrary is strongly suggested. A gloomy day, in a drab room, sparsely tenanted by listeners, invites platform disaster. Everyone feels it in the air. But let the speaker walk squarely up to the issue and suggest by all his feeling, manner and words that this is going to be a great gathering in every vital sense, and see how the suggestive power of environment recedes before the advance of a more potent suggestion—if such the speaker is able to make it.
Now these three factors—respect for authority, tendency to follow lines of least resistance, and susceptibility to environment—all help to bring the auditor into a state of mind favorable to suggestive influences, but they also react on the speaker, and now we must consider those personally causative, or subjective, forces which enable him to use suggestion effectively.
How the Speaker Can Make Suggestion Effective
We have seen that under the influence of authoritative suggestion the audience is inclined to accept the speaker's assertion without argument and criticism. But the audience is not in this state of mind unless it has implicit confidence in the speaker. If they lack faith in him, question his motives or knowledge, or even object to his manner they will not be moved by his most logical conclusion and will fail to give him a just hearing. It is all a matter of their confidence in him. Whether the speaker finds it already in the warm, expectant look of his hearers, or must win to it against opposition or coldness, he must gain that one great vantage point before his suggestions take on power in the hearts of his listeners. Confidence is the mother of Conviction.
Note in the opening of Henry W. Grady's after-dinner speech how he attempted to secure the confidence of his audience. He created a receptive atmosphere by a humorous story; expressed his desire to speak with earnestness and sincerity; acknowledged "the vast interests involved;" deprecated his "untried arm," and professed his humility. Would not such an introduction give you confidence in the speaker, unless you were strongly opposed to him? And even then, would it not partly disarm your antagonism?
Mr. President:—Bidden by your invitation to a discussion of the race problem—forbidden by occasion to make a political speech—I appreciate, in trying to reconcile orders with propriety, the perplexity of the little maid, who, bidden to learn to swim, was yet adjured, "Now, go, my darling; hang your clothes on a hickory limb, and don't go near the water."
The stoutest apostle of the Church, they say, is the missionary, and the missionary, wherever he unfurls his flag, will never find himself in deeper need of unction and address than I, bidden tonight to plant the standard of a Southern Democrat in Boston's banquet hall, and to discuss the problem of the races in the home of Phillips and of Sumner. But, Mr. President, if a purpose to speak in perfect frankness and sincerity; if earnest understanding of the vast interests involved; if a consecrating sense of what disaster may follow further misunderstanding and estrangement; if these may be counted to steady undisciplined speech and to strengthen an untried arm—then, sir, I shall find the courage to proceed.
Note also Mr. Bryan's attempt to secure the confidence of his audience in the following introduction to his "Cross of Gold" speech delivered before the National Democratic Convention in Chicago, 1896. He asserts his own inability to oppose the "distinguished gentleman;" he maintains the holiness of his cause; and he declares that he will speak in the interest of humanity—well knowing that humanity is likely to have confidence in the champion of their rights. This introduction completely dominated the audience, and the speech made Mr. Bryan famous.
Mr. Chairman and Gentlemen of the Convention: I would be presumptuous indeed to present myself against the distinguished gentlemen to whom you have listened if this were a mere measuring of abilities; but this is not a contest between persons. The humblest citizen in all the land, when clad in the armor of a righteous cause, is stronger than all the hosts of error. I come to speak to you in defense of a cause as holy as the cause of liberty—the cause of humanity.
Some speakers are able to beget confidence by their very manner, while others can not.
To secure confidence, be confident. How can you expect others to accept a message in which you lack, or seem to lack, faith yourself? Confidence is as contagious as disease. Napoleon rebuked an officer for using the word "impossible" in his presence. The speaker who will entertain no idea of defeat begets in his hearers the idea of his victory. Lady Macbeth was so confident of success that Macbeth changed his mind about undertaking the assassination. Columbus was so certain in his mission that Queen Isabella pawned her jewels to finance his expedition. Assert your message with implicit assurance, and your own belief will act as so much gunpowder to drive it home.
Advertisers have long utilized this principle. "The machine you will eventually buy," "Ask the man who owns one," "Has the strength of Gibraltar," are publicity slogans so full of confidence that they give birth to confidence in the mind of the reader.
It should—but may not!—go without saying that confidence must have a solid ground of merit or there will be a ridiculous crash. It is all very well for the "spellbinder" to claim all the precincts—the official count is just ahead. The reaction against over-confidence and over-suggestion ought to warn those whose chief asset is mere bluff.
A short time ago a speaker arose in a public-speaking club and asserted that grass would spring from wood-ashes sprinkled over the soil, without the aid of seed. This idea was greeted with a laugh, but the speaker was so sure of his position that he reiterated the statement forcefully several times and cited his own personal experience as proof. One of the most intelligent men in the audience, who at first had derided the idea, at length came to believe in it. When asked the reason for his sudden change of attitude, he replied: "Because the speaker is so confident." In fact, he was so confident that it took a letter from the U.S. Department of Agriculture to dislodge his error.
If by a speaker's confidence, intelligent men can be made to believe such preposterous theories as this where will the power of self-reliance cease when plausible propositions are under consideration, advanced with all the power of convincing speech?
Note the utter assurance in these selections:
I know not what course others may take, but as for me give me liberty or give me death.—Patrick Henry.
I ne'er will
ask ye quarter, and I ne'er will be your slave;
But I'll swim the sea of slaughter, till I sink beneath its
wave.
Come one, come
all. This rock shall fly
From its firm base as soon as I.
INVICTUS
Out of the
night that covers me,
Black as the pit from pole to pole,
I thank whatever Gods may be
For my unconquerable soul.
In the fell
clutch of circumstance
I have not winced nor cried aloud;
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds and shall find me unafraid.
It matters not
how strait the gate,
How charged with punishments the scroll,
I am the master of my fate;
I am the captain of my soul.
—William Ernest Henley.
Authority is a factor in suggestion. We generally accept as truth, and without criticism, the words of an authority. When he speaks, contradictory ideas rarely arise in the mind to inhibit the action he suggests. A judge of the Supreme Court has the power of his words multiplied by the virtue of his position. The ideas of the U.S. Commissioner of Immigration on his subject are much more effective and powerful than those of a soap manufacturer, though the latter may be an able economist.
This principle also has been used in advertising. We are told that the physicians to two Kings have recommended Sanatogen. We are informed that the largest bank in America, Tiffany and Co., and The State, War, and Navy Departments, all use the Encyclopedia Britannica. The shrewd promoter gives stock in his company to influential bankers or business men in the community in order that he may use their examples as a selling argument.
If you wish to influence your audience through suggestion, if you would have your statements accepted without criticism or argument, you should appear in the light of an authority—and be one. Ignorance and credulity will remain unchanged unless the suggestion of authority be followed promptly by facts. Don't claim authority unless you carry your license in your pocket. Let reason support the position that suggestion has assumed.
Advertising will help to establish your reputation—it is "up to you" to maintain it. One speaker found that his reputation as a magazine writer was a splendid asset as a speaker. Mr. Bryan's publicity, gained by three nominations for the presidency and his position as Secretary of State, helps him to command large sums as a speaker. But—back of it all, he is a great speaker. Newspaper announcements, all kinds of advertising, formality, impressive introductions, all have a capital effect on the attitude of the audience. But how ridiculous are all these if a toy pistol is advertised as a sixteen-inch gun!
Note how authority is used in the following to support the strength of the speaker's appeal:
Professor Alfred Russell Wallace has just celebrated his 90th birthday. Sharing with Charles Darwin the honor of discovering evolution, Professor Wallace has lately received many and signal honors from scientific societies. At the dinner given him in London his address was largely made up of reminiscences. He reviewed the progress of civilization during the last century and made a series of brilliant and startling contrasts between the England of 1813 and the world of 1913. He affirmed that our progress is only seeming and not real. Professor Wallace insists that the painters, the sculptors, the architects of Athens and Rome were so superior to the modern men that the very fragments of their marbles and temples are the despair of the present day artists. He tells us that man has improved his telescope and spectacles, but that he is losing his eyesight; that man is improving his looms, but stiffening his fingers; improving his automobile and his locomotive, but losing his legs; improving his foods, but losing his digestion. He adds that the modern white slave traffic, orphan asylums, and tenement house life in factory towns, make a black page in the history of the twentieth century.
Professor Wallace's views are reinforced by the report of the commission of Parliament on the causes of the deterioration of the factory-class people. In our own country Professor Jordan warns us against war, intemperance, overworking, underfeeding of poor children, and disturbs our contentment with his "Harvest of Blood." Professor Jenks is more pessimistic. He thinks that the pace, the climate, and the stress of city life, have broken down the Puritan stock, that in another century our old families will be extinct, and that the flood of immigration means a Niagara of muddy waters fouling the pure springs of American life. In his address in New Haven Professor Kellogg calls the roll of the signs of race degeneracy and tells us that this deterioration even indicates a trend toward race extinction.
From every side come warnings to the American people. Our medical journals are filled with danger signals; new books and magazines, fresh from the press, tell us plainly that our people are fronting a social crisis. Mr. Jefferson, who was once regarded as good Democratic authority, seems to have differed in opinion from the gentleman who has addressed us on the part of the minority. Those who are opposed to this proposition tell us that the issue of paper money is a function of the bank, and that the government ought to go out of the banking business. I stand with Jefferson rather than with them, and tell them, as he did, that the issue of money is a function of government, and that the banks ought to go out of the governing business.
Authority is the great weapon against doubt, but even its force can rarely prevail against prejudice and persistent wrong-headedness. If any speaker has been able to forge a sword that is warranted to piece such armor, let him bless humanity by sharing his secret with his platform brethren everywhere, for thus far he is alone in his glory.
There is a middle-ground between the suggestion of authority and the confession of weakness that offers a wide range for tact in the speaker. No one can advise you when to throw your "hat in the ring" and say defiantly at the outstart, "Gentlemen, I am here to fight!" Theodore Roosevelt can do that—Beecher would have been mobbed if he had begun in that style at Liverpool. It is for your own tact to decide whether you will use the disarming grace of Henry W. Grady's introduction just quoted (even the time-worn joke was ingenuous and seemed to say, "Gentlemen, I come to you with no carefully-palmed coins"), or whether the solemn gravity of Mr. Bryan before the Convention will prove to be more effective. Only be sure that your opening attitude is well thought out, and if it change as you warm up to your subject, let not the change lay you open to a revulsion of feeling in your audience.
Example is a powerful means of suggestion. As we saw while thinking of environment in its effects on an audience, we do, without the usual amount of hesitation and criticism, what others are doing. Paris wears certain hats and gowns; the rest of the world imitates. The child mimics the actions, accents and intonations of the parent. Were a child never to hear anyone speak, he would never acquire the power of speech, unless under most arduous training, and even then only imperfectly. One of the biggest department stores in the United States spends fortunes on one advertising slogan: "Everybody is going to the big store." That makes everybody want to go.
You can reinforce the power of your message by showing that it has been widely accepted. Political organizations subsidize applause to create the impression that their speakers' ideas are warmly received and approved by the audience. The advocates of the commission-form of government of cities, the champions of votes for women, reserve as their strongest arguments the fact that a number of cities and states have already successfully accepted their plans. Advertisements use the testimonial for its power of suggestion.
Observe how this principle has been applied in the following selections, and utilize it on every occasion possible in your attempts to influence through suggestion:
The war is actually begun. The next gale that sweeps from the North will bring to our ears the clash of resounding arms. Our brethren are already in the field. Why stand ye here idle?
With a zeal approaching the zeal which inspired the Crusaders who followed Peter the Hermit, our silver Democrats went forth from victory unto victory until they are now assembled, not to discuss, not to debate, but to enter up the judgment already rendered by the plain people of this country. In this contest brother has been arrayed against brother, father against son. The warmest ties of love, acquaintance, and association have been disregarded; old leaders have been cast aside when they refused to give expression to the sentiments of those whom they would lead, and new leaders have sprung up to give direction to this cause of truth. Thus has the contest been waged, and we have assembled here under as binding and solemn instructions as were ever imposed upon representatives of the people.
Figurative and indirect language has suggestive force, because it does not make statements that can be directly disputed. It arouses no contradictory ideas in the minds of the audience, thereby fulfilling one of the basic requisites of suggestion. By implying a conclusion in indirect or figurative language it is often asserted most forcefully.
Note that in the following Mr. Bryan did not say that Mr. McKinley would be defeated. He implied it in a much more effective manner:
Mr. McKinley was nominated at St. Louis upon a platform which declared for the maintenance of the gold standard until it can be changed into bimetallism by international agreement. Mr. McKinley was the most popular man among the Republicans, and three months ago everybody in the Republican party prophesied his election. How is it today? Why, the man who was once pleased to think that he looked like Napoleon—that man shudders today when he remembers that he was nominated on the anniversary of the battle of Waterloo. Not only that, but as he listens he can hear with ever-increasing distinctness the sound of the waves as they beat upon the lonely shores of St. Helena.
Had Thomas Carlyle said: "A false man cannot found a religion," his words would have been neither so suggestive nor so powerful, nor so long remembered as his implication in these striking words:
A false man found a religion? Why, a false man cannot build a brick house! If he does not know and follow truly the properties of mortar, burnt clay, and what else he works in, it is no house that he makes, but a rubbish heap. It will not stand for twelve centuries, to lodge a hundred and eighty millions; it will fall straightway. A man must conform himself to Nature's laws, be verily in communion with Nature and the truth of things, or Nature will answer him, No, not at all!
Observe how the picture that Webster draws here is much more emphatic and forceful than any mere assertion could be:
Sir, I know not how others may feel, but as for myself when I see my alma mater surrounded, like Caesar in the senate house, by those who are reiterating stab after stab, I would not for this right hand have her turn to me and say, "And thou, too, my son!"—Webster.
A speech should be built on sound logical foundations, and no man should dare to speak in behalf of a fallacy. Arguing a subject, however, will necessarily arouse contradictory ideas in the mind of your audience. When immediate action or persuasion is desired, suggestion is more efficacious than argument—when both are judiciously mixed, the effect is irresistible.
QUESTIONS AND EXERCISES
1. Make an outline, or brief, of the contents of this chapter.
2. Revise the introduction to any of your written addresses, with the teachings of this chapter in mind.
3. Give two original examples of the power of suggestion as you have observed it in each of these fields: (a) advertising; (b) politics; (c) public sentiment.
4. Give original examples of suggestive speech, illustrating two of the principles set forth in this chapter.
5. What reasons can you give that disprove the general contention of this chapter?
6. What reasons not already given seem to you to support it?
7. What effect do his own suggestions have on the speaker himself?
8. Can suggestion arise from the audience? If so, show how.
9. Select two instances of suggestion in the speeches found in the Appendix.
10. Change any two passages in the same, or other, speeches so as to use suggestion more effectively.
11. Deliver those passages in the revised form.
12. Choosing your own subject, prepare and deliver a short speech largely in the suggestive style.
CHAPTER XXIII
INFLUENCING BY ARGUMENT
Common sense is the common sense of mankind. It is the product of common observation and experience. It is modest, plain, and unsophisticated. It sees with everybody's eyes, and hears with everybody's ears. It has no capricious distinctions, no perplexities, and no mysteries. It never equivocates, and never trifles. Its language is always intelligible. It is known by clearness of speech and singleness of purpose.
The very name of logic is awesome to most young speakers, but so soon as they come to realize that its processes, even when most intricate, are merely technical statements of the truths enforced by common sense, it will lose its terrors. In fact, logic[25] is a fascinating subject, well worth the public speaker's study, for it explains the principles that govern the use of argument and proof.
Argumentation is the process of producing conviction by means of reasoning. Other ways of producing conviction there are, notably suggestion, as we have just shown, but no means is so high, so worthy of respect, as the adducing of sound reasons in support of a contention.
Since more than one side of a subject must be considered before we can claim to have deliberated upon it fairly, we ought to think of argumentation under two aspects: building up an argument, and tearing down an argument; that is, you must not only examine into the stability of your structure of argument so that it may both support the proposition you intend to probe and yet be so sound that it cannot be overthrown by opponents, but you must also be so keen to detect defects in argument that you will be able to demolish the weaker arguments of those who argue against you.
We can consider argumentation only generally, leaving minute and technical discussions to such excellent works as George P. Baker's "The Principles of Argumentation," and George Jacob Holyoake's "Public Speaking and Debate." Any good college rhetoric also will give help on the subject, especially the works of John Franklin Genung and Adams Sherman Hill. The student is urged to familiarize himself with at least one of these texts.
The following series of questions will, it is hoped, serve a triple purpose: that of suggesting the forms of proof together with the ways in which they may be used; that of helping the speaker to test the strength of his arguments; and that of enabling the speaker to attack his opponent's arguments with both keenness and justice.
TESTING AN ARGUMENT
I. The Question Under Discussion1. Is it clearly stated?
(a) Do the terms of statement mean the same to each
disputant? (For example, the meaning of the term "gentleman" may not
be mutually agreed upon.)
(b) Is confusion likely to arise as to its purpose?
2. Is it fairly stated?
(a) Does it include enough?
(b) Does it include too much?
(c) Is it stated so as to contain a trap?
3. Is it a debatable question?
4. What is the pivotal point in the whole question?
5. What are the subordinate points?
II. The Evidence
1. The witnesses as to facts
(a) Is each witness impartial? What is his relation to the
subject at issue?
(b) Is he mentally competent?
(c) Is he morally credible?
(d) Is he in a position to know the facts? Is he an
eye-witness?
(e) Is he a willing witness?
(f) Is his testimony contradicted?
(g) Is his testimony corroborated?
(h) Is his testimony contrary to well-known facts or general
principles?
(i) Is it probable?
2. The authorities cited as evidence
(a) Is the authority well-recognized as such?
(b) What constitutes him an authority?
(c) Is his interest in the case an impartial one?
(d) Does he state his opinion positively and clearly?
(e) Are the non-personal authorities cited (books, etc.)
reliable and unprejudiced?
3. The facts adduced as evidence
(a) Are they sufficient in number to constitute proof?
(b) Are they weighty enough in character?
(c) Are they in harmony with reason?
(d) Are they mutually harmonious or contradictory?
(e) Are they admitted, doubted, or disputed?
4. The principles adduced as evidence
(a) Are they axiomatic?
(b) Are they truths of general experience?
(c) Are they truths of special experience?
(d) Are they truths arrived at by experiment?
Were such experiments special or general?
Were the experiments authoritative and conclusive?
III. The Reasoning
1. Inductions
(a) Are the facts numerous enough to warrant accepting the
generalization as being conclusive?
(b) Do the facts agree only when considered in the
light of this explanation as a conclusion?
(c) Have you overlooked any contradictory facts?
(d) Are the contradictory facts sufficiently explained when
this inference is accepted as true?
(e) Are all contrary positions shown to be relatively
untenable?
(f) Have you accepted mere opinions as facts?
2. Deductions
(a) Is the law or general principle a well-established one?
(b) Does the law or principle clearly include the fact you
wish to deduce from it, or have you strained the inference?
(c) Does the importance of the law or principle warrant so
important an inference?
(d) Can the deduction be shown to prove too much?
3. Parallel cases
(a) Are the cases parallel at enough points to warrant an
inference of similar cause or effect?
(b) Are the cases parallel at the vital point at issue?
(c) Has the parallelism been strained?
(d) Are there no other parallels that would point to a
stronger contrary conclusion?
4. Inferences
(a) Are the antecedent conditions such as would make the
allegation probable? (Character and opportunities of the accused, for
example.)
(b) Are the signs that point to the inference either clear
or numerous enough to warrant its acceptance as fact?
(c) Are the signs cumulative, and agreeable one with the other?
(d) Could the signs be made to point to a contrary conclusion?
5. Syllogisms
(a) Have any steps been omitted in the syllogisms?
(Such as in a syllogism in enthymeme.) If so, test any such by
filling out the syllogisms.
(b) Have you been guilty of stating a conclusion that really
does not follow? (A non sequitur.)
(c) Can your syllogism be reduced to an absurdity?
(Reductio ad absurdum.)
QUESTIONS AND EXERCISES
1. Show why an unsupported assertion is not an argument.
2. Illustrate how an irrelevant fact may be made to seem to support an argument.
3. What inferences may justly be made from the following?
During the Boer War it was found that the average Englishman did not measure up to the standards of recruiting and the average soldier in the field manifested a low plane of vitality and endurance. Parliament, alarmed by the disastrous consequences, instituted an investigation. The commission appointed brought in a finding that alcoholic poisoning was the great cause of the national degeneracy. The investigations of the commission have been supplemented by investigations of scientific bodies and individual scientists, all arriving at the same conclusion. As a consequence, the British Government has placarded the streets of a hundred cities with billboards setting forth the destructive and degenerating nature of alcohol and appealing to the people in the name of the nation to desist from drinking alcoholic beverages. Under efforts directed by the Government the British Army is fast becoming an army of total abstainers.
The Governments of continental Europe followed the lead of the British Government. The French Government has placarded France with appeals to the people, attributing the decline of the birth rate and increase in the death rate to the widespread use of alcoholic beverages. The experience of the German Government has been the same. The German Emperor has clearly stated that leadership in war and in peace will be held by the nation that roots out alcohol. He has undertaken to eliminate even the drinking of beer, so far as possible, from the German Army and Navy.—Richmond Pearson Hobson, Before the U.S. Congress.
4. Since the burden of proof lies on him who attacks a position, or argues for a change in affairs, how would his opponent be likely to conduct his own part of a debate?
5. Define (a) syllogism; (b) rebuttal; (c) "begging the question;" (d) premise; (e) rejoinder; (f) sur-rejoinder; (g) dilemma; (h) induction; (i) deduction; (j) a priori; (k) a posteriori; (l) inference.
6. Criticise this reasoning:
Men ought not to smoke tobacco, because to do so is contrary to best medical opinion. My physician has expressly condemned the practise, and is a medical authority in this country.
7. Criticise this reasoning:
Men ought not to swear profanely, because it is wrong. It is wrong for the reason that it is contrary to the Moral Law, and it is contrary to the Moral Law because it is contrary to the Scriptures. It is contrary to the Scriptures because it is contrary to the will of God, and we know it is contrary to God's will because it is wrong.
8. Criticise this syllogism:
MAJOR PREMISE: All men who have no cares are
happy.
MINOR PREMISE: Slovenly men are careless.
CONCLUSION: Therefore, slovenly men are happy.
9. Criticise the following major, or foundation, premises:
All is not gold that glitters.
All cold may be expelled by fire.
10. Criticise the following fallacy (non sequitur):
MAJOR PREMISE: All strong men admire
strength.
MINOR PREMISE: This man is not strong.
CONCLUSION: Therefore this man does not admire strength.
11. Criticise these statements:
Sleep is beneficial on account of its soporific qualities.
Fiske's histories are authentic because they contain accurate accounts of American history, and we know that they are true accounts for otherwise they would not be contained in these authentic works.
12. What do you understand from the terms "reasoning from effect to cause" and "from cause to effect?" Give examples.
13. What principle did Richmond Pearson Hobson employ in the following?
What is the police power of the States? The police power of the Federal Government or the State—any sovereign State—has been defined. Take the definition given by Blackstone, which is:
The due regulation and domestic order of the Kingdom, whereby the inhabitants of a State, like members of a well-governed family, are bound to conform their general behavior to the rules of propriety, of neighborhood and good manners, and to be decent, industrious, and inoffensive in their respective stations.
Would this amendment interfere with any State carrying on the promotion of its domestic order?
Or you can take the definition in another form, in which it is given by Mr. Tiedeman, when he says:
The object of government is to impose that degree of restraint upon human actions which is necessary to a uniform, reasonable enjoyment of private rights. The power of the government to impose this restraint is called the police power.
Judge Cooley says of the liquor traffic:
The business of manufacturing and selling liquor is one that affects the public interests in many ways and leads to many disorders. It has a tendency to increase pauperism and crime. It renders a large force of peace officers essential, and it adds to the expense of the courts and of nearly all branches of civil administration.
Justice Bradley, of the United States Supreme Court, says:
Licenses may be properly required in the pursuit of many professions and avocations, which require peculiar skill and training or supervision for the public welfare. The profession or avocation is open to all alike who will prepare themselves with the requisite qualifications or give the requisite security for preserving public order. This is in harmony with the general proposition that the ordinary pursuits of life, forming the greater per cent of the industrial pursuits, are and ought to be free and open to all, subject only to such general regulations, applying equally to all, as the general good may demand.
All such regulations are entirely competent for the legislature to make and are in no sense an abridgment of the equal rights of citizens. But a license to do that which is odious and against common right is necessarily an outrage upon the equal rights of citizens.
14. What method did Jesus employ in the following:
Ye are the salt of the earth; but if the salt have lost his savour, wherewith shall it be salted? It is thenceforth good for nothing but to be cast out, and to be trodden under foot of men.
Behold the fowls of the air; for they sow not, neither do they reap nor gather into barns; yet your heavenly Father feedeth them. Are ye not much better than they?
And why take ye thought for raiment? Consider the lilies of the field; how they grow; they toil not, neither do they spin; And yet I say unto you, that even Solomon in all his glory was not arrayed like one of these. Wherefore, if God so clothe the grass of the field, which today is, and tomorrow is cast into the oven, shall he not much more clothe you, O ye of little faith?
Or what man is there of you, whom if his son ask bread, will he give him a stone? Or if he ask a fish, will he give him a serpent? If ye then, being evil, know how to give good gifts unto your children, how much more shall your Father which is in heaven give good things to them that ask him?
15. Make five original syllogisms[26] on the following models:
Major Premise: He who administers arsenic gives poison. Minor Premise: The prisoner administered arsenic to the victim. Conclusion: Therefore the prisoner is a poisoner.
Major Premise: All dogs are quadrupeds. Minor Premise: This animal is a biped. Conclusion: Therefore this animal is not a dog.
16. Prepare either the positive or the negative side of the following question for debate: The recall of judges should be adopted as a national principle.
17. Is this question debatable? Benedict Arnold was a gentleman. Give reasons for your answer.
18. Criticise any street or dinner-table argument you have heard recently.
19. Test the reasoning of any of the speeches given in this volume.
20. Make a short speech arguing in favor of instruction in public speaking in the public evening schools.
21. (a) Clip a newspaper editorial in which the reasoning is weak. (b) Criticise it. (c) Correct it.
22. Make a list of three subjects for debate, selected from the monthly magazines.
23. Do the same from the newspapers.
24. Choosing your own question and side, prepare a brief suitable for a ten-minute debating argument. The following models of briefs may help you:
DEBATE
Resolved: That armed intervention is not justifiable on the part of any nation to collect, on behalf of private individuals, financial claims against any American nation.[27]
Brief of Affirmative Argument
First speaker—Chafee
Armed intervention for collection of private claims from any American
nation is not justifiable, for
1. It is wrong in principle, because
(a) It violates the fundamental principles of international law for a
very slight cause
(b) It is contrary to the proper function of the State, and
(c) It is contrary to justice, since claims are exaggerated.
Second speaker—Hurley
2. It is disastrous in its results, because
(a) It incurs danger of grave international complications
(b) It tends to increase the burden of debt in the South American
republics
(c) It encourages a waste of the world's capital, and
(d) It disturbs peace and stability in South America.
Third speaker—Bruce
3. It is unnecessary to collect in this way, because
(a) Peaceful methods have succeeded
(b) If these should fail, claims should be settled by The Hague
Tribunal
(c) The fault has always been with European States when force has been
used, and
(d) In any case, force should not be used, for it counteracts the
movement towards peace.
Brief of Negative Argument
First speaker—Branch
Armed intervention for the collection of private financial claims
against some American States is justifiable, for
1. When other means of collection have failed, armed intervention
against any nation is essentially proper, because
(a) Justice should always be secured
(b) Non-enforcement of payment puts a premium on dishonesty
(c) Intervention for this purpose is sanctioned by the best
international authority
(d) Danger of undue collection is slight and can be avoided entirely by
submission of claims to The Hague Tribunal before intervening.
Second speaker—Stone
2. Armed intervention is necessary to secure justice in tropical
America, for
(a) The governments of this section constantly repudiate just debts
(b) They insist that the final decision about claims shall rest with
their own corrupt courts
(c) They refuse to arbitrate sometimes.
Third speaker—Dennett
3. Armed intervention is beneficial in its results, because
(a) It inspires responsibility
(b) In administering custom houses it removes temptation to revolutions
(c) It gives confidence to desirable capital.
Among others, the following books were used in the preparation of the arguments:
N. "The Monroe Doctrine," by T.B. Edgington.
Chapters 22-28.
"Digest of International Law," by J.B. Moore. Report of Penfield of
proceedings before Hague Tribunal in 1903.
"Statesman's Year Book" (for statistics).
A. Minister Drago's appeal to the United States, in Foreign
Relations of United States, 1903.
President Roosevelt's Message, 1905, pp. 33-37.
Page 11
What shall I read for information?
The ample page of knowledge, as Grey tells us, is "rich with the spoils of time," and these are ours for the price of a theatre ticket. You may command Socrates and Marcus Aurelius to sit beside you and discourse of their choicest, hear Lincoln at Gettysburg and Pericles at Athens, storm the Bastile with Hugo, and wander through Paradise with Dante. You may explore darkest Africa with Stanley, penetrate the human heart with Shakespeare, chat with Carlyle about heroes, and delve with the Apostle Paul into the mysteries of faith. The general knowledge and the inspiring ideas that men have collected through ages of toil and experiment are yours for the asking. The Sage of Chelsea was right: "The true university of these days is a collection of books."
To master a worth-while book is to master much else besides; few of us, however, make perfect conquest of a volume without first owning it physically. To read a borrowed book may be a joy, but to assign your own book a place of its own on your own shelves—be they few or many—to love the book and feel of its worn cover, to thumb it over slowly, page by page, to pencil its margins in agreement or in protest, to smile or thrill with its remembered pungencies—no mere book borrower could ever sense all that delight.
The reader who possesses books in this double sense finds also that his books possess him, and the volumes which most firmly grip his life are likely to be those it has cost him some sacrifice to own. These lightly-come-by titles, which Mr. Fatpurse selects, perhaps by proxy, can scarcely play the guide, philosopher and friend in crucial moments as do the books—long coveted, joyously attained—that are welcomed into the lives, and not merely the libraries, of us others who are at once poorer and richer.
So it is scarcely too much to say that of all the many ways in which an owned—a mastered—book is like to a human friend, the truest ways are these: A friend is worth making sacrifices for, both to gain and to keep; and our loves go out most dearly to those into whose inmost lives we have sincerely entered.
When you have not the advantage of the test of time by which to judge books, investigate as thoroughly as possible the authority of the books you read. Much that is printed and passes current is counterfeit. "I read it in a book" is to many a sufficient warranty of truth, but not to the thinker. "What book?" asks the careful mind. "Who wrote it? What does he know about the subject and what right has he to speak on it? Who recognizes him as authority? With what other recognized authorities does he agree or disagree?" Being caught trying to pass counterfeit money, even unintentionally, is an unpleasant situation. Beware lest you circulate spurious coin.
Above all, seek reading that makes you use your own brains. Such reading must be alive with fresh points of view, packed with special knowledge, and deal with subjects of vital interest. Do not confine your reading to what you already know you will agree with. Opposition wakes one up. The other road may be the better, but you will never know it unless you "give it the once over." Do not do all your thinking and investigating in front of given "Q.E.D.'s;" merely assembling reasons to fill in between your theorem and what you want to prove will get you nowhere. Approach each subject with an open mind and—once sure that you have thought it out thoroughly and honestly—have the courage to abide by the decision of your own thought. But don't brag about it afterward.
No book on public speaking will enable you to discourse on the tariff if you know nothing about the tariff. Knowing more about it than the other man will be your only hope for making the other man listen to you.
Take a group of men discussing a governmental policy of which some one says: "It is socialistic." That will commend the policy to Mr. A., who believes in socialism, but condemn it to Mr. B., who does not. It may be that neither had considered the policy beyond noticing that its surface-color was socialistic. The chances are, furthermore, that neither Mr. A. nor Mr. B. has a definite idea of what socialism really is, for as Robert Louis Stevenson says, "Man lives not by bread alone but chiefly by catch words." If you are of this group of men, and have observed this proposed government policy, and investigated it, and thought about it, what you have to say cannot fail to command their respect and approval, for you will have shown them that you possess a grasp of your subject and—to adopt an exceedingly expressive bit of slang—then some.
QUESTIONS AND EXERCISES
1. Robert Houdin trained his son to give one swift glance at a shop window in passing and be able to report accurately a surprising number of its contents. Try this several times on different windows and report the result.
2. What effect does reserve power have on an audience?
3. What are the best methods for acquiring reserve power?
4. What is the danger of too much reading?
5. Analyze some speech that you have read or heard and notice how much real information there is in it. Compare it with Dr. Hillis's speech on "Brave Little Belgium," page 394.
6. Write out a three-minute speech on any subject you choose. How much information, and what new ideas, does it contain? Compare your speech with the extract on page 191 from Dr. Hillis's "The Uses of Books and Reading."
7. Have you ever read a book on the practise of thinking? If so, give your impressions of its value.
NOTE: There are a number of excellent books on the subject of thought and the management of thought. The following are recommended as being especially helpful: "Thinking and Learning to Think," Nathan C. Schaeffer; "Talks to Students on the Art of Study," Cramer; "As a Man Thinketh," Allen.
8. Define (a) logic; (b) mental philosophy (or mental science); (c) psychology; (d) abstract.
FOOTNOTES:
[8] How to Attract and Hold an Audience, J. Berg Esenwein.
[9] Used by permission.
CHAPTER XVIII
SUBJECT AND PREPARATION
Suit your
topics to your strength,
And ponder well your subject, and its length;
Nor lift your load, before you're quite aware
What weight your shoulders will, or will not, bear.
—Byron, Hints from Horace.
Look to this day, for it is life—the very life of life. In its brief course lie all the verities and realities of your existence: the bliss of growth, the glory of action, the splendor of beauty. For yesterday is already a dream and tomorrow is only a vision; but today, well lived, makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well, therefore, to this day. Such is the salutation of the dawn.
In the chapter preceding we have seen the influence of "Thought and Reserve Power" on general preparedness for public speech. But preparation consists in something more definite than the cultivation of thought-power, whether from original or from borrowed sources—it involves a specifically acquisitive attitude of the whole life. If you would become a full soul you must constantly take in and assimilate, for in that way only may you hope to give out that which is worth the hearing; but do not confuse the acquisition of general information with the mastery of specific knowledge. Information consists of a fact or a group of facts; knowledge is organized information—knowledge knows a fact in relation to other facts.
Now the important thing here is that you should set all your faculties to take in the things about you with the particular object of correlating them and storing them for use in public speech. You must hear with the speaker's ear, see with the speaker's eye, and choose books and companions and sights and sounds with the speaker's purpose in view. At the same time, be ready to receive unplanned-for knowledge. One of the fascinating elements in your life as a public speaker will be the conscious growth in power that casual daily experiences bring. If your eyes are alert you will be constantly discovering facts, illustrations, and ideas without having set out in search of them. These all may be turned to account on the platform; even the leaden events of hum-drum daily life may be melted into bullets for future battles.
Conservation of Time in Preparation
But, you say, I have so little time for preparation—my mind must be absorbed by other matters. Daniel Webster never let an opportunity pass to gather material for his speeches. When he was a boy working in a sawmill he read out of a book in one hand and busied himself at some mechanical task with the other. In youth Patrick Henry roamed the fields and woods in solitude for days at a time unconsciously gathering material and impressions for his later service as a speaker. Dr. Russell H. Conwell, the man who, the late Charles A. Dana said, had addressed more hearers than any living man, used to memorize long passages from Milton while tending the boiling syrup-pans in the silent New England woods at night. The modern employer would discharge a Webster of today for inattention to duty, and doubtless he would be justified, and Patrick Henry seemed only an idle chap even in those easy-going days; but the truth remains: those who take in power and have the purpose to use it efficiently will some day win to the place in which that stored-up power will revolve great wheels of influence.
Napoleon said that quarter hours decide the destinies of nations. How many quarter hours do we let drift by aimlessly! Robert Louis Stevenson conserved all his time; every experience became capital for his work—for capital may be defined as "the results of labor stored up to assist future production." He continually tried to put into suitable language the scenes and actions that were in evidence about him. Emerson says: "Tomorrow will be like today. Life wastes itself whilst we are preparing to live."
Why wait for a more convenient season for this broad, general preparation? The fifteen minutes that we spend on the car could be profitably turned into speech-capital.
Procure a cheap edition of modern speeches, and by cutting out a few pages each day, and reading them during the idle minute here and there, note how soon you can make yourself familiar with the world's best speeches. If you do not wish to mutilate your book, take it with you—most of the epoch-making books are now printed in small volumes. The daily waste of natural gas in the Oklahoma fields is equal to ten thousand tons of coal. Only about three per cent of the power of the coal that enters the furnace ever diffuses itself from your electric bulb as light—the other ninety-seven per cent is wasted. Yet these wastes are no larger, nor more to be lamented than the tremendous waste of time which, if conserved would increase the speaker's powers to their nth degree. Scientists are making three ears of corn grow where one grew before; efficiency engineers are eliminating useless motions and products from our factories: catch the spirit of the age and apply efficiency to the use of the most valuable asset you possess—time. What do you do mentally with the time you spend in dressing or in shaving? Take some subject and concentrate your energies on it for a week by utilizing just the spare moments that would otherwise be wasted. You will be amazed at the result. One passage a day from the Book of Books, one golden ingot from some master mind, one fully-possessed thought of your own might thus be added to the treasury of your life. Do not waste your time in ways that profit you nothing. Fill "the unforgiving minute" with "sixty seconds' worth of distance run" and on the platform you will be immeasurably the gainer.
Let no word of this, however, seem to decry the value of recreation. Nothing is more vital to a worker than rest—yet nothing is so vitiating to the shirker. Be sure that your recreation re-creates. A pause in the midst of labors gathers strength for new effort. The mistake is to pause too long, or to fill your pauses with ideas that make life flabby.
Choosing a Subject
Subject and materials tremendously influence each other.
"This arises from the fact that there are two distinct ways in which a subject may be chosen: by arbitrary choice, or by development from thought and reading.
"Arbitrary choice ... of one subject from among a number involves so many important considerations that no speaker ever fails to appreciate the tone of satisfaction in him who triumphantly announces: 'I have a subject!'
"'Do give me a subject!' How often the weary school teacher hears that cry. Then a list of themes is suggested, gone over, considered, and, in most instances, rejected, because the teacher can know but imperfectly what is in the pupil's mind. To suggest a subject in this way is like trying to discover the street on which a lost child lives, by naming over a number of streets until one strikes the little one's ear as sounding familiar.
"Choice by development is a very different process. It does not ask, What shall I say? It turns the mind in upon itself and asks, What do I think? Thus, the subject may be said to choose itself, for in the process of thought or of reading one theme rises into prominence and becomes a living germ, soon to grow into the discourse. He who has not learned to reflect is not really acquainted with his own thoughts; hence, his thoughts are not productive. Habits of reading and reflection will supply the speaker's mind with an abundance of subjects of which he already knows something from the very reading and reflection which gave birth to his theme. This is not a paradox, but sober truth.
"It must be already apparent that the choice of a subject by development savors more of collection than of conscious selection. The subject 'pops into the mind.' ... In the intellect of the trained thinker it concentrates—by a process which we have seen to be induction—the facts and truths of which he has been reading and thinking. This is most often a gradual process. The scattered ideas may be but vaguely connected at first, but more and more they concentrate and take on a single form until at length one strong idea seems to grasp the soul with irresistible force, and to cry aloud, 'Arise, I am your theme! Henceforth, until you transmute me by the alchemy of your inward fire into vital speech, you shall know no rest!' Happy, then, is that speaker, for he has found a subject that grips him.
"Of course, experienced speakers use both methods of selection. Even a reading and reflective man is sometimes compelled to hunt for a theme from Dan to Beersheba, and then the task of gathering materials becomes a serious one. But even in such a case there is a sense in which the selection comes by development, because no careful speaker settles upon a theme which does not represent at least some matured thought."[10]
Deciding on the Subject Matter
Even when your theme has been chosen for you by someone else, there remains to you a considerable field for choice of subject matter. The same considerations, in fact, that would govern you in choosing a theme must guide in the selection of the material. Ask yourself—or someone else—such questions as these:
What is the precise nature of the occasion? How large an audience may be expected? From what walks of life do they come? What is their probable attitude toward the theme? Who else will speak? Do I speak first, last, or where, on the program? What are the other speakers going to talk about? What is the nature of the auditorium? Is there a desk? Could the subject be more effectively handled if somewhat modified? Precisely how much time am I to fill?
It is evident that many speech-misfits of subject, speaker, occasion and place are due to failure to ask just such pertinent questions. What should be said, by whom, and in what circumstances, constitute ninety per cent of efficiency in public address. No matter who asks you, refuse to be a square peg in a round hole.
Questions of Proportion
Proportion in a speech is attained by a nice adjustment of time. How fully you may treat your subject it is not always for you to say. Let ten minutes mean neither nine nor eleven—though better nine than eleven, at all events. You wouldn't steal a man's watch; no more should you steal the time of the succeeding speaker, or that of the audience. There is no need to overstep time-limits if you make your preparation adequate and divide your subject so as to give each thought its due proportion of attention—and no more. Blessed is the man that maketh short speeches, for he shall be invited to speak again.
Another matter of prime importance is, what part of your address demands the most emphasis. This once decided, you will know where to place that pivotal section so as to give it the greatest strategic value, and what degree of preparation must be given to that central thought so that the vital part may not be submerged by non-essentials. Many a speaker has awakened to find that he has burnt up eight minutes of a ten-minute speech in merely getting up steam. That is like spending eighty percent of your building-money on the vestibule of the house.
The same sense of proportion must tell you to stop precisely when you are through—and it is to be hoped that you will discover the arrival of that period before your audience does.
Tapping Original Sources
The surest way to give life to speech-material is to gather your facts at first hand. Your words come with the weight of authority when you can say, "I have examined the employment rolls of every mill in this district and find that thirty-two per cent of the children employed are under the legal age." No citation of authorities can equal that. You must adopt the methods of the reporter and find out the facts underlying your argument or appeal. To do so may prove laborious, but it should not be irksome, for the great world of fact teems with interest, and over and above all is the sense of power that will come to you from original investigation. To see and feel the facts you are discussing will react upon you much more powerfully than if you were to secure the facts at second hand.
Live an active life among people who are doing worth-while things, keep eyes and ears and mind and heart open to absorb truth, and then tell of the things you know, as if you know them. The world will listen, for the world loves nothing so much as real life.
How to Use a Library
Unsuspected treasures lie in the smallest library. Even when the owner has read every last page of his books it is only in rare instances that he has full indexes to all of them, either in his mind or on paper, so as to make available the vast number of varied subjects touched upon or treated in volumes whose titles would never suggest such topics.
For this reason it is a good thing to take an odd hour now and then to browse. Take down one volume after another and look over its table of contents and its index. (It is a reproach to any author of a serious book not to have provided a full index, with cross references.) Then glance over the pages, making notes, mental or physical, of material that looks interesting and usable. Most libraries contain volumes that the owner is "going to read some day." A familiarity with even the contents of such books on your own shelves will enable you to refer to them when you want help. Writings read long ago should be treated in the same way—in every chapter some surprise lurks to delight you.
In looking up a subject do not be discouraged if you do not find it indexed or outlined in the table of contents—you are pretty sure to discover some material under a related title.
Suppose you set to work somewhat in this way to gather references on "Thinking:" First you look over your book titles, and there is Schaeffer's "Thinking and Learning to Think." Near it is Kramer's "Talks to Students on the Art of Study"—that seems likely to provide some material, and it does. Naturally you think next of your book on psychology, and there is help there. If you have a volume on the human intellect you will have already turned to it. Suddenly you remember your encyclopedia and your dictionary of quotations—and now material fairly rains upon you; the problem is what not to use. In the encyclopedia you turn to every reference that includes or touches or even suggests "thinking;" and in the dictionary of quotations you do the same. The latter volume you find peculiarly helpful because it suggests several volumes to you that are on your own shelves—you never would have thought to look in them for references on this subject. Even fiction will supply help, but especially books of essays and biography. Be aware of your own resources.
To make a general index to your library does away with the necessity for indexing individual volumes that are not already indexed.
To begin with, keep a note-book by you; or small cards and paper cuttings in your pocket and on your desk will serve as well. The same note-book that records the impressions of your own experiences and thoughts will be enriched by the ideas of others.
To be sure, this note-book habit means labor, but remember that more speeches have been spoiled by half-hearted preparation than by lack of talent. Laziness is an own-brother to Over-confidence, and both are your inveterate enemies, though they pretend to be soothing friends.
Conserve your material by indexing every good idea on cards, thus:
|
Socialism |
|
Progress of S., Env. 16 |
|
S. a fallacy, 96/210 |
|
General article on S., Howells', Dec. 1913 |
|
"Socialism and the Franchise," Forbes |
|
"Socialism in Ancient Life," Original Ms., |
|
Env. 102 |
On the card illustrated above, clippings are indexed by giving the number of the envelope in which they are filed. The envelopes may be of any size desired and kept in any convenient receptacle. On the foregoing example, "Progress of S., Envelope 16," will represent a clipping, filed in Envelope 16, which is, of course, numbered arbitrarily.
The fractions refer to books in your library—the numerator being the book-number, the denominator referring to the page. Thus, "S. a fallacy, 96/210," refers to page 210 of volume 96 in your library. By some arbitrary sign—say red ink—you may even index a reference in a public library book.
If you preserve your magazines, important articles may be indexed by month and year. An entire volume on a subject may be indicated like the imaginary book by "Forbes." If you clip the articles, it is better to index them according to the envelope system.
Your own writings and notes may be filed in envelopes with the clippings or in a separate series.
Another good indexing system combines the library index with the "scrap," or clipping, system by making the outside of the envelope serve the same purpose as the card for the indexing of books, magazines, clippings and manuscripts, the latter two classes of material being enclosed in the envelopes that index them, and all filed alphabetically.
When your cards accumulate so as to make ready reference difficult under a single alphabet, you may subdivide each letter by subordinate guide cards marked by the vowels, A, E, I, O, U. Thus, "Antiquities" would be filed under i in A, because A begins the word, and the second letter, n, comes after the vowel i in the alphabet, but before o. In the same manner, "Beecher" would be filed under e in B; and "Hydrogen" would come under u in H.
Outlining the Address
No one can advise you how to prepare the notes for an address. Some speakers get the best results while walking out and ruminating, jotting down notes as they pause in their walk. Others never put pen to paper until the whole speech has been thought out. The great majority, however, will take notes, classify their notes, write a hasty first draft, and then revise the speech. Try each of these methods and choose the one that is best—for you. Do not allow any man to force you to work in his way; but do not neglect to consider his way, for it may be better than your own.
For those who make notes and with their aid write out the speech, these suggestions may prove helpful:
After having read and thought enough, classify your notes by setting down the big, central thoughts of your material on separate cards or slips of paper. These will stand in the same relation to your subject as chapters do to a book.
Then arrange these main ideas or heads in such an order that they will lead effectively to the result you have in mind, so that the speech may rise in argument, in interest, in power, by piling one fact or appeal upon another until the climax—the highest point of influence on your audience—has been reached.
Next group all your ideas, facts, anecdotes, and illustrations under the foregoing main heads, each where it naturally belongs.
You now have a skeleton or outline of your address that in its polished form might serve either as the brief, or manuscript notes, for the speech or as the guide-outline which you will expand into the written address, if written it is to be.
Imagine each of the main ideas in the brief on page 213 as being separate; then picture your mind as sorting them out and placing them in order; finally, conceive of how you would fill in the facts and examples under each head, giving special prominence to those you wish to emphasize and subduing those of less moment. In the end, you have the outline complete. The simplest form of outline—not very suitable for use on the platform, however—is the following:
WHY PROSPERITY IS COMING
What prosperity means.—The real tests of prosperity.—Its basis in the soil.—American agricultural progress.—New interest in farming.—Enormous value of our agricultural products.—Reciprocal effect on trade.—Foreign countries affected.—Effects of our new internal economy—the regulation of banking and "big business"—on prosperity.—Effects of our revised attitude toward foreign markets, including our merchant marine.—Summary.
Obviously, this very simple outline is capable of considerable expansion under each head by the addition of facts, arguments, inferences and examples.
Here is an outline arranged with more regard for argument:
FOREIGN IMMIGRATION SHOULD BE RESTRICTED[11]
I. Fact As Cause: Many immigrants are practically paupers. (Proofs involving statistics or statements of authorities.)
II. Fact As Effect: They sooner or later fill our alms-houses and become public charges. (Proofs involving statistics or statements of authorities.)
III. Fact As Cause: Some of them are criminals. (Examples of recent cases.)
IV. Fact As Effect: They reënforce the criminal classes. (Effects on our civic life.)
V. Fact As Cause: Many of them know nothing of the duties of free citizenship. (Examples.)
VI.Fact As Effect: Such immigrants recruit the worst element in our politics. (Proofs.)
A more highly ordered grouping of topics and subtopics is shown in the following:
OURS A CHRISTIAN NATION
I. Introduction: Why the subject is timely. Influences operative against this contention today.
II. CHRISTIANITY PRESIDED OVER THE EARLY HISTORY OF AMERICA.
1. First practical discovery by a Christian explorer. Columbus worshiped God on the new soil.
2. The Cavaliers.
3. The French Catholic settlers.
4. The Huguenots.
5. The Puritans.
III. The Birth Of Our Nation Was Under Christian Auspices.
1. Christian character of Washington.
2. Other Christian patriots.
3. The Church in our Revolutionary struggle. Muhlenberg.
IV. OUR LATER HISTORY HAS ONLY EMPHASIZED OUR NATIONAL ATTITUDE. Examples of dealings with foreign nations show Christian magnanimity. Returning the Chinese Indemnity; fostering the Red Cross; attitude toward Belgium.
V. OUR GOVERNMENTAL FORMS AND MANY OF OUR LAWS ARE OF A CHRISTIAN TEMPER.
1. The use of the Bible in public ways, oaths, etc.
2. The Bible in our schools.
3. Christian chaplains minister to our law-making bodies, to our army, and to our navy.
4. The Christian Sabbath is officially and generally recognized.
5. The Christian family and the Christian system of morality are at the basis of our laws.
VI. THE LIFE OF THE PEOPLE TESTIFIES OF THE POWER OF CHRISTIANITY. Charities, education, etc., have Christian tone.
VII. Other Nations Regard Us As a Christian People.
VIII. Conclusion: The attitude which may reasonably be expected of all good citizens toward questions touching the preservation of our standing as a Christian nation.
Writing and Revision
After the outline has been perfected comes the time to write the speech, if write it you must. Then, whatever you do, write it at white heat, with not too much thought of anything but the strong, appealing expression of your ideas.
The final stage is the paring down, the re-vision—the seeing again, as the word implies—when all the parts of the speech must be impartially scrutinized for clearness, precision, force, effectiveness, suitability, proportion, logical climax; and in all this you must imagine yourself to be before your audience, for a speech is not an essay and what will convince and arouse in the one will not prevail in the other.
The Title
Often last of all will come that which in a sense is first of all—the title, the name by which the speech is known. Sometimes it will be the simple theme of the address, as "The New Americanism," by Henry Watterson; or it may be a bit of symbolism typifying the spirit of the address, as "Acres of Diamonds," by Russell H. Conwell; or it may be a fine phrase taken from the body of the address, as "Pass Prosperity Around," by Albert J. Beveridge. All in all, from whatever motive it be chosen, let the title be fresh, short, suited to the subject, and likely to excite interest.
QUESTIONS AND EXERCISES
1. Define (a) introduction; (b) climax; (c) peroration.
2. If a thirty-minute speech would require three hours for specific preparation, would you expect to be able to do equal justice to a speech one-third as long in one-third the time for preparation? Give reasons.
3. Relate briefly any personal experience you may have had in conserving time for reading and thought.
4. In the manner of a reporter or investigator, go out and get first-hand information on some subject of interest to the public. Arrange the results of your research in the form of an outline, or brief.
5. From a private or a public library gather enough authoritative material on one of the following questions to build an outline for a twenty-minute address. Take one definite side of the question, (a) "The Housing of the Poor;" (b) "The Commission Form of Government for Cities as a Remedy for Political Graft;" (c) "The Test of Woman's Suffrage in the West;" (d) "Present Trends of Public Taste in Reading;" (e) "Municipal Art;" (f) "Is the Theatre Becoming more Elevated in Tone?" (g) "The Effects of the Magazine on Literature;" (h) "Does Modern Life Destroy Ideals?" (i) "Is Competition 'the Life of Trade?'" (j) "Baseball is too Absorbing to be a Wholesome National Game;" (k) "Summer Baseball and Amateur Standing;" (l) "Does College Training Unfit a Woman for Domestic Life?" (m) "Does Woman's Competition with Man in Business Dull the Spirit of Chivalry?" (n) "Are Elective Studies Suited to High School Courses?" (o) "Does the Modern College Prepare Men for Preeminent Leadership?" (p) "The Y.M.C.A. in Its Relation to the Labor Problem;" (q) "Public Speaking as Training in Citizenship."
6. Construct the outline, examining it carefully for interest, convincing character, proportion, and climax of arrangement.
NOTE:—This exercise should be repeated until the student shows facility in synthetic arrangement.
7. Deliver the address, if possible before an audience.
8. Make a three-hundred word report on the results, as best you are able to estimate them.
9. Tell something of the benefits of using a periodical (or cumulative) index.
10. Give a number of quotations, suitable for a speaker's use, that you have memorized in off moments.
11. In the manner of the outline on page 213, analyze the address on pages 78-79, "The History of Liberty."
12. Give an outline analysis, from notes or memory, of an address or sermon to which you have listened for this purpose.
13. Criticise the address from a structural point of view.
14. Invent titles for any five of the themes in Exercise 5.
15. Criticise the titles of any five chapters of this book, suggesting better ones.
16. Criticise the title of any lecture or address of which you know.
FOOTNOTES:
[10] How to Attract and Hold an Audience, J. Berg Esenwein.
[11] Adapted from Competition-Rhetoric, Scott and Denny, p. 241.
CHAPTER XIX
INFLUENCING BY EXPOSITION
Speak not at all, in any wise, till you have somewhat to speak; care not for the reward of your speaking, but simply and with undivided mind for the truth of your speaking.
A complete discussion of the rhetorical structure of public speeches requires a fuller treatise than can be undertaken in a work of this nature, yet in this chapter, and in the succeeding ones on "Description," "Narration," "Argument," and "Pleading," the underlying principles are given and explained as fully as need be for a working knowledge, and adequate book references are given for those who would perfect themselves in rhetorical art.
The Nature of Exposition
In the word "expose"—to lay bare, to uncover, to show the true inwardness of—we see the foundation-idea of "Exposition." It is the clear and precise setting forth of what the subject really is—it is explanation.
Exposition does not draw a picture, for that would be description. To tell in exact terms what the automobile is, to name its characteristic parts and explain their workings, would be exposition; so would an explanation of the nature of "fear." But to create a mental image of a particular automobile, with its glistening body, graceful lines, and great speed, would be description; and so would a picturing of fear acting on the emotions of a child at night. Exposition and description often intermingle and overlap, but fundamentally they are distinct. Their differences will be touched upon again in the chapter on "Description."
Exposition furthermore does not include an account of how events happened—that is narration. When Peary lectured on his polar discoveries he explained the instruments used for determining latitude and longitude—that was exposition. In picturing his equipment he used description. In telling of his adventures day by day he employed narration. In supporting some of his contentions he used argument. Yet he mingled all these forms throughout the lecture.
Neither does exposition deal with reasons and inferences—that is the field of argument. A series of connected statements intended to convince a prospective buyer that one automobile is better than another, or proofs that the appeal to fear is a wrong method of discipline, would not be exposition. The plain facts as set forth in expository speaking or writing are nearly always the basis of argument, yet the processes are not one. True, the statement of a single significant fact without the addition of one other word may be convincing, but a moment's thought will show that the inference, which completes a chain of reasoning, is made in the mind of the hearer and presupposes other facts held in consideration.[12]
In like manner, it is obvious that the field of persuasion is not open to exposition, for exposition is entirely an intellectual process, with no emotional element.
The Importance of Exposition
The importance of exposition in public speech is precisely the importance of setting forth a matter so plainly that it cannot be misunderstood.
"To master the process of exposition is to become a clear thinker. 'I know, when you do not ask me,'[13] replied a gentleman upon being requested to define a highly complex idea. Now some large concepts defy explicit definition; but no mind should take refuge behind such exceptions, for where definition fails, other forms succeed. Sometimes we feel confident that we have perfect mastery of an idea, but when the time comes to express it, the clearness becomes a haze. Exposition, then, is the test of clear understanding. To speak effectively you must be able to see your subject clearly and comprehensively, and to make your audience see it as you do."[14]
There are pitfalls on both sides of this path. To explain too little will leave your audience in doubt as to what you mean. It is useless to argue a question if it is not perfectly clear just what is meant by the question. Have you never come to a blind lane in conversation by finding that you were talking of one aspect of a matter while your friend was thinking of another? If two do not agree in their definitions of a Musician, it is useless to dispute over a certain man's right to claim the title.
On the other side of the path lies the abyss of tediously explaining too much. That offends because it impresses the hearers that you either do not respect their intelligence or are trying to blow a breeze into a tornado. Carefully estimate the probable knowledge of your audience, both in general and of the particular point you are explaining. In trying to simplify, it is fatal to "sillify." To explain more than is needed for the purposes of your argument or appeal is to waste energy all around. In your efforts to be explicit do not press exposition to the extent of dulness—the confines are not far distant and you may arrive before you know it.
Some Purposes of Exposition
From what has been said it ought to be clear that, primarily, exposition weaves a cord of understanding between you and your audience. It lays, furthermore, a foundation of fact on which to build later statements, arguments, and appeals. In scientific and purely "information" speeches exposition may exist by itself and for itself, as in a lecture on biology, or on psychology; but in the vast majority of cases it is used to accompany and prepare the way for the other forms of discourse.
Clearness, precision, accuracy, unity, truth, and necessity—these must be the constant standards by which you test the efficiency of your expositions, and, indeed, that of every explanatory statement. This dictum should be written on your brain in letters most plain. And let this apply not alone to the purposes of exposition but in equal measure to your use of the
Methods of Exposition
The various ways along which a speaker may proceed in exposition are likely to touch each other now and then, and even when they do not meet and actually overlap they run so nearly parallel that the roads are sometimes distinct rather in theory than in any more practical respect.
Definition, the primary expository method, is a statement of precise limits.[15] Obviously, here the greatest care must be exercised that the terms of definition should not themselves demand too much definition; that the language should be concise and clear; and that the definition should neither exclude nor include too much. The following is a simple example:
To expound is to set forth the nature, the significance, the characteristics, and the bearing of an idea or a group of ideas.
Contrast and Antithesis are often used effectively to amplify definition, as in this sentence, which immediately follows the above-cited definition:
Exposition therefore differs from Description in that it deals directly with the meaning or intent of its subject instead of with its appearance.
This antithesis forms an expansion of the definition, and as such it might have been still further extended. In fact, this is a frequent practise in public speech, where the minds of the hearers often ask for reiteration and expanded statement to help them grasp a subject in its several aspects. This is the very heart of exposition—to amplify and clarify all the terms by which a matter is defined.
Example is another method of amplifying a definition or of expounding an idea more fully. The following sentences immediately succeed Mr. Bates's definition and contrast just quoted:
A good deal which we are accustomed inexactly to call description is really exposition. Suppose that your small boy wishes to know how an engine works, and should say: "Please describe the steam-engine to me." If you insist on taking his words literally—and are willing to run the risk of his indignation at being wilfully misunderstood—you will to the best of your ability picture to him this familiarly wonderful machine. If you explain it to him, you are not describing but expounding it.
The chief value of example is that it makes clear the unknown by referring the mind to the known. Readiness of mind to make illuminating, apt comparisons for the sake of clearness is one of the speaker's chief resources on the platform—it is the greatest of all teaching gifts. It is a gift, moreover, that responds to cultivation. Read the three extracts from Arlo Bates as their author delivered them, as one passage, and see how they melt into one, each part supplementing the other most helpfully.
Analogy, which calls attention to similar relationships in objects not otherwise similar, is one of the most useful methods of exposition. The following striking specimen is from Beecher's Liverpool speech:
A savage is a man of one story, and that one story a cellar. When a man begins to be civilized he raises another story. When you christianize and civilize the man, you put story upon story, for you develop faculty after faculty; and you have to supply every story with your productions.
Discarding is a less common form of platform explanation. It consists in clearing away associated ideas so that the attention may be centered on the main thought to be discussed. Really, it is a negative factor in exposition though a most important one, for it is fundamental to the consideration of an intricately related matter that subordinate and side questions should be set aside in order to bring out the main issue. Here is an example of the method:
I cannot allow myself to be led aside from the only issue before this jury. It is not pertinent to consider that this prisoner is the husband of a heartbroken woman and that his babes will go through the world under the shadow of the law's extremest penalty worked upon their father. We must forget the venerable father and the mother whom Heaven in pity took before she learned of her son's disgrace. What have these matters of heart, what have the blenched faces of his friends, what have the prisoner's long and honorable career to say before this bar when you are sworn to weigh only the direct evidence before you? The one and only question for you to decide on the evidence is whether this man did with revengeful intent commit the murder that every impartial witness has solemnly laid at his door.
Classification assigns a subject to its class. By an allowable extension of the definition it may be said to assign it also to its order, genus, and species. Classification is useful in public speech in narrowing the issue to a desired phase. It is equally valuable for showing a thing in its relation to other things, or in correlation. Classification is closely akin to Definition and Division.
This question of the liquor traffic, sirs, takes its place beside the grave moral issues of all times. Whatever be its economic significance—and who is there to question it—whatever vital bearing it has upon our political system—and is there one who will deny it?—the question of the licensed saloon must quickly be settled as the world in its advancement has settled the questions of constitutional government for the masses, of the opium traffic, of the serf, and of the slave—not as matters of economic and political expediency but as questions of right and wrong.
Analysis separates a subject into its essential parts. This it may do by various principles; for example, analysis may follow the order of time (geologic eras), order of place (geographic facts), logical order (a sermon outline), order of increasing interest, or procession to a climax (a lecture on 20th century poets); and so on. A classic example of analytical exposition is the following:
In philosophy the contemplations of man do either penetrate unto God, or are circumferred to nature, or are reflected or reverted upon himself. Out of which several inquiries there do arise three knowledges: divine philosophy, natural philosophy, and human philosophy or humanity. For all things are marked and stamped with this triple character, of the power of God, the difference of nature, and the use of man.
Division differs only from analysis in that analysis follows the inherent divisions of a subject, as illustrated in the foregoing passage, while division arbitrarily separates the subject for convenience of treatment, as in the following none-too-logical example:
For civil history, it is of three kinds; not unfitly to be compared with the three kinds of pictures or images. For of pictures or images, we see some are unfinished, some are perfect, and some are defaced. So of histories we may find three kinds, memorials, perfect histories, and antiquities; for memorials are history unfinished, or the first or rough drafts of history; and antiquities are history defaced, or some remnants of history which have casually escaped the shipwreck of time.
Generalization states a broad principle, or a general truth, derived from examination of a considerable number of individual facts. This synthetic exposition is not the same as argumentative generalization, which supports a general contention by citing instances in proof. Observe how Holmes begins with one fact, and by adding another and another reaches a complete whole. This is one of the most effective devices in the public speaker's repertory.
Take a hollow cylinder, the bottom closed while the top remains open, and pour in water to the height of a few inches. Next cover the water with a flat plate or piston, which fits the interior of the cylinder perfectly; then apply heat to the water, and we shall witness the following phenomena. After the lapse of some minutes the water will begin to boil, and the steam accumulating at the upper surface will make room for itself by raising the piston slightly. As the boiling continues, more and more steam will be formed, and raise the piston higher and higher, till all the water is boiled away, and nothing but steam is left in the cylinder. Now this machine, consisting of cylinder, piston, water, and fire, is the steam-engine in its most elementary form. For a steam-engine may be defined as an apparatus for doing work by means of heat applied to water; and since raising such a weight as the piston is a form of doing work, this apparatus, clumsy and inconvenient though it may be, answers the definition precisely.[17]
Reference to Experience is one of the most vital principles in exposition—as in every other form of discourse.
"Reference to experience, as here used, means reference to the known. The known is that which the listener has seen, heard, read, felt, believed or done, and which still exists in his consciousness—his stock of knowledge. It embraces all those thoughts, feelings and happenings which are to him real. Reference to Experience, then, means coming into the listener's life.[18]
The vast results obtained by science are won by no mystical faculties, by no mental processes, other than those which are practised by every one of us in the humblest and meanest affairs of life. A detective policeman discovers a burglar from the marks made by his shoe, by a mental process identical with that by which Cuvier restored the extinct animals of Montmartre from fragments of their bones. Nor does that process of induction and deduction by which a lady, finding a stain of a particular kind upon her dress, concludes that somebody has upset the inkstand thereon, differ in any way from that by which Adams and Leverrier discovered a new planet. The man of science, in fact, simply uses with scrupulous exactness the methods which we all habitually, and at every moment, use carelessly.
Do you set down your name in the scroll of youth, that are written down old with all the characters of age? Have you not a moist eye? a dry hand? a yellow cheek? a white beard? a decreasing leg? an increasing belly? is not your voice broken? your wind short? your chin double? your wit single? and every part about you blasted with antiquity? and will you yet call yourself young? Fie, fie, fie, Sir John!
Finally, in preparing expository material ask yourself these questions regarding your subject:
What is it, and what
is it not?
What is it like, and unlike?
What are its causes, and effects?
How shall it be divided?
With what subjects is it correlated?
What experiences does it recall?
What examples illustrate it?
QUESTIONS AND EXERCISES
1. What would be the effect of adhering to any one of the forms of discourse in a public address?
2. Have you ever heard such an address?
3. Invent a series of examples illustrative of the distinctions made on pages 232 and 233.
4. Make a list of ten subjects that might be treated largely, if not entirely, by exposition.
5. Name the six standards by which expository writing should be tried.
6. Define any one of the following: (a) storage battery; (b) "a free hand;" (c) sail boat; (d) "The Big Stick;" (e) nonsense; (f) "a good sport;" (g) short-story; (h) novel; (i) newspaper; (j) politician; (k) jealousy; (l) truth; (m) matinée girl; (n) college honor system; (o) modish; (p) slum; (q) settlement work; (r) forensic.
7. Amplify the definition by antithesis.
8. Invent two examples to illustrate the definition (question 6).
9. Invent two analogies for the same subject (question 6).
10. Make a short speech based on one of the following: (a) wages and salary; (b) master and man; (c) war and peace; (d) home and the boarding house; (e) struggle and victory; (f) ignorance and ambition.
11. Make a ten-minute speech on any of the topics named in question 6, using all the methods of exposition already named.
12. Explain what is meant by discarding topics collateral and subordinate to a subject.
13. Rewrite the jury-speech on page 224.
14. Define correlation.
15. Write an example of "classification," on any political, social, economic, or moral issue of the day.
16. Make a brief analytical statement of Henry W. Grady's "The Race Problem," page 36.
17. By what analytical principle did you proceed? (See page 225.)
18. Write a short, carefully generalized speech from a large amount of data on one of the following subjects: (a) The servant girl problem; (b) cats; (c) the baseball craze; (d) reform administrations; (e) sewing societies; (f) coeducation; (g) the traveling salesman.
19. Observe this passage from Newton's "Effective Speaking:"
"That man is a cynic. He sees goodness nowhere. He sneers at virtue, sneers at love; to him the maiden plighting her troth is an artful schemer, and he sees even in the mother's kiss nothing but an empty conventionality."
Write, commit and deliver two similar passages based on your choice from this list: (a) "the egotist;" (b) "the sensualist;" (c) "the hypocrite;" (d) "the timid man;" (e) "the joker;" (f) "the flirt;" (g) "the ungrateful woman;" (h) "the mournful man." In both cases use the principle of "Reference to Experience."
20. Write a passage on any of the foregoing characters in imitation of the style of Shakespeare's characterization of Sir John Falstaff, page 227.
FOOTNOTES:
[12] Argumentation will be outlined fully in subsequent chapter.
[13] The Working Principles of Rhetoric, J.F. Genung.
[14] How to Attract and Hold an Audience, J. Berg Esenwein.
[15] On the various types of definition see any college manual of Rhetoric.
[16] Quoted in The Working Principles of Rhetoric, J.F. Genung.
[16A] Quoted in The Working Principles of Rhetoric, J.F. Genung.
[17] G.C.V. Holmes, quoted in Specimens of Exposition, H. Lamont.
[18] Effective Speaking, Arthur Edward Phillips. This work covers the preparation of public speech in a very helpful way.
CHAPTER XX
INFLUENCING BY DESCRIPTION
The groves of
Eden vanish'd now so long,
Live in description, and look green in song.
—Alexander Pope, Windsor Forest.
The moment our discourse rises above the ground-line of familiar facts, and is inflamed with passion or exalted thought, it clothes itself in images. A man conversing in earnest, if he watch his intellectual processes, will find that always a material image, more or less luminous, arises in his mind, contemporaneous with every thought, which furnishes the vestment of the thought.... This imagery is spontaneous. It is the blending of experience with the present action of the mind. It is proper creation.—Ralph Waldo Emerson, Nature.
Like other valuable resources in public speaking, description loses its power when carried to an extreme. Over-ornamentation makes the subject ridiculous. A dust-cloth is a very useful thing, but why embroider it? Whether description shall be restrained within its proper and important limits, or be encouraged to run riot, is the personal choice that comes before every speaker, for man's earliest literary tendency is to depict.
The Nature of Description
To describe is to call up a picture in the mind of the hearer. "In talking of description we naturally speak of portraying, delineating, coloring, and all the devices of the picture painter. To describe is to visualize, hence we must look at description as a pictorial process, whether the writer deals with material or with spiritual objects."[19]
If you were asked to describe the rapid-fire gun you might go about it in either of two ways: give a cold technical account of its mechanism, in whole and in detail, or else describe it as a terrible engine of slaughter, dwelling upon its effects rather than upon its structure.
The former of these processes is exposition, the latter is true description. Exposition deals more with the general, while description must deal with the particular. Exposition elucidates ideas, description treats of things. Exposition deals with the abstract, description with the concrete. Exposition is concerned with the internal, description with the external. Exposition is enumerative, description literary. Exposition is intellectual, description sensory. Exposition is impersonal, description personal.
If description is a visualizing process for the hearer, it is first of all such for the speaker—he cannot describe what he has never seen, either physically or in fancy. It is this personal quality—this question of the personal eye which sees the things later to be described—that makes description so interesting in public speech. Given a speaker of personality, and we are interested in his personal view—his view adds to the natural interest of the scene, and may even be the sole source of that interest to his auditors.
The seeing eye has been praised in an earlier chapter (on "Subject and Preparation") and the imagination will be treated in a subsequent one (on "Riding the Winged Horse"), but here we must consider the picturing mind: the mind that forms the double habit of seeing things clearly—for we see more with the mind than we do with the physical eye—and then of re-imaging these things for the purpose of getting them before the minds' eyes of the hearers. No habit is more useful than that of visualizing clearly the object, the scene, the situation, the action, the person, about to be described. Unless that primary process is carried out clearly, the picture will be blurred for the hearer-beholder.
In a work of this nature we are concerned with the rhetorical analysis of description, and with its methods, only so far as may be needed for the practical purposes of the speaker.[20] The following grouping, therefore, will not be regarded as complete, nor will it here be necessary to add more than a word of explanation:
Description for Public Speakers
|
Objects |
|
{ Still |
|
Objects |
|
{ In motion |
|
Scenes |
|
{ Still |
|
Scenes |
|
{ Including action |
|
Situations |
|
{ Preceding change |
|
Situations |
|
{ During change |
|
Situations |
|
{ After change |
|
Actions |
|
{ Mental |
|
Actions |
|
{Physical |
|
Persons |
|
{ Internal |
|
Persons |
|
{ External |
Some of the foregoing processes will overlap, in certain instances, and all are more likely to be found in combination than singly.
When description is intended solely to give accurate information—as to delineate the appearance, not the technical construction, of the latest Zeppelin airship—it is called "scientific description," and is akin to exposition. When it is intended to present a free picture for the purpose of making a vivid impression, it is called "artistic description." With both of these the public speaker has to deal, but more frequently with the latter form. Rhetoricians make still further distinctions.
Methods of Description
In public speaking, description should be mainly by suggestion, not only because suggestive description is so much more compact and time-saving but because it is so vivid. Suggestive expressions connote more than they literally say—they suggest ideas and pictures to the mind of the hearer which supplement the direct words of the speaker. When Dickens, in his "Christmas Carol," says: "In came Mrs. Fezziwig, one vast substantial smile," our minds complete the picture so deftly begun—a much more effective process than that of a minutely detailed description because it leaves a unified, vivid impression, and that is what we need. Here is a present-day bit of suggestion: "General Trinkle was a gnarly oak of a man—rough, solid, and safe; you always knew where to find him." Dickens presents Miss Peecher as: "A little pin-cushion, a little housewife, a little book, a little work-box, a little set of tables and weights and measures, and a little woman all in one." In his "Knickerbocker's" "History of New York," Irving portrays Wouter van Twiller as "a robustious beer-barrel, standing on skids."
Whatever forms of description you neglect, be sure to master the art of suggestion.
Description may be by simple hint. Lowell notes a happy instance of this sort of picturing by intimation when he says of Chaucer: "Sometimes he describes amply by the merest hint, as where the Friar, before setting himself down, drives away the cat. We know without need of more words that he has chosen the snuggest corner."
Description may depict a thing by its effects. "When the spectator's eye is dazzled, and he shades it," says Mozley in his "Essays," "we form the idea of a splendid object; when his face turns pale, of a horrible one; from his quick wonder and admiration we form the idea of great beauty; from his silent awe, of great majesty."
Brief description may be by epithet. "Blue-eyed," "white-armed," "laughter-loving," are now conventional compounds, but they were fresh enough when Homer first conjoined them. The centuries have not yet improved upon "Wheels round, brazen, eight-spoked," or "Shields smooth, beautiful, brazen, well-hammered." Observe the effective use of epithet in Will Levington Comfort's "The Fighting Death," when he speaks of soldiers in a Philippine skirmish as being "leeched against a rock."
Description uses figures of speech. Any advanced rhetoric will discuss their forms and give examples for guidance.[21] This matter is most important, be assured. A brilliant yet carefully restrained figurative style, a style marked by brief, pungent, witty, and humorous comparisons and characterizations, is a wonderful resource for all kinds of platform work.
Description may be direct. This statement is plain enough without exposition. Use your own judgment as to whether in picturing you had better proceed from a general view to the details, or first give the details and thus build up the general picture, but by all means BE BRIEF.
Note the vivid compactness of these delineations from Washington Irving's "Knickerbocker:"
He was a short, square, brawny old gentleman, with a double chin, a mastiff mouth, and a broad copper nose, which was supposed in those days to have acquired its fiery hue from the constant neighborhood of his tobacco pipe.
He was exactly five feet six inches in height, and six feet five inches in circumference. His head was a perfect sphere, and of such stupendous dimensions, that Dame Nature, with all her sex's ingenuity, would have been puzzled to construct a neck capable of supporting it; wherefore she wisely declined the attempt, and settled it firmly on the top of his backbone, just between the shoulders. His body was of an oblong form, particularly capacious at bottom; which was wisely ordered by Providence, seeing that he was a man of sedentary habits, and very averse to the idle labor of walking.
The foregoing is too long for the platform, but it is so good-humored, so full of delightful exaggeration, that it may well serve as a model of humorous character picturing, for here one inevitably sees the inner man in the outer.
Direct description for platform use may be made vivid by the sparing use of the "historical present." The following dramatic passage, accompanied by the most lively action, has lingered in the mind for thirty years after hearing Dr. T. De Witt Talmage lecture on "Big Blunders." The crack of the bat sounds clear even today:
Get ready the bats and take your positions. Now, give us the ball. Too low. Don't strike. Too high. Don't strike. There it comes like lightning. Strike! Away it soars! Higher! Higher! Run! Another base! Faster! Faster! Good! All around at one stroke!
Observe the remarkable way in which the lecturer fused speaker, audience, spectators, and players into one excited, ecstatic whole—just as you have found yourself starting forward in your seat at the delivery of the ball with "three on and two down" in the ninth inning. Notice, too, how—perhaps unconsciously—Talmage painted the scene in Homer's characteristic style: not as having already happened, but as happening before your eyes.
If you have attended many travel talks you must have been impressed by the painful extremes to which the lecturers go—with a few notable exceptions, their language is either over-ornate or crude. If you would learn the power of words to make scenery, yes, even houses, palpitate with poetry and human appeal, read Lafcadio Hearn, Robert Louis Stevenson, Pierre Loti, and Edmondo De Amicis.
Blue-distant, a mountain of carven stone appeared before them,—the Temple, lifting to heaven its wilderness of chiseled pinnacles, flinging to the sky the golden spray of its decoration.
The stars were clear, colored, and jewel-like, but not frosty. A faint silvery vapour stood for the Milky Way. All around me the black fir-points stood upright and stock-still. By the whiteness of the pack-saddle I could see Modestine walking round and round at the length of her tether; I could hear her steadily munching at the sward; but there was not another sound save the indescribable quiet talk of the runnel over the stones.
It was full autumn now, late autumn—with the nightfalls gloomy, and all things growing dark early in the old cottage, and all the Breton land looking sombre, too. The very days seemed but twilight; immeasurable clouds, slowly passing, would suddenly bring darkness at broad noon. The wind moaned constantly—it was like the sound of a great cathedral organ at a distance, but playing profane airs, or despairing dirges; at other times it would come close to the door, and lift up a howl like wild beasts.—Pierre Loti, An Iceland Fisherman.
I see the great refectory,[22] where a battalion might have drilled; I see the long tables, the five hundred heads bent above the plates, the rapid motion of five hundred forks, of a thousand hands, and sixteen thousand teeth; the swarm of servants running here and there, called to, scolded, hurried, on every side at once; I hear the clatter of dishes, the deafening noise, the voices choked with food crying out: "Bread—bread!" and I feel once more the formidable appetite, the herculean strength of jaw, the exuberant life and spirits of those far-off days.[23]
Suggestions for the Use of Description
Decide, on beginning a description, what point of view you wish your hearers to take. One cannot see either a mountain or a man on all sides at once. Establish a view-point, and do not shift without giving notice.
Choose an attitude toward your subject—shall it be idealized? caricatured? ridiculed? exaggerated? defended? or described impartially?
Be sure of your mood, too, for it will color the subject to be described. Melancholy will make a rose-garden look gray.
Adopt an order in which you will proceed—do not shift backward and forward from near to far, remote to close in time, general to particular, large to small, important to unimportant, concrete to abstract, physical to mental; but follow your chosen order. Scattered and shifting observations produce hazy impressions just as a moving camera spoils the time-exposure.
Do not go into needless minutiæ. Some details identify a thing with its class, while other details differentiate it from its class. Choose only the significant, suggestive characteristics and bring those out with terse vividness. Learn a lesson from the few strokes used by the poster artist.
In determining what to describe and what merely to name, seek to read the knowledge of your audience. The difference to them between the unknown and the known is a vital one also to you.
Relentlessly cut out all ideas and words not necessary to produce the effect you desire. Each element in a mental picture either helps or hinders. Be sure they do not hinder, for they cannot be passively present in any discourse.
Interruptions of the description to make side-remarks are as powerful to destroy unity as are scattered descriptive phrases. The only visual impression that can be effective is one that is unified.
In describing, try to call up the emotions you felt when first you saw the scene, and then try to reproduce those emotions in your hearers. Description is primarily emotional in its appeal; nothing can be more deadly dull than a cold, unemotional outline, while nothing leaves a warmer impression than a glowing, spirited description.
Give a swift and vivid general view at the close of the portrayal. First and final impressions remain the longest. The mind may be trained to take in the characteristic points of a subject, so as to view in a single scene, action, experience, or character, a unified impression of the whole. To describe a thing as a whole you must first see it as a whole. Master that art and you have mastered description to the last degree.
SELECTIONS FOR PRACTISE
THE HOMES OF THE PEOPLE
I went to Washington the other day, and I stood on the Capitol Hill; my heart beat quick as I looked at the towering marble of my country's Capitol and the mist gathered in my eyes as I thought of its tremendous significance, and the armies and the treasury, and the judges and the President, and the Congress and the courts, and all that was gathered there. And I felt that the sun in all its course could not look down on a better sight than that majestic home of a republic that had taught the world its best lessons of liberty. And I felt that if honor and wisdom and justice abided therein, the world would at last owe to that great house in which the ark of the covenant of my country is lodged, its final uplifting and its regeneration.
Two days afterward, I went to visit a friend in the country, a modest man, with a quiet country home. It was just a simple, unpretentious house, set about with big trees, encircled in meadow and field rich with the promise of harvest. The fragrance of the pink and hollyhock in the front yard was mingled with the aroma of the orchard and of the gardens, and resonant with the cluck of poultry and the hum of bees.
Inside was quiet, cleanliness, thrift, and comfort. There was the old clock that had welcomed, in steady measure, every newcomer to the family, that had ticked the solemn requiem of the dead, and had kept company with the watcher at the bedside. There were the big, restful beds and the old, open fireplace, and the old family Bible, thumbed with the fingers of hands long since still, and wet with the tears of eyes long since closed, holding the simple annals of the family and the heart and the conscience of the home.
Outside, there stood my friend, the master, a simple, upright man, with no mortgage on his roof, no lien on his growing crops, master of his land and master of himself. There was his old father, an aged, trembling man, but happy in the heart and home of his son. And as they started to their home, the hands of the old man went down on the young man's shoulder, laying there the unspeakable blessing of the honored and grateful father and ennobling it with the knighthood of the fifth commandment.
And as they reached the door the old mother came with the sunset falling fair on her face, and lighting up her deep, patient eyes, while her lips, trembling with the rich music of her heart, bade her husband and son welcome to their home. Beyond was the housewife, busy with her household cares, clean of heart and conscience, the buckler and helpmeet of her husband. Down the lane came the children, trooping home after the cows, seeking as truant birds do the quiet of their home nest.
And I saw the night come down on that house, falling gently as the wings of the unseen dove. And the old man—while a startled bird called from the forest, and the trees were shrill with the cricket's cry, and the stars were swarming in the sky—got the family around him, and, taking the old Bible from the table, called them to their knees, the little baby hiding in the folds of its mother's dress, while he closed the record of that simple day by calling down God's benediction on that family and that home. And while I gazed, the vision of that marble Capitol faded. Forgotten were its treasures and its majesty and I said, "Oh, surely here in the homes of the people are lodged at last the strength and the responsibility of this government, the hope and the promise of this republic."—Henry W. Grady.
SUGGESTIVE SCENES
One thing in life calls for another; there is a fitness in events and places. The sight of a pleasant arbor puts it in our mind to sit there. One place suggests work, another idleness, a third early rising and long rambles in the dew. The effect of night, of any flowing water, of lighted cities, of the peep of day, of ships, of the open ocean, calls up in the mind an army of anonymous desires and pleasures. Something, we feel, should happen; we know not what, yet we proceed in quest of it. And many of the happiest hours in life fleet by us in this vain attendance on the genius of the place and moment. It is thus that tracts of young fir, and low rocks that reach into deep soundings, particularly delight and torture me. Something must have happened in such places, and perhaps ages back, to members of my race; and when I was a child I tried to invent appropriate games for them, as I still try, just as vainly, to fit them with the proper story. Some places speak distinctly. Certain dank gardens cry aloud for a murder; certain old houses demand to be haunted; certain coasts are set aside for shipwreck. Other spots again seem to abide their destiny, suggestive and impenetrable, "miching mallecho." The inn at Burford Bridge, with its arbours and green garden and silent, eddying river—though it is known already as the place where Keats wrote some of his Endymion and Nelson parted from his Emma—still seems to wait the coming of the appropriate legend. Within these ivied walls, behind these old green shutters, some further business smoulders, waiting for its hour. The old Hawes Inn at the Queen's ferry makes a similar call upon my fancy. There it stands, apart from the town, beside the pier, in a climate of its own, half inland, half marine—in front, the ferry bubbling with the tide and the guard-ship swinging to her anchor; behind, the old garden with the trees. Americans seek it already for the sake of Lovel and Oldbuck, who dined there at the beginning of the Antiquary. But you need not tell me—that is not all; there is some story, unrecorded or not yet complete, which must express the meaning of that inn more fully.... I have lived both at the Hawes and Burford in a perpetual flutter, on the heel, as it seemed, of some adventure that should justify the place; but though the feeling had me to bed at night and called me again at morning in one unbroken round of pleasure and suspense, nothing befell me in either worth remark. The man or the hour had not yet come; but some day, I think, a boat shall put off from the Queen's ferry, fraught with a dear cargo, and some frosty night a horseman, on a tragic errand, rattle with his whip upon the green shutters at the inn at Burford.
FROM "MIDNIGHT IN LONDON"
Clang! Clang! Clang! the fire-bells! Bing! Bing! Bing! the alarm! In an instant quiet turns to uproar—an outburst of noise, excitement, clamor—bedlam broke loose; Bing! Bing! Bing! Rattle, clash and clatter. Open fly the doors; brave men mount their boxes. Bing! Bing! Bing! They're off! The horses tear down the street like mad. Bing! Bing! Bing! goes the gong!
"Get out of the track! The engines are coming! For God's sake, snatch that child from the road!"
On, on, wildly, resolutely, madly fly the steeds. Bing! Bing! the gong. Away dash the horses on the wings of fevered fury. On whirls the machine, down streets, around corners, up this avenue and across that one, out into the very bowels of darkness, whiffing, wheezing, shooting a million sparks from the stack, paving the path of startled night with a galaxy of stars. Over the house-tops to the north, a volcanic burst of flame shoots out, belching with blinding effect. The sky is ablaze. A tenement house is burning. Five hundred souls are in peril. Merciful Heaven! Spare the victims! Are the engines coming? Yes, here they are, dashing down the street. Look! the horses ride upon the wind; eyes bulging like balls of fire; nostrils wide open. A palpitating billow of fire, rolling, plunging, bounding rising, falling, swelling, heaving, and with mad passion bursting its red-hot sides asunder, reaching out its arms, encircling, squeezing, grabbing up, swallowing everything before it with the hot, greedy mouth of an appalling monster.
How the horses dash around the corner! Animal instinct say you? Aye, more. Brute reason.
"Up the ladders, men!"
The towering building is buried in bloated banks of savage, biting elements. Forked tongues dart out and in, dodge here and there, up and down, and wind their cutting edges around every object. A crash, a dull, explosive sound, and a puff of smoke leaps out. At the highest point upon the roof stands a dark figure in a desperate strait, the hands making frantic gestures, the arms swinging wildly—and then the body shoots off into frightful space, plunging upon the pavement with a revolting thud. The man's arm strikes a bystander as he darts down. The crowd shudders, sways, and utters a low murmur of pity and horror. The faint-hearted lookers-on hide their faces. One woman swoons away.
"Poor fellow! Dead!" exclaims a laborer, as he looks upon the man's body.
"Aye, Joe, and I knew him well, too! He lived next door to me, five flights back. He leaves a widowed mother and two wee bits of orphans. I helped him bury his wife a fortnight ago. Ah, Joe! but it's hard lines for the orphans."
A ghastly hour moves on, dragging its regiment of panic in its trail and leaving crimson blotches of cruelty along the path of night.
"Are they all out, firemen?"
"Aye, aye, sir!"
"No, they're not! There's a woman in the top window holding a child in her arms—over yonder in the right-hand corner! The ladders, there! A hundred pounds to the man who makes the rescue!"
A dozen start. One man more supple than the others, and reckless in his bravery, clambers to the top rung of the ladder.
"Too short!" he cries. "Hoist another!"
Up it goes. He mounts to the window, fastens the rope, lashes mother and babe, swings them off into ugly emptiness, and lets them down to be rescued by his comrades.
"Bravo, fireman!" shouts the crowd.
A crash breaks through the uproar of crackling timbers.
"Look alive, up there! Great God! The roof has fallen!"
The walls sway, rock, and tumble in with a deafening roar. The spectators cease to breathe. The cold truth reveals itself. The fireman has been carried into the seething furnace. An old woman, bent with the weight of age, rushes through the fire line, shrieking, raving, and wringing her hands and opening her heart of grief.
"Poor John! He was all I had! And a brave lad he was, too! But he's gone now. He lost his own life in savin' two more, and now—now he's there, away in there!" she repeats, pointing to the cruel oven.
The engines do their work. The flames die out. An eerie gloom hangs over the ruins like a formidable, blackened pall.
And the noon of night is passed.—Ardennes Jones-Foster.
QUESTIONS AND ANSWERS
1. Write two paragraphs on one of these: the race horse, the motor boat, golfing, tennis; let the first be pure exposition and the second pure description.
2. Select your own theme and do the same in two short extemporaneous speeches.
3. Deliver a short original address in the over-ornamented style.
4. (a) Point out its defects; (b) recast it in a more effective style; (c) show how the one surpasses the other.
5. Make a list of ten subjects which lend themselves to description in the style you prefer.
6. Deliver a two-minute speech on any one of them, using chiefly, but not solely, description.
7. For one minute, look at any object, scene, action, picture, or person you choose, take two minutes to arrange your thoughts, and then deliver a short description—all without making written notes.
8. In what sense is description more personal than exposition?
9. Explain the difference between a scientific and an artistic description.
10. In the style of Dickens and Irving (pages 234,